Influencing Social Norms via Media Partnerships Leadership America

Holly Potter, Vice President, Brand Communication

2

Spectrum of Prevention

1. Strengthening Individual Knowledge and Skills: Enhancing an individual’s capability of preveing injury or illness and promoting safety

2. Promoting Community Education: Reaching groups of people with information and resources to promote health and safety

3. Educating Providers: Informing providers who will transmit skills and knowledge to others

4. Fostering Coalitions and Networks: Bringing together groups and individuals for broader goals and greater impact

5. Changing Organizational Practices: Adopting regulations and shaping social norms to improve health

6. Influencing Policy and Legislation: Developing strategies to change laws and policies to influence outcomes

Source: Prevention Institute, Larry Cohen & Susan Swift

The Weight of the Nation

3 April 11, 2023

• The Weight of the Nation, 2012: Four-part, Emmy nominated documentary series

• The Weight of the Nation for Kids, 2013: Three-part, Emmy-nominated documentary series

• Screening events and media promotion• Free screening kits with DVDs, plus online resources• Social media engagement

Every Body Walk

4 April 11, 2023

• Website: 1.3 page views• App Downloads: 175k• Documentary: 95k views• Funny or Die: 834k • City Walk: 2.5 million views

Thank you

Holly Potter | share.kp.org | @htpotter

5