Lead Generation Machine” - Amazon S3 · Bullet Points Example: •How to overcome unwanted slices...

Session 2: “Your 24/7 Autopilot

Lead Generation Machine”

How You’ll Use Each Piece…

• Business Card: Thank you letters, Networking Events, 1-1 Meetings, etc.

• Postcard: House List, Rented List, Joint Ventures…

• Flyer: Local Newspapers, Magazines, Partner Mailings, Windshields,…

• Door Hanger: Local Neighborhoods, Offices, etc.

• Val-Pak Coupon: Insert into Val-Pak decks, mailings, etc.

Each drives traffic to your Lead Capture Page(and Toll-Free Hotline if you have one) AND offers a chance for a Direct Sale

Let’s Talk About Your Lead Generation Magnet

Reasons Why You Need A Lead Generation Magnet

• It turns “suspects” into “prospects” by getting them to raise their hand and indicate interest in the solution you have to offer.

• It’s a safe “first step” for those who are interested but not yet willing to invest.

• It differentiates you from your competition by establishing your ACE (Authority, Credibility, and Expertise)

Create a Killer Title for Your Lead Generation Magnet

• You want a catchy, benefit-oriented name that stands out and screams “Pay Attention!”

• It MUST relate directly to your prospect's KEY PROBLEM.

• Brainstorm at least 7-10 different titles here.

• Let them sit a couple days. Then come back and pick the one you like best.

EZ Title Formulas

• How To _______________________• The Top 10 Mistakes _____________________• A Simple Method For ________________• How to Solve _______ Once And For All!• The Ultimate Guide To ________________________• The Step-By-Step Formula For _____________________• The Truth About ____ That _____ Doesn’t Want You To Know • Insider Secrets About __________________________• A Simple Technique For __________________________• The Dirty Little Secret About _______________________• 7 Secrets Your Competitors Don’t Want You To Know About __________• Why Almost Every Expert Is Wrong About ______________• The No-Lose Way To _________________• How to Quickly and Easily ______________• The A-B-C Formula For __________________• The Shocking Truth About _________________• The Correct Way To _____________________• An Easy Cure For The _____________________• The ONLY Type of __________ You Should Ever Use• The FOOLPROOF Way To _____________________

EZ Title Examples

• How To Hit Every Drive 300 Yards Down the Middle Time and Time Again

• The Top 10 Mistakes Even SMART People Make When Buying Or Selling a Home

• A Simple Method For Ending the Pain of Psoriasis FOREVER!• The Ultimate Guide To Crafting a “Pennies on the Dollar”

Deal with IRS• The Step-By-Step Formula For Ridding Your Lawn of Pesky

Moles Once and For All• Insider Secrets About Debt Relief the Credit Card Giants

Don’t Want You to Know• Why Almost Every Expert Is Wrong About Child Custody

Laws and How You Can Fight Back

IMPORTANT

• When filling out the LeadGen Templates, precisely explain how to get your LeadGen Magnet.

• Give specific and clear instructions, for example:

– “Go to www.HitItLong.com to get your Free CD and Report.”

– “Fill Out the Form Below and Press The SUBMIT Button.”

– “Call our Toll-Free Recorded Hotline at 888-999-9999.”

• Don’t leave any room for guesswork or confusion.

http://www.hititlong.com/

Filling Out Your LeadGen Templates

• ALL the Templates have been designed to work together... components are plug and play.

• Text you write and use in ONE template gets re-used in OTHER templates – saving you time and hassle.

• Every template follows a specific formula – you only need to fill in the blanks.

Business Card Template

Filling Out Your Business Card Template

• Insert a Picture Of Yourself

• People Want to Deal With Friends & Folks They Know

• Celebrity Photos Are Everywhere and You want to Achieve Celebrity in Your Niche

• Show Some PERSONALITY


“I GUARANTEE to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION]”



• Example:

– I GUARANTEE to Enable You To Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to Tee and KNOW You’ll Be Bombing it Down the Middle WAY Past Your Friends.



• Example:

– I GUARANTEE to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright.



• NOTE – it’s OK to change things slightly

• Example:

– I GUARANTEE to Put More Money In Your Pocket Whenever You Buy Or Sell a Home – Call TODAY!


“[Hot Lead Generation Title]!”



• Examples:

– “The Ultimate Guide to Saving Money On Taxes Without Risk, Worry, or Fear – Guaranteed!”



• Examples:

– “The Top 10 Mistakes Even SMART People Make When Buying Or Selling a Home”



• Examples:

– “7 Secrets Your Golf Buddies Don’t Want You To Know About Consistently BOMBING Your Tee Shots with Air Strike Accuracy!”


If You’re [TARGET PROSPECT], Don’t Try to [SOLVE KEY PROBLEM] Before Reviewing this Critical Information!



Example:

• If You’re a Right Handed Golfer over 50, Don’t Try Costly Lessons or Expensive New Clubs Before Reviewing this Critical Information.



Example:

• If You’re Looking to Buy/Sell Real Estate, You NEED this Critical Information – It Could Literally Save You $1000s.


Tell them how to get the LeadGen Magnet:


Tell them how to get the LeadGen Magnet:

• Go to: www.YOURURL.com or Call This 24 Hour Recorded Hotline at 888-888-9999 NOW.

• Tip: the Landing Page URL should correspond to your Lead Gen Title:– www.EscapeTheIRS.com

– www.BaldNoMore.com

– www.HitItLong.com

http://www.yoururl.com/

http://www.escapetheirs.com/

http://www.baldnomore.com/

http://www.straightandlongteeshots.com/

Business Card TemplateEXAMPLE 1

Business Card TemplateEXAMPLE 2

Postcard Template

Filling Out Your Postcard Template

"Would You Like to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE

TRANSFORMATION]?”



TRANSFORMATION]?”

Example:

• “Would You Like to Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to Tee and KNOW You’ll Be Bombing it Down the Middle WAY Past Your Friends?”



TRANSFORMATION]?”

Example:

• “Would You Like to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright?”



TRANSFORMATION]?”

Example:

• "Would You Like to Keep More Money in Your Pocket When Buying or Selling Your Next Home?”


"How to [SOLVE KEY PROBLEM] So YOU Can Experience [ULTIMATE TRANSFORMATION] –

GUARANTEED!"



GUARANTEED!"

Example:

• “How To Consistently Hit Your Drives Long & Straight, so YOU Can Finally Step Up to the Tee and KNOW You’ll Be Bombing it Down the Middle WAY Past Your Friends –GUARANTEED!”



GUARANTEED!"

Example:

• “How to End All Your IRS Troubles So You Can Finally Sleep Easy At Night, Knowing That Your Financial Future is Sunny and Bright –GUARANTEED!”



GUARANTEED!"

Example:

• “How to Make CERTAIN You Will Save Big Money the Next Time You Buy or Sell Your Home – GUARANTEED!”


If you're ready to finally [SOLVE KEY PROBLEM], then I have some very good news…



Example:

• If you’re ready to consistently hit tee shots long and straight down the middle of the fairway, then I have some very good news…



Example:

• If you’re ready to finally end all your IRS troubles with back taxes, then I have some very good news…



Example:

• If you're ready to escape the nightmare scenario of losing BIG MONEY the next time you buy or sell a home, then I have some very good news…


My FREE Report and CD – [HOT LEADGEN TITLE] - reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3].


My FREE Report and CD – [HOT LEADGEN TITLE] - reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3].Example:• My FREE Report and CD -“7 Secrets Your Golf Buddies

Don’t Want You To Know About Consistently BOMBING Your Tee Shots with Air Strike Accuracy!” – reveal exactly how you can step up to any tee and BOMB it down the middle WAY past your friends… and overcome unwanted slices, topped shots, and even trash talking from the peanut gallery!


My FREE Report and CD – [HOT LEADGEN TITLE] -reveal exactly how you can experience [ULTIMATE TRANSFORMATION] and overcome [CHALLENGE 1], [CHALLENGE 2], and even [CHALLENGE 3].

Example:

• My FREE Report and companion audio CD reveal the typical blunders even smart people make in a real estate transaction – including closing costs, agent fees, and inspection nightmares – enabling YOU to keep more money in your pocket.


• Insert a Picture Of Your Lead Gen CD and Report

• Having a picture makes it more real and valuable.

• Establishes credibility in your offer by showing there’s something PHYSICAL to the offer.


Ready to Buy Now? Call XXX-XXX-XXXX To [TAKE ACTION] TODAY!


Ready to Buy Now? Call XXX-XXX-XXXX To [TAKE ACTION] TODAY!

Examples:

• Ready to Buy or Sell Property Now? Call 888-888-8888 To Set Up An Appointment With One of Our Real Estate Professionals TODAY!

• Ready to Slam It Past Your Friends Now? Call 888-888-8888 To Schedule a Lesson TODAY!

Post Card TemplateEXAMPLE 1

Post Card TemplateEXAMPLE 2

Flyer Template

Filling Out Your Flyer Template

• Perfect for use in multiple media – as a flyer, ad, on windshields, insert in local newspapers, etc.

• Plug and Play copy from Postcard Template and other already completed templates and work you’ve done.

• Only a few minor tweaks Required to fill this out.


PreHead, Headline – take from Postcard.

Intro Paragraphs – take from Postcard.

How to Get LeadGenMagnet – take from Postcard.

Ready Now – take from Postcard


Bullet Points are based on the [KEY CHALLENGES] you developed earlier. Here’s an easy formula for how to write them:• How to overcome [KEY

CHALLENGE 1]• Secrets to making [KEY

CHALLENGE 2] a non-issue forever.

• The EASY way to make [KEY CHALLENGE 3] vanish like a puff of smoke

• And much, much more besides!


Bullet Points Example:

• How to overcome unwanted slices that cause even long drives to go off into the weeds.

• Secrets to making topped shots a non-issue forever and never screw up your score again!

• The EASY way to make costly mental errors and negative thoughts vanish like a puff of smoke!

• And much, much more besides!


Just one of these ideas put to good use could dramatically, positively [BENEFIT TO TARGET CUSTOMER]


Just one of these ideas put to good use could dramatically, positively [BENEFIT TO TARGET CUSTOMER]

Example:

• Just one of these ideas put to good use could dramatically increase the number of greens you hit in regulation – meaning fewer bogeys and more pars and birdies on your scorecard!

FlyerEXAMPLE 1

FlyerEXAMPLE 2

Door Hanger Template

• Place on doors in local neighborhoods, offices, etc.

• Just Plug and Play copy directly from UMM Flyer Template.

• Formatted to right size with cutout indicated.

Door Hanger EXAMPLE

Val-Pak Template

• Use with Val-Pak coupon decks, or simply provide as a coupon with other media.

• Again, just Plug and Play copy directly from UMM Flyer Template.

• 2-Sided and Formatted to right size.

Val-PakEXAMPLE

• These FIVE templates give you literally dozens (if not 100s) of ways to get your Lead Generation Magnet before your Target Market.

• Make sure you USE THEM!

Next Time: “Building Your Conversion Engine”

Lead Generation Machine” - Amazon S3 · Bullet Points Example: •How to overcome unwanted slices...

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