LinkedIn Lead Generation

Why LinkedIn

Why LinkedIn

Giving 10 minutes of love everyday!

I play with it….every day!

I play with it….every day!

I play with it….every day! Just 2 hours ago

I play with it….every day!

Consistency Pays Off….

Why LinkedIn?A recent survey of nearly 2,000 marketers found that LinkedIn is the most valuable marketing channel — even better for getting leads and networking than Twitter and Facebook.

Avg. Income Level: $75,000/Year

Guaranteed Conversions...It’s downloading your contacts from LinkedIn, then uploading them into Facebook Business Manager as a custom audience to retarget them on Facebook and Instagram.This helps build a strong know, like, and trust factor with your audience.

Feed Hacking...My biggest unusual hack for LinkedIn marketing (brand building and effective storytelling) is going onto Medium or popular blogs, seeing what topics are trending that day, and then coming onto LinkedIn and sharing your perspective on those issues.It’s one of the ways I’ve been able to create viral content because the formula for viral content (if that even exists) is a mix between context and relevance.

Expanding your network...

Groups...Low Hanging Fruit!Benefits of LinkedIn Groups

LinkedIn groups are essentially professional forums that focus on a specific topic or industry where members can share, exchange, and discuss information. The best part about them for marketers? These people are already actively engaged with a particular topic!

Take a moment to consider these staggering stats:

There are currently over 2 million active LinkedIn groups and more than 8,000 others are entering the playing field each week.

People who engage in group discussions get an average of four times more profile views than other LinkedIn members.

Members typically join an average of seven groups.

LinkedIn...Sales Navigator All of this activity gives LinkedIn Sales Navigator a wealth of

personalized data, which it then parses with “sophisticated

algorithms” to provide future lead recommendations.

According to LinkedIn: “Sales Navigator surfaces lead

recommendations based on your sales preferences, search history, and

profile interactions (profile views, leads you've already saved,

communications, etc.) to help you identify new prospects and further

build your lead list.”

How to go out and find your prospects. They may not come find you, but you can go find

them.

LinkedIn’s advanced search gives you an incredible way of

identifying the exact type of people who you are targeting.

Very Similar Like Dating...Building Trust!

Build strong relationships. “Relationships matter in the world of selling more than

ever,” “It is important to understand and measure how reps are making those

connections.”

5-10 ideal prospects at one time

Very Important Step Before You Use Advanced SearchDefine your prospects:

- Realtor…..broker, owner or employee- Mortgage Broker- Oil & Gas- Internal HR Team- Accountant…..partner or bookkeeper, cpa, cga etc.- Lawyer- Engineer- School teacher- Business owner- Administrative person…..

Then further define it:

- City they are in- Companies they work for- Gender- Role in the company

Once you have defined it, use LinkedIn advanced search. Start a list of just 10 prospects (Ideal clients)

Very Important Step Before You Use Advanced SearchIf you would like to search for an exact phrase, you can enclose the phrase in quotation marks. You can use these in addition to other modifiers.

Examples:

“social selling training”“personal branding”

PARENTHETICAL

If you would like to do a complex search, you can combine terms and modifiers.

Examples:

sales AND (trainer OR speaker)(social selling training OR social selling trainer)

AND

If you would like to search for profiles which include two terms, you can separate those terms with the upper-case word AND. However, you don’t have to use AND—if you enter two terms, the search program will assume that there is an AND between them.Examples:digital AND sellingdigital+selling [You can also add a plus + in between the words with no space]ORIf you would like to broaden your search to find profiles which include one or more terms, you can separate those terms with the uppercase word OR.Examples:“Microsoft” OR “LinkedIn”“Vice President” OR VP OR “V.P.” OR SVP OR EVP

Save Searches

Publish Often….

LinkedIn Pulse is a great tool because it enables you to do three important things:

1. Share knowledge2. Spread awareness3. Build authority

Publishing industry experiences or insights, personable stories or interview will not only help to spread awareness, which is an essential step to lead generation, but it will also help to establish yourself as an industry authority.

Publish Often….

Bonus #1: LinkedIn search hack😡 Problem: You want to search LinkedIn for employees at a specific company, but unless

you pay for LinkedIn Premium, you’re limited to seeing only 3 people.

😎 Solution: Using Google, search “(companyname) site:linkedin.com”. For example, a

search for “ATF Financial site:linkedin.com” allows me to see all 23 employees at ATB

Financial in the search results.

👉 You can also add any term after the (companyname) to filter for specific positions, like

CEO, Founder, President, etc.

What if they are not your 2nd connection?

What if they are not your 2nd connection?

Free upto 50 emailsper month

What if they are not your 2nd connection?

What if they are not your 2nd connection?

What if they are not your 2nd connection?

Email verification

Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral.

InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high.

Now You Have 5-10 Ideal Prospects...Now What?

Like dating, find out everything about them.

Let’s assume you have their email…..now what?Storytelling 101

Always start conversation which is not directly related to business. Build a connection with them.

That is why, we recommend to find out everything about that individual through Instagram, Facebook, Google, and other channels.

This way it works and gets you 60% positive results. No cold outreach or cold email can get you this reply rate.

Growth Hacking the LinkedIn Newsfeed

LinkedIn typically shows the top trending stories of the day – many don’t realize that you can do searches on content.

If you look at the hashtags behind the top 10 trending stories, if you can write something intelligent and on topic, you’ll usually gain access to a whole new dimension of people not already seeing your content.

Growth Hacking the LinkedIn Newsfeed

Ask Questions:

Make sure every post has a question. LinkedIn is a social platform and great for discussions.

The feed algorithm also seems to heavily weight comments, so you don’t just want people to passively “like.” If you are just posting a link and moving on, you’re doing it wrong. So make sure your content is set up as a the start of a conversation, not as a mere signpost to a blog post your wrote elsewhere.

Individual or Company??Individual!!!

“Don’t invest all of your time and effort in your company page.Make your employees your brand ambassadors and the face of your company in

Why? – People engage 10x more likely with employee profiles than with company pages.How to do that?Invest in a “mini employee advocacy boot camp”:Get your 5-10 most engaged and representative employees a personal branding strategist and content writer. This expert team will polish the LinkedIn profiles of your employees, make them fit for the digital age and develop high quality, value adding and relevant content, which your employees will post from their profiles.The end result? – Magic!

Growth hacking LinkedIn ListDownloading your contacts from LinkedIn, then uploading them into Facebook Business Manager as a custom audience to retarget them on Facebook and Instagram.

This helps build a strong know, like, and trust factor with your audience.

Growth hacking LinkedIn Feed

My biggest unusual hack for LinkedIn marketing (brand building and effective storytelling) is going onto Medium or popular blogs, seeing what topics are trending that day, and then coming onto LinkedIn and sharing your perspective on those issues.

It’s one of the ways I’ve been able to create viral content because the formula for viral content (if that even exists) is a mix between context and relevance.

Direct Selling Doesn’t Work...Rather Build Relationships

At Rapid Boost Media, we’re a relationship building agency.

Rather than send out a thousand cold emails, we offer to write about or interview our prospects.“I’d love to feature your professional story on our blog.”“Do you have time to jump on my podcast with several thousand listeners?”

By playing to their ego, we get an insane response rate.We only aim for the top five percent of the market because the response rate is so high.

This way we can develop enough rapport to get the employee on our side before they talk to their higher-up about our services. And we get the benefit of having excellent content worth distributing.

Building Trust….LinkedIn Badges

Slideshare (Part of LinkedIn)

This is by far my favorite LinkedIn tool to that I use. I personally love this tool as it allows you to embed all of my presentations, PDF's, and a million other things directly onto your LinkedIn profile.

So when someone hits your profile they can immediately see all of your content attached to it.

Believe me when I say you need this tool!

So when a prospect hits your site and is funneled to your LinkedIn profile from the badge you have on your site they are immediately presented with all your content as well as social proof that you know what you are talking about when it comes to your industry

LinkedIn Native Video

Refine your profile

First impression is really important

Refine your profile

Refine your profile

Refi

ne y

our

profi

le

Link

edIn

SEO

Link

edIn

Pro

file Add Shiny New Sections to Your

ProfileLinkedIn lets you add several sections to give your profile

more visual appeal and depth. You can add sections for posts,

volunteering, languages, honors and awards, patents, causes

you care about, and many more.

All of these sections open you up to more opportunities to

make new connections.

Link

edIn

Pro

file

Link

edIn

Ads

Link

edIn

Ads

Link

edIn

Ads

Link

edIn

Con

vers

ion

Growth Hacking the LinkedIn Newsfeed

Summarized, the process for determining what shows up in the LinkedIn feed is this:

1. Content is classified as Image/Text/Video/Long Form/Link.

2. Depending on the classification, content is then distributed to a sample size of people.

3. Once placed in front of these people, different actions have different weights to determine whether the post should be either (1) demoted because it’s low quality or (2) shown to more people because it’s high quality.

4. Editors review the content to see if it’s worth distributing beyond that users’ network.

Create an editorial calendar to stay consistent. Don’t treat LinkedIn like an

afterthought — a site where you publish when you have a little spare time. Use this

platform to stay in front of your network by consistently publishing quality content.

Because you won’t have an editor reminding you of deadlines, maintaining an

editorial calendar can help you manage your LinkedIn publishing schedule.

Create an editorial calendar:

Cornerstone piece of content with alot of source information

We wrote an in-depth guide on CASL (5000+ words).

Now this piece of content is perfect of awareness stage outreach.

We found out top 10 service companies in Alberta who are using email or opt-in strategies.

- Created a list- Did an outreach through

LinkedIn- 8/10 Open Rate- 4/10 downloads- 1/10 converted into a client- 2/10 converted into a future

client

LinkedIn Groups:

You should definitely join several groups on LinkedIn. The trick here isn’t just joining the obvious

groups in your industry, it’s joining groups that are outside your industry that might help you grow

your business. By stretching out a little bit, you’re expanding your reach, which is always good for

business and helpful in lead generation.

So, for example, if you’re an accountant, you don’t want to just join accounting groups -- you’ll

want to join groups for entrepreneurs, small business owners, restaurateurs and other groups

outside of your immediate circle.

Open rates for InMail on LinkedIn are greater than open rates for typical email marketing collateral.

InMail gives you the ability to send a direct message to any member of LinkedIn, regardless of whether you are connected to them. The response rates on these are high.

LinkedIn Tools List (Tagdef.com)

LinkedIn Tools List (Crystalknows.com)

LinkedIn Tools List (Dux-soup.com)

LinkedIn Tools List (Seamless.Ai)

Questions?If you like today’s presentation then please leave us a review on Google:

Step #1: Google Rapid Boost Marketing

Step #2 Leave us a review

Step # 3: Once you left a review then email me at ali@rapidboostmarketing.com

and I will send you a 12 video course on LinkedIn profit system (149.97) value for free