Lead communications agency

DIGITAL STRATEGY PARTNER

Duration: 2013

Budget: 2 billion

Scope of work Concept & planning

Flash microsite development

Game (app) production & development on Facebook

& Zing me

Content development on Facebook & forum channels

Viral marketing

Media planning & booking

KPI: 200%

DIGITAL STRATEGY PARTNER

Duration: 3rd quarter of 2015

Budget: 5 billion

Scope of work Concept & planning

Microsite development (Include games & songs)

Planning & production for viral clip

Content development on Facebook channels & viral

for offline event (http://timlaicamxuc.funring.vn/) Viral on Youtube channels

Media planning & booking

KPI:

Marketing KPI: 150%

Accumulated sales increased 13% compared

to the same quarter

https://www.youtube.com/watch?v=0rbADVFkBPg

DIGITAL STRATEGY PARTNER

Duration: 2nd quarter of 2016 to now

Budget: 2 billion

Scope of work Concept & planning

Microsite development

(http://www.chudongthanghoa.com/ )

Content development on Facebook channels &

viral for offline activation

Media planning & booking

Microsite Flash, HTML5

2D, 3D, voice & face detection (movement detection)

App on social networks, most popular are Facebook &

Zingme Interactive game

Total Lubricants _ Tốc lực Total

Concept from partner

Duration: 2 months

Production: 25 days

Scope of work:

– 3D microsite development with movement

detection technology

– Streaming server in charge

– Media planning & booking

– Content building

• Facebook viral marketing

• Seeding on car forums

User can use voice to

increase speed & face

movement to play the game

webcam

Sony Ericson _ App on FB

fanpage

Concept: Face Digital

Duration: 1.5 months

Production: 8 days

Scope of work

– App development on Facebook fanpage

– Media planning & booking

– Facebook fanpage management

• Content development

• Contest management

Lavie _ Mềm mát thanh dịu

Concept: partner

Duration: 2 months

Production: 15 days

Scope of work

– Flash microsite development

– Content development on Facebook & forum

channels

• Fanpage & social activities management

• Viral marketing

• Community development for fanpage

www.memmatthanhdiu.com

Concept: partner

Duration: 1,5 months

Production; 12 days

Scope of work

– microsite 2D production

– QR code creation

– SMS integration

Orion _ Tình như Chocopie

Concept: partner

Duration: 2 months

Production: phase 1: 5 days, phase 2: 20 days

Scope of work

– Phase 1: flash microsite

– Phase 2: flash microsite + photo contest + mini flash game

– Clip production

KUN cookies_ Ngansua

We provide mobile marketing solutions on Android, iOS, WP,

Symbian, Bada, Java mobile application

Mobile web

Mobile application

AR code

Mobile Web

Responsive web design

(thiết kế thích nghi)

Readable on Ipad, Iphones,

smartphones with portrait &

landscape responsively

Increase chance of

approaching your mobile users

Create emotion touch &

interaction

Mobile application

Game

Photo taking & sharing

Any concept want to

appear on mobile

SANOFI _ game on Ipad

Objective:

Raise awareness

about the disease

by popup messages when

user play game.

Brand: SoSmart

Challenge:

- Internal information management for company.

Objectives:

- Connect all staff in company.

- Update latest information.

So smart

Target audience:

- Staff in SoSomart Concept & activities - Update information, support the business. - Update staff contact information. - Make tool for solve the question and problem. - Input and share internal information to relation departments.

Achievements:

- Create an app to connect people in company - Updated info will come to staff easily

Brand: NuViet on the go

Challenge:

- Internal information management for company.

Objectives:

- Manage sale network.

- Provide information to user in app.

Nuskin _ Nuviet on the go

Target audience:

- NuViet’ Sale staff. Concept & activities - Make tools to put information, support sale staff in them work. - User can update product information, sale knowledge

Achievements:

- Create an app to support sale staff any where, any when.

Nhật ký Mặt trời bé thơ Brand: Mat troi be tho (non-profit organization of Alive & Thrive) Challenge:

- Engage parents on the mobile platforms.

Target audience: - Women age 18-35, core target 24-35. - Has children who are still in the age range of breast-feeding (under 2 year

old). Concept: - Create & manage an always-on mobile platforms: - Connected & managed user by Facebook account, updating new feed

from fan page. - Information hub that help users updating useful information about child-

care & breast feeding. - A diary of for parents to record of their child growth everyday.

Achievements:

- Double number of installations on mobile devices since end of 2013. The figure is expected to triple by the end of 2014 via media activities on Facebook targeted campaign & CPI campaign.

- Upgraded the app twice with new innovative features to help user utilize the app better.

Objectives: - Increase number of user of mobile communities.

- Enhance engagement on app, fan page.

• Mobile material of more than 450 question of driving license test.

• Demo test with marking mechanism.

• User can ask question

about the law, situation with

the community.

Traffic sight

King color

• Put your brain to play a series of interactive color games.

• "Best new games" category on United States, Canada, China, United Kingdom Apple app store 10/2014.

• Three mode to test your color blindness. This game will sharpen your skills to react to fast-paced tasks that involves multiple color patterns.

• Battle mode to challenge top player, play against your friends and see who's the best.

Typing race

• Test your typing

speed and challenge

your friends on a

virtual keyboard.

• Practice and improve

your typing speed.

• Measure the average

typing speed (Words per

minute).

• Sharing your race result

and your typing speed.

On social networks

• That’s word of mouth

marketing (WOMM)

• Benefit:

– Highly accessible & emotion

touched

– Encourage contributions &

feedback of potential

consumers. Two-way

conversation

Social network development

Hot

Forum network

Facebook community

Celeb network

Influencer The People

on Top

•Mass profile

•Influencers

•Normal accounts

•Hot accounts

•Specialists

•Showbiz celeb

•Hot girl & men

Propose concept

Make content

strategy

Content &

campaign

management

Facebook &

Zingme

fanpage

Facebook & Zingme viral via active mass profile, influencer

This profile help us

post status

Get interaction as

campaign

objective

Response for

friends as content

strategy &

content direction

Forum Channel

Use key influence members (admin, mod, hot member…)

Create ACTIVE members

Create new discussions & join hot discussions

Embed messages in the most appropriate way

Information can be seeded in lifestyles, makeup, leading forums for women, youth, students

Create a separate box just to share

information about brands/product

Stay at the hot place, from 1st -5th topic

Invite active users come & share

Influencers come & share

Normal seeding Sticky topic with influencers

HIGHLAND COFFEE fanpage

Concept: partner

Duration: 2 months

Objective:

- Introduce new

combo: Bread & coffee

Scope of work

- Facebook fanpage management in 2 months

- Facebook viral on hot profiles