Le Specs Brand Book- Eye Respect Ltd.

8/6/2019 Le Specs Brand Book- Eye Respect Ltd.

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WHATS INLE NAME

Utilizin its distinctive red, white and blue loo

and drop-dead sexy advertisin, Le Specs

commanded a powerul media presence in the

eihties, enjoyin an unprecedented level o

brand reconition.

Le Specs success was testament to its

provocative stylin and its ability to keep up

with current trends, while at the same time

maintainin an aesthetic all o its own. The Le

Specs name arnered a cult ollowin not only

as the must-have eyewear accessory, but as a

true trend-setter in the wider ashion world.

Dened by the reinvention o classic shapes,

Le Specs has ored a position in themarketplace as the leadin youth-driven,

ashion-orward brand. In addition to desin,

the ocus has been on creatin a Le Specs

liestyle throuh its ad campains and

alinment with all thins summer.

Now stocked iN leadiNg fashioN retailers

throughout australia, New ZealaNd,

swedeN, JapaN, chiNa, caNada, Belgium,

germaNy, usa aNd the uNited kiNgdom.

the le specs JourNey coNtiNues.

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SINCE 1979

For anyone born prior to 1985, Le Specs was

a household name. Le Specs ast became

synonymous with everythin Euro Chic and

the sunlass brand du jour to own or every

beach combin eihties Australian.

Re-launched in 2006 ater a 20 year vacation,

the iconic sunlass label once aain became

renowned or its ashion-orward and

innovative desins at an aordable price.

with the uBiquitous tag liNe le specs,

le tough, the le specs BraNd Became aN

icoN for its time iN the mid 1980s - the

suNglasses were uNBreakaBle aNd the

product uNmistakaBle.

1984 2006 2007 2008 2009 2010

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DESIGNER

PROFILE

It was about creatin a collection that was

aordable, but didnt compromise in quality

or detail. No other ashion brand in the

market was oerin cool on-trend product

at an aordable price. explains Tame.

Tame lives in the beachside suburb o

Bondi where he is surrounded by a meltin

pot o sun, sand, sur, the perect locale to

nd inspiration or a lobally reconised

eyewear brand.

lauNchiNg iNterNatioNally iNto regioNs suchas scaNdiNavia aNd the uk has allowed us todraw oN wider iNflueNces, whilst stayiNg true

to our cheeky yet sexy styliNg.

Le Specs desiner Hamish Tame has drawn

upon his passion or sunlasses and vintae

eyewear to create a brand synonymous with

youth ashion.

At the ae o 21 and despite no ormal

trainin in ashion, Tames startin point or

re-launchin the iconic brand was creatin

looks that he and his riends could wear

everyday rom Bondi Beach to summer

music estivals.


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SUNSHADESEYEWEAR

With over 40 years experience, Sunshades

Eyewear is the larest supplier o sunlasses

to Australia and New Zealands leadin

department stores and ashion boutiques.

The Sunshades desin team spends over 100

days overseas every year travellin Europe, the

USA and Asia seekin inspiration, researchin

trends and visitin actories.

Sunshades employs a team o 32 merchandise

manaers and 30 sales representatives and

aents, who represent 4000 ashion and

eyewear specialist stores in Australia and New

Zealand. Sunshades also achieves worldwide

sales via international distributors in key

reions.

le specs is maNufactured aNd distriButedgloBally By suNshades eyewear the

largest australiaN privately owNed eyewear

compaNy, with a turNover iN excess of 3

millioN frames per year iN australia aNd

New ZealaNd.


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THE

CUSTOMERAlways conscious o the latest brands and

trends, the Le Specs customer seeks unique

stylin to express their personality. They mix

hih-end pieces with aordable brands like

Le Specs - with such an accessible price they

can aord to have a ew pairs o sunnies each

season.

Youn in ae or youn at heart, the Le Specs

customer is both male and emale, and the

rane oers them unisex styles that can be worn

anywhere rom music estivals to lazy days at

the beach.

the le specs customer experieNces the BraNd

through a heavily driveN media campaigN,

frequeNt editorials iN iNterNatioNal

press, music festivals, eveNts aNd socialNetworkiNg.

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warmiNg up wiNter chills with the sexiNess of summer, thele specs alpiNe collectioN is desigNed with the europeaNclimate iN miNd.

the alpiNe collectioN is a series of uNisex frames thatiNcorporate heavy mirrored aNd polariZed leNses which

iNcrease colour coNtrast aNd elimiNate glare.

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PRODUCTFEATURES

All Le Specs sunlasses are comprehensively

tested and comply with strict Australian and

International standards or sunlasses. Every

Le Specs sunlass is supplied with a one year

warranty aainst all manuacturin deaults.

METAL STYLES

POLYCARBONATE LENS

Lihtweiht and shatterproo

NICKEL SILVER FRAME

Allery ree coatin

ADJUSTABLE NOSEPADS

For tailored and comortable t

SPRING HINGES

For increased comort

PLASTIC STYLES

SIGNATURE PRINTS

Desined exclusively in house

POLYCARBONATE LENS


MOULDED NOSEPADS

Desined or comortable t

CELLULOSE PROPONATE FRAME

Smooth double polished nish

ALPINE STYLES

REVO MIRROR COATING

Reduces lare and UV

0.75 TAC POLARIZED LENS

Eliminates refective lare

POLYCARBONATE FRAME

Lihtweiht and impact resistant

MOLDED NOSEPADS


LE FINE STYLES

NYLON FRAME

Lihtweiht fexible material, impact resistant

POLYCARBONATE LENS


MOLDED NOSEPADS


SIGNATURE FLAG STRIPE

Oriinal iconic desin rom 1979

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RETAILPARTNERS

& POS

Le Specs communicates its unique and

distinctive personality in every marketin

endeavour. All point o sale material adheres

to Le Specs core values, belies and imae, and

is produced to maximise customer interaction

and perception o the brand.

Le Specs has created oriinal and eye-catchin

xtures that allow customers to interact with

the product, and retailers to easily manae

inventory and promote sell-throuh. Active

and attentive merchandisers and sales teams

ensure that retail partners are supported in

sellin the brand to its potential, both on a

lobal and local scale.

The broad appeal and diversity o Le Specs is

evident throuh its extensive retail partners.

selliNg through departmeNt stores such as

david JoNes | youth fashioN retailers such

as urBaN outfitters aNd geNeral paNts

| specialty suNglass stores | surf retailers

such as sds aNd Beach culture

| Boutique fashioN stores throughout

australia aNd arouNd the world such as

graNdpa & iNcu | oNliNe fashioN retailers

such as asos

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Polished, proessional, sexy and aspirational

liestyle imaery is the sinature o Le

Specs. Campains are used to transcend the

marketplace and communicate the look and

eel o the Le Specs liestyle to the customer.

Althouh aordability and attainability are

key eatures o Le Specs, campains ocus on

the desirability and aspiration o the product.

They are promoted throuh traditional

and new media channels and set the scene

or the evolution o the brand every year.

the le specs advertisiNg campaigNs have

Become as syNoNymous with the BraNd as

the product itself.

ADVERTISING

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THEEVENTS

Le Specs is a brand desined to be

experienced and enjoyed as well as admired,

and these principals have been applied to

the way the brand is marketed. Involvement

in relevant social & cultural events throuh

sponsorship and ambient marketin activities

have been a hallmark o the brands re-birth

and rowth.

a seNse of play is fuNdameNtal to the

BraNds marketiNg techNiques. le specs

playfully iNteracts with its loyal customer

iN a variety of settiNgs - from workiNg with

retail partNers to fiNd the Next Bum of le

specs to spoNsoriNg australias largest

music festival, Big day out.

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COLLABORATIONS

i chose to work with le specs after meetiNg

with the team aNd fiNdiNg myself amoNglike miNded creative professioNals who love

their work aNd are passioNate aBout what

they do. i really liked the idea of le specs

heritage aNd campaigNs, aloNg with its

irrevereNt aNd cheeky philosophy.

heNry hollaNd

Durin its history, Le Specs has collaborated

with leadin ashion brands, publications,music events and retailers to create limited

edition pieces. 2011 marks the release o the

hihly anticipated Henry Holland or Le Specs

collaboration. Produced in conjunction with

leadin British ashion desiner Henry Holland,

the collection eatures 19 trend-settin pieces.

The Henry Holland collection is desined or

premium department stores, hih-end youth

ashion retailers and ashion boutiques.


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PRESS

Le Specs is represented by leadin PR

specialists lobally and eatured alonside

leadin ashion and luxury brands in maazines

and online around the world.

Promotin the brand throuh PR and celebrity

placement is instrumental in keepin the

brand relevant and the product proressive.

workiNg with key stylists has BeeN iNtegral

to le specs success highlightiNg fashioN

elemeNts of the BraNd, aNd receiviNg

frequeNt placemeNts iN high fashioN

puBlicatioNs.

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WHY

LE SPECS?the uNique propositioN of aN aspiratioNal

fashioN BraNd at a value price

fashioN-forward desigN with wearaBle appeal

stroNg BraNd recogNitioN through a heavy

preseNce iN fashioN editorial

BeiNg high fashioN with regular releases,

le specs is a high stock-turN BraNd

supported By the eNtire suNshades exteNded

family, Both locally aNd iNterNatioNally

a suNglass specialty BraNd with icoNic appeal

a low risk, high returN BusiNess

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WE WELCOME YOUTO THE WORLD OF

LE SPECS.

SUNSHADES EYEWEAR

AUSTRALIA

SALES ENQUIRIES

Ph: +61 283 037 300

[email protected]

NEW ZEALAND

SALES ENQUIRIES

Ph: +64 930 216 35

[email protected]

A-STYL FASHION AgENCY

SWEDEN

SALES ENQUIRIES

Ph: +46 (0) 708 558 384

[email protected]

P_MANN FASHION AgENCY

GERMANY

SALES ENQUIRIES

ChRIStoPh PhLmANN

Ph: +49 (0) 221 998 2571

[email protected]

EYE RESPECT

UNITED KINGDOM

IRELAND

FRANCE

SPAIN

PORTUGAL

BENELUX

CANARY ISLAND

CANADA

DOM TOM

SALES ENQUIRIES

Ph: +44 796 261 8054

[email protected]

SOURCE

CHINA

SALES ENQUIRIES

Ph: +86 215 404 4708

[email protected]

WYLD FASHION AgENCY

SINGAPORE

SALES ENQUIRIES

PH: +65 851 886 20

[email protected]

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Le Specs Brand Book- Eye Respect Ltd.

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Transcript of Le Specs Brand Book- Eye Respect Ltd.