Jeudi 22 septembre 2016

Le péage Positif de Rotterdam

Source : France 2 – extrait du 20 h (06 juillet 2016)

Jeudi 22 septembre 2016

Peak traffic avoidance project in Rotterdam

De Verkeersonderneming (The Traffic Company)

Aernout van der Bend

Director of De Verkeersonderneming

Jeudi 22 septembre 2016

•De Verkeersonderneming & partners

•Program

•Peak traffic avoidance project

•Impact

Jeudi 22 septembre 2016

DE VERKEERSONDERNEMING

•For a better accessibility of the Rotterdam region

•A good accessibility is vital

•Better use of the current infrastructure

Jeudi 22 septembre 2016

PARTNERS OF DE VERKEERSONDERNEMING

Jeudi 22 septembre 2016

PROMOTING ACCESSIBILITY IN ROTTERDAM

The challenge •Up to 20% too much traffic during rush hours.

•In other words, 19 hours of excellent accessibility outside peak periods.

The result (2012-2014) > 15.000 peak traffic avoidances

Our job •Ensure that 7.000 more drivers moving in/to the afflicted areas avoid peak periods.

Jeudi 22 septembre 2016

THE PROGRAM

Jeudi 22 septembre 2016

WILD! VAN DE SPITS

Peak traffic avoidance project

•Project in the region of Rotterdam

•Drivers participate only for 6 months

•Drivers can only participate once

•Main goal: behavioural change

•Data gathering

Jeudi 22 septembre 2016

WILD! VAN DE SPITS

Peak traffic avoidance project

•Cameras registrate who drives frequently on the highway during peak traffic.

•Those drivers get an invitation to join the project.

•Participation is voluntarily.

•The maximum they can earn is

€ 120,- per month (based on the reference of the driver).

Jeudi 22 septembre 2016

WILD! VAN DE SPITS

Peak traffic avoidance project 2014

•Goal: daily 4300 peak traffic avoidances •11.000 participants

•Daily 6.000 peak traffic avoidances

2015

•Goal: daily 4100 peak traffic avoidances

•12.000 participants

•+/- daily 5.000 peak traffic avoidances

Jeudi 22 septembre 2016

WILD! VAN DE SPITS

Peak traffic avoidance project

2016

•Goal: daily 4100 peak traffic avoidances

•+ 10.000 participants

Jeudi 22 septembre 2016

WILD! VAN DE SPITS

Impact

•30.000 participants (in 3 years);

•Daily + 4.000 cars less during peak hour on the highway;

•Less delay in traffic (-5% up to -13%);

•More than 85% of the drivers after 3 months after the participation still avoids peak hour.

Jeudi 22 septembre 2016

•www.wildvandespits.nl

•www.verkeersonderneming.nl