SPECIAL PLACES

Special people

Special values

LE MAT in EUROPE• Each Le Mat is a social enterprise. This means

that we plan, start and run our enterprises in a collective way

• Le Mat acts on local level for sustainable and responsible development and with a global vision we cooperate across borders

• Le Mat Europe is a European social franchisor, which strives to strengthen the brand and spread Le Mat’s idea to other countries. By doing so more social enterprises will start, and with them additional job opportunities will arise.

Italian roots

• The first Le Mat hotel was started in Trieste, Italy over 20 years ago.

• Le Mat is the French name of the fool in the tarot card deck. The Fool is a kind traveller, the spirit in search of experience. He represents the mystical cleverness bereft of reason within us, the childlike ability to tune into the inner workings of the world.

The Le Mat brand platform

• Our brand is the bearer of our identity. • What we fill our brand with and how we work with it

affect how others perceive us. • The branding platform is our practical instrument,

which defines what we stand for. • The platform will help those who work with and for Le

Mat to steer towards the same goals in the everyday work.

• The platform includes a description of our vision, our goal, the trademarks personality and our trademark promise.

• We stay true to our promises, to ensure credibility and quality.

Our vision

Our vision is to work towards an inclusive society, through social

entrepreneurship.

In every region and major city in Europe there will be

a Le Mat.

Our goal

Our goal is to build a global social franchise network able to create job

and career opportunities within sustainable tourism for persons who want to become social entrepreneurs

and need empowerment

Our brand promises

The Le Mat social enterprises will provide more opportunities for those who stand outside the regular labour

market and travel experiences for those who want to discover Europe from a

different point of view

Le Mat’s personality

EmpowermentWe know that all people can, with the right support and circumstances, take power over their lives.

Social and democratic entrepreneurship Le Mat special places are owned and governed in a democratic way, usually founded as co-operatives. Workers can become members and shareholders

Traceability Goods, services and jobs at Le Mat are sustainable and legal. Sustainability has to be social, ecological, economic and equal rights have to be guaranteed.. Our guests have to be able to see and to trace the goods and services they find in the Le Mat franchisees.

Le Mat’s personality

Accessibility

Le Mat wants to be inclusive. Regardless of ones functional ability, concerning both guests and co-workers, Le Mat is a place for all people.

Collaboration/Partnership

Le Mat is part of the local culture and networks.. We collaborate with local actors and other social enterprises. Le Mat is established and grows through partnership. Le Mat will spread across Europe with the help of all our social franchisors.

Special places

• Lift unique preconditions both concerning location and geographic placement

• Places that are accessible regardless of guests and co-workers functionality

• Use sustainable and locally produced material

• Reuse

• Are stylistically pure and hold high quality

• Has the Le Mat feel

Special people

• Are curious of people, other places and new experiences

• Meet both guests and co-workers with Accoglienza, personal, respectful and warm reception

• “Travel” through their work

• Receive a hopeful future through their work

• Want to contribute to a sustainable society

• Have personal experience of being excluded

Special values

• Empowerment

• Participation

• Reasonability

• Democratically owned and governed enterprises

• Locally anchored

• Collaboration

• Inclusion

The Le Mat Traveler • Every Le Mat Traveler is special and unique!

• The Le Mat traveler is curious and wants to understand what’s going on in the Le Mat community. She / he would like to contribute; to enhance and criticize, thereby becoming an important part of the community and its developing projects.

• Every Le Mat traveler is precious, but we particularly appreciate the participation and experiences of travelers with disabilities.

• They can help us to learn how to become more accessible; our buildings, landscapes, activities and environments more useable and enjoyable for everyone.

The Le Mat Storytelling

• Social entrepeneurs are more than simple hoteliers: We would like a tourism able to open the minds towards those who are different from us, a tourism where you can meet people who are curious to meet you; where through travelling and discovering unfamiliar methods, thoughts and actions you can listen to thousands of stories and experiences of different cultures of local communities willing to exchange with and to welcome who come from abroad

• That‘s why Le Mat invented Teresa, the Le Mat Travelertelling about the special places and special people Le Mat

• Every Le Mat is unique but there are many values and methodologies we share

Le Mat in Bialystock

is coming soon

Teresa the Le Mat traveleralready is speaking about

the special places,

special people

and special values