Le Marketing Internet Sans Casse-Tete
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Transcript of Le Marketing Internet Sans Casse-Tete
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8/8/2019 Le Marketing Internet Sans Casse-Tete
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Cf Mktgfpheo Yvt Hepftefp Ykey Ikyyf-PpfIammfep cfy feptf~thyfy caikcfy ~fv|fep-fccfy vphchyft c/hepftefp ~avt
kiitaptf cfvt ichfepcf ykey ptkiky fp ykey yf tvheft1
4>;>Kepahef Daehikczh% Pavy @tahpy Tyft|y
^kt Kepahef Daehikczh# Fr~ftp fe Mktgfpheo Hepftefp ~avt Feptf~thyfy Caikcfy
DJ M`hk# 6;0-2>4->844# kepahefdaehikczhNomkhc%iam
www%MktgfpheoHepftefpCaikc%iam
mailto:[email protected]:[email protected] -
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Pkdcf @fy Mkphtfy
Hepta`viphae "~avt{vah c/hepftefp fp ~avt{vah Oaaocf1( ~kof 9
Cfy Keevkhtfy Fe Choef ~kof 0
C/hm~atpkeif @f Ck Iktpf @f Oaaocf ~kof *E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
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Hih# ae ~fvp |aht cf yft|hif `f efppaxkof `f pk~hy Yfkty# iam~cpfmfep fe bkvp `fy tyvcpkpy `f
tfibftibf% Otif Oaaocf K`wat`y# |avy ~av|fz tk~h`fmfep `amheft |aptf mktib fp |tkhmfep ihdcft
|ay fllatpy `f ~vdchihp% ^kt iaeptf# cf laeiphaeefmfep `f if yft|hif fyp iam~cfrf% Ck ofyphae `f
ikm~koefy K`wat`y fyp vef y~ihkchp# jf |avy iaeyfhccf `aei `f lkhtf k~~fccf ve y~ihkchypf {vh ~fvp
|avy ~tav|ft yae fr~ftphyf%
^kof ;;*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
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Cfy Tyfkvr Yaihkvr
\avy k|fz ytfmfep fepfe`v ~ktcft `f Lkifdaag# Pwhppft fp Chegf`He% Hc y/kohp c `f ck eav|fccf
pfe`keif `v wfd% C/hepftefp fyp `f|fev ve fe`tahp av cfy ofey iammveh{vfep# ~ktpkofep# `hyivpfep fp
~ktphih~fep% Cf iaepfev c/hepthfvt `f ify yhpfy fyp oet ~kt cfy vphchykpfvty fvr-mmfy% Fe lkhp# ae
kyyhypf ck |ftyhae |htpvfccf `f if {vh k pavjavty frhyp# i/fyp--`htf cf davibf--atfhccf# k|fi vef |hpfyyffp vef ~atpf mkrhmkcf `vf c/hepftefp%
Lkifdaag
Lkifdaag fyp ykey kvive `avpf cf ~cvy hm~atpkep `f ify tyfkvr yaihkvr k|fi ~cvy `f 6>> mhcchaey
`/vphchykpfvty ptk|fty ck ~ckepf+ Fp kvjavt`/bvh# Lkifdaag e/fyp ~ky tyft| kvr jfvefy% @fy ofey `f
pavy ofy c/vphchyfep% ^avt mk ~ktp# ~cvyhfvty `f mfy pkepfy yaep mkhepfekep yvt Lkifdaag% Fp `f ~cvy fe
~cvy `/feptf~tfefvty fp `f iam~koehf aep vef ~tyfeif yvt if yhpf% Yh |avy pfy ptk|khccfvty kvpaeamfy#
|avy |avy `f|fz `/k|aht ve ~talhc yvt Lkifdaag% \avy ~avttfz x iaeyach`ft fp x kiitaptf |aptf tyfkv
`f iaeekhyykeify fp x mfpptf fe |kcfvt cfy yft|hify {vf |avy alltfz% Mkhy kppfephae# ae ef `ahp ~ky x
damdkt`ft cfy ofey `f mfyykofy ~vdchihpkhtfy% \axfz ifp fe|htaeefmfep iammf ck lkae ma`ftef `f
tyfkvpft% ^ktphih~fz kvr `hyivyyhaey# mfppfz |aptf fr~ftphyf kv ~talhp `fy kvptfy fp kjavpfz `f ck |kcfvt
|aptf tyfkv% \avy yftfz kcaty ~ftv iammf c/fr~ftp `key |aptf `amkhef fp cfy ofey yf pavteftaep |fty
|avy caty{v/hcy kvtaep ve dfyahe {vf |avy ~av|fz iamdcft%
Cfy iammftify fp cfy feptf~thyfy ~fv|fep kvyyh ptf yvt Lkifdaag% Hc yvllhp `f yf itft vef ~kof% Cfy
~talhcy yaep ~avt cfy he`h|h`vy fp cfy ~kofy yaep ~avt cfy feptf~thyfy% Pavp vphchykpfvt ~avttk y/kdaeeft
|aptf ~kof fe ich{vkep yvt cf davpae j/khmf% Kheyh# caty{vf |avy heyith|fz ve mfyykof yvt |aptf ~kof
`/feptf~thyf# |ay kdaeey yftaep kv iavtkep% Cf ptvi fyp `/feokoft ck `hyivyyhae fp `/ibkeoft k|fi cfy
vphchykpfvty% Kxfz `fy |h`ay# `fy ~bapay fp `fy eav|fccfy% @fmke`fz c/a~hehae `fy ofey ~avt kmatift
vef `hyivyyhae% ^avt{vah ef ~ky alltht vef ~tamaphae y~ihkcf kvr ofey {vh |avy yvh|fep yvt Lkifdaag1
Fp caty{vf |avy k|fz ve ichfep ykphylkhp `f|kep |avy# `fmke`fz-cvh `/kccft cf mfephaeeft yvt yae iam~pf%
Kheyh# pavy yfy kmhy ykvtaep {v/hc k lkhp kllkhtf k|fi |avy fp {v/hc fyp ykphylkhp+
\ahih c/frfm~cf `/vef ~bapaotk~bf {vh mkrhmhyf yk ~tyfeif yvt Lkifdaag fe kxkep vef ~kof
`/feptf~thyf pty kpptkxkepf fp {vh vphchyf c/kpptkhp `/ve iaeiavty klhe {vf cfy ofey ~ktphih~fep fp ~ktpkofep
c/helatmkphae%
^kof ;4*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
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Chegf`HeYh |avy pfy ve ~talfyyhaeefc av ve ptk|khccfvt kvpaeamf# jf |avy yvootf kvyyh `f |avy itft ve ~talhc
Chegf`He% If yhpf tfyyfmdcf fe {vfc{vf yatpf Lkifdaag mkhy hc fyp ypthipfmfep lkhp ~avt cf tyfkvpkof
`/kllkhtfy% ^ftyaeef hih ef |k ~ktpkoft cfy ~bapay `v eav|fkv e `f ck lkmhccf+ ^kt iaeptf# |avy ~av|fz x
tfeiaeptft `fy ichfepy av `fy lavtehyyfvty ~apfephfcy% I/fyp kvyyh ve frifccfep fe`tahp ~avt iaeyach`ft
|ay iaepkipy `/kllkhtfy ck mmf ~ckif% Yh |avy lkhpfy `fy kiph|hpy `f tyfkvpkof fp {vf |avy x lkhpfy
`fy tfeiaeptfy heptfyykepfy# |avy ~av|fz he|hpft ify ofey |avy jahe`tf yvt Chegf`He% mae k|hy# ck
mmf tocf y/hm~ayf hih {vf yvt Lkifdaag# ef yacchihpfz ~ky `htfipfmfep cfy ofey `f|feht |ay ichfepy%
Kllhibfz-|avy ~cvpp iammf ve fr~ftp `key |aptf `amkhef fe ~vdchkep `v iaepfev `f {vkchp fp fe
iaeyfhcckep cfy ofey% @f ifppf lkae# ifvr {vf |avy ~av|fz kh`ft |hfe`taep |fty |avy%
Hc x k ~cvyhfvty kvptfy tyfkvr yaihkvr `aep jf ef ~fvr lkhtf mfephae `key ve ithp {vh yf |fvp yhm~cf fp
iavtp iammf ifcvh-ih% C/hm~atpkep fyp# `/h`fephlhft {vfcy tyfkvr yaihkvr yaep ~ftphefep ~avt |aptf px~f
`/feptf~thyf% ^kt frfm~cf# Pwhppft ~fvp ptf frifccfep ~avt iftpkhefy ~ftyaeekchpy av iftpkhefy
iam~koehfy# mkhy ~fvp ptf hevphcf ~avt `/kvptfy%
K|fi DJ M`hk# |avy ~av|fz eavy ckhyyft cf yahe `f itft |ay ~talhcy fp |ay ~kofy c/hepthfvt `fy
`hlltfepy tyfkvr yaihkvr ~ftphefepy |aptf `amkhef% Eavy ~av|aey kvyyh |avy `aeeft ck latmkphae
eifyykhtf ck ofyphae `f |ay iam~pfy av feiatf fe lkhtf ck ofyphae fllhikif eavy-mmfy otif eay
latlkhpy icy fe mkhe%
^kof ;9*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
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Iaeicvyhae
Fe Tyvm
Eavy k|aey `aei ~ktc `fy < pk~fy `v mktgfpheo fe choef ~avt cfy feptf~thyfy caikcfy% \ahih ve tyvm
`f mfy iaeyfhcy%
Cfy keevkhtfy fe choef: ibahyhyyfz-fe ve {vh fyp dhfe ~ayhphaee `key Oaaocf ~avt |aptf `amkhef fp
|aptf tohae fp c/hepthfvt `v{vfc |avy ~av|fz ptf dhfe |hyhdcf% Jvofz kvyyh `f ck {vkchp `f ck ~kof
`/feptf~thyf {vh |avy fyp lavtehf%
Ck iktpf oaotk~bh{vf `f Oaaocf: Hc fyp ~thmat`hkc `/a~phmhyft |aptf heyith~phae `key Oaaocf ^ckify
klhe `/ptf fe ppf `f chypf ~avt |ay ~ta`vhpy av yft|hify `key |aptf tohae%
Cfy |h`ay: Fe {vfc{vfy yfiae`fy# |avy |avy `mkt{vfz `f ck iam~phphae% Cfy ofey yaep
mkjathpkhtfmfep |hyvfcy fp khmfep |hyhaeeft `fy |h`ay% @f ~cvy# ify |h`ay `f|hfeefep `v iaepfev
hm~atpkep ~ktpavp a |avy k|fz vef ~tyfeif fe choef%
\aptf yhpf wfd: Ef yaxfz ~ky frptk|kokep# mkhy yaxfz fllhikify% \aptf yhpf yftk mhfvr he`fr `key cfy
mapfvty `f tfibftibf# hc kmeftk cfy |hyhpfvty ~kyyft c/kiphae fp hc |avy iapftk mahey ibft%
Keeaeift yvt Oaaocf: \avy ~av|fz ~tfe`tf ve tkiiavtih fp `amheft |aptf iam~phphae tk~h`fmfep
k|fi vef daeef ikm~koef Oaaocf K`wat`y% \avy ef ~kxfz {vf ~avt cfy tyvcpkpy# caty{vf cfy ofey
ich{vfep yvt |aptf keeaeif%
Cfy Tyfkvr Yaihkvr: Vphchyfz ck ~vhyykeif fp ck ~atpf `fy tyfkvr yaihkvr iammf Lkifdaag fp
Chegf`He ~avt |avy lkhtf |aht fp |avy lkhtf iaeekptf% @f|fefz ve fr~ftp fp vef tltfeif `key |aptf
`amkhef fp lkhpfy ~ktphih~ft cfy ofey% @f ifppf lkae# |avy kvtfz `f daey tyvcpkpy fp |avy lftfz kiitaptf
|aptf ichfepcf%
^kof ;0*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
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Ck ^taibkhef pk~f:
Yh |avy k|fz `fy {vfyphaey# {vf |avy |avcfz `f ~cvy km~cfy tfeyfhoefmfepy av {vf |avy k|fz dfyahe
`/kh`f kv eh|fkv `f |aptf mktgfpheo yvt hepftefp# e/byhpfz ~ky mf iaepkipft% Jf mf `~ckif ~avt `fy
iaeyvcpkphaey otkpvhpfy `key ck otke`f tohae `f Maeptkc%
\ahih mfy iaat`aeefy iam~cpfy:
Kepahef Daehikczh# Yptkpof _fd ibfz DJ M`hk
6;0-2>4->844
kepahefdaehikczhNomkhc%iam
bpp~:!!www%mktgfpheohepftefpcaikc%iam!
bpp~:!!www%djmf`hk%ik!
bpp~:!!www%tfyfkv0;;%ik!
Jf |avy he|hpf kvyyh iat`hkcfmfep kyyhypft vef `f eay iaeltfeify {vf eavy atokehyaey pavy cfy
mftitf`hy `f ;?b ;8b eay dvtfkvr kv ;0># tvf Khm-\hifep \kv`tfvhc-@athae%
\avy kvtfz c/aiikyhae `/fe k~~tfe`tf ~cvy yvt cfy `hlltfepfy lkifppfy `v mktgfpheo fe choef `f ck
davibf `f eay fr~ftpy fp iaeltfeihfty% \avy ~avttfz kvyyh ~ayft pavpfy |ay {vfyphaey fp tfeiaeptft
eaptf {vh~f% @f ~cvy# `fy dtfv|kofy fp `fy davibfy yaep |aptf `hy~ayhphae fp cf pavp fyp ykey ltkhy%
Cfy ~ckify yaep chmhpfy kcaty iaepkipfz-mah ~avt tyft|ft ck |ptf%
E/byhpfz ~ky pcibktoft fp ~ktpkoft if `aivmfep
Yh if e/fyp ~ky `j lkhp# |avy ~av|fz pcibktoft if `aivmfep% Jf |avy feiavtkof kvyyh ck ~ktpkoft
pavpf ~ftyaeef ~av|kep k|aht ve heptp ~avt cf mktgpheo `/vef feptf~thyf caikcf yvt hepftefp% \ahih cfy
chfey:
bpp~:!!www%mktgfpheohepftefpcaikc%iam!MktgfpheoHepftefpYkeyIkyyfPfpf%~`l
"chfe `htfip |fty cf `aivmfep# ich{vft yvt cf davpae `f `tahpf fp ycfiphaeefz fetfohyptft yavy ~avt cf
pcibktoft(
bpp~:!!www%mktgfpheohepftefpcaikc%iam!MktgfpheoHepftefpYkeyIkyyfPfpf
"chfe |fty mae yhpf wfd a ae ~fvp kvyyh pcibktoft cf `aivmfep(
\avy ~av|fz pavp yhm~cfmfep fe|axft ify chfey ~kt iavtthfc |ay iaepkipy av feiatf jahe`tf cf lhibhft
fe pkep {vf lhibhft jahep%
^kof ;6*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf
mailto:[email protected]://www.marketinginternetlocal.com/http://www.bjmedia.ca/http://www.reseau411.ca/http://www.marketinginternetlocal.com/MarketingInternetSansCasseTete.pdfhttp://www.marketinginternetlocal.com/MarketingInternetSansCasseTetemailto:[email protected]://www.marketinginternetlocal.com/http://www.bjmedia.ca/http://www.reseau411.ca/http://www.marketinginternetlocal.com/MarketingInternetSansCasseTete.pdfhttp://www.marketinginternetlocal.com/MarketingInternetSansCasseTete -
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J/fy~tf {vf if iavtp ch|tf |avy kvtk `aee vef mfhccfvtf iam~tbfeyhae `fy `hlltfepfy pfibeh{vfy `v
mktgfpheo fe choef {vh fyp ve `amkhef {vh ~fvp ~ktkptf iam~cfrf% J/fy~tf bvmdcfmfep ptf fe mfyvtf
`f |avy |feht fe kh`f `key cf lvpvt% Mftih `f |aptf kppfephae%
\avy k|fz tfmkt{v vef lkvpf `/atpbaotk~bf pavpf kvptf fttfvt `key if `aivmfep1 Lkhpfy-mah fe ~ktp
~kt iavtthfc: kepahefdaehikczhNomkhc%iam
^kof ;