Le Marketing Internet Sans Casse-Tete

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    Cf Mktgfpheo Yvt Hepftefp Ykey Ikyyf-PpfIammfep cfy feptf~thyfy caikcfy ~fv|fep-fccfy vphchyft c/hepftefp ~avt

    kiitaptf cfvt ichfepcf ykey ptkiky fp ykey yf tvheft1

    4>;>Kepahef Daehikczh% Pavy @tahpy Tyft|y

    ^kt Kepahef Daehikczh# Fr~ftp fe Mktgfpheo Hepftefp ~avt Feptf~thyfy Caikcfy

    DJ M`hk# 6;0-2>4->844# kepahefdaehikczhNomkhc%iam

    www%MktgfpheoHepftefpCaikc%iam

    mailto:[email protected]:[email protected]
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    Pkdcf @fy Mkphtfy

    Hepta`viphae "~avt{vah c/hepftefp fp ~avt{vah Oaaocf1( ~kof 9

    Cfy Keevkhtfy Fe Choef ~kof 0

    C/hm~atpkeif @f Ck Iktpf @f Oaaocf ~kof *E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

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    Hih# ae ~fvp |aht cf yft|hif `f efppaxkof `f pk~hy Yfkty# iam~cpfmfep fe bkvp `fy tyvcpkpy `f

    tfibftibf% Otif Oaaocf K`wat`y# |avy ~av|fz tk~h`fmfep `amheft |aptf mktib fp |tkhmfep ihdcft

    |ay fllatpy `f ~vdchihp% ^kt iaeptf# cf laeiphaeefmfep `f if yft|hif fyp iam~cfrf% Ck ofyphae `f

    ikm~koefy K`wat`y fyp vef y~ihkchp# jf |avy iaeyfhccf `aei `f lkhtf k~~fccf ve y~ihkchypf {vh ~fvp

    |avy ~tav|ft yae fr~ftphyf%

    ^kof ;;*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

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    Cfy Tyfkvr Yaihkvr

    \avy k|fz ytfmfep fepfe`v ~ktcft `f Lkifdaag# Pwhppft fp Chegf`He% Hc y/kohp c `f ck eav|fccf

    pfe`keif `v wfd% C/hepftefp fyp `f|fev ve fe`tahp av cfy ofey iammveh{vfep# ~ktpkofep# `hyivpfep fp

    ~ktphih~fep% Cf iaepfev c/hepthfvt `f ify yhpfy fyp oet ~kt cfy vphchykpfvty fvr-mmfy% Fe lkhp# ae

    kyyhypf ck |ftyhae |htpvfccf `f if {vh k pavjavty frhyp# i/fyp--`htf cf davibf--atfhccf# k|fi vef |hpfyyffp vef ~atpf mkrhmkcf `vf c/hepftefp%

    Lkifdaag

    Lkifdaag fyp ykey kvive `avpf cf ~cvy hm~atpkep `f ify tyfkvr yaihkvr k|fi ~cvy `f 6>> mhcchaey

    `/vphchykpfvty ptk|fty ck ~ckepf+ Fp kvjavt`/bvh# Lkifdaag e/fyp ~ky tyft| kvr jfvefy% @fy ofey `f

    pavy ofy c/vphchyfep% ^avt mk ~ktp# ~cvyhfvty `f mfy pkepfy yaep mkhepfekep yvt Lkifdaag% Fp `f ~cvy fe

    ~cvy `/feptf~tfefvty fp `f iam~koehf aep vef ~tyfeif yvt if yhpf% Yh |avy pfy ptk|khccfvty kvpaeamfy#

    |avy |avy `f|fz `/k|aht ve ~talhc yvt Lkifdaag% \avy ~avttfz x iaeyach`ft fp x kiitaptf |aptf tyfkv

    `f iaeekhyykeify fp x mfpptf fe |kcfvt cfy yft|hify {vf |avy alltfz% Mkhy kppfephae# ae ef `ahp ~ky x

    damdkt`ft cfy ofey `f mfyykofy ~vdchihpkhtfy% \axfz ifp fe|htaeefmfep iammf ck lkae ma`ftef `f

    tyfkvpft% ^ktphih~fz kvr `hyivyyhaey# mfppfz |aptf fr~ftphyf kv ~talhp `fy kvptfy fp kjavpfz `f ck |kcfvt

    |aptf tyfkv% \avy yftfz kcaty ~ftv iammf c/fr~ftp `key |aptf `amkhef fp cfy ofey yf pavteftaep |fty

    |avy caty{v/hcy kvtaep ve dfyahe {vf |avy ~av|fz iamdcft%

    Cfy iammftify fp cfy feptf~thyfy ~fv|fep kvyyh ptf yvt Lkifdaag% Hc yvllhp `f yf itft vef ~kof% Cfy

    ~talhcy yaep ~avt cfy he`h|h`vy fp cfy ~kofy yaep ~avt cfy feptf~thyfy% Pavp vphchykpfvt ~avttk y/kdaeeft

    |aptf ~kof fe ich{vkep yvt cf davpae j/khmf% Kheyh# caty{vf |avy heyith|fz ve mfyykof yvt |aptf ~kof

    `/feptf~thyf# |ay kdaeey yftaep kv iavtkep% Cf ptvi fyp `/feokoft ck `hyivyyhae fp `/ibkeoft k|fi cfy

    vphchykpfvty% Kxfz `fy |h`ay# `fy ~bapay fp `fy eav|fccfy% @fmke`fz c/a~hehae `fy ofey ~avt kmatift

    vef `hyivyyhae% ^avt{vah ef ~ky alltht vef ~tamaphae y~ihkcf kvr ofey {vh |avy yvh|fep yvt Lkifdaag1

    Fp caty{vf |avy k|fz ve ichfep ykphylkhp `f|kep |avy# `fmke`fz-cvh `/kccft cf mfephaeeft yvt yae iam~pf%

    Kheyh# pavy yfy kmhy ykvtaep {v/hc k lkhp kllkhtf k|fi |avy fp {v/hc fyp ykphylkhp+

    \ahih c/frfm~cf `/vef ~bapaotk~bf {vh mkrhmhyf yk ~tyfeif yvt Lkifdaag fe kxkep vef ~kof

    `/feptf~thyf pty kpptkxkepf fp {vh vphchyf c/kpptkhp `/ve iaeiavty klhe {vf cfy ofey ~ktphih~fep fp ~ktpkofep

    c/helatmkphae%

    ^kof ;4*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

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    Chegf`HeYh |avy pfy ve ~talfyyhaeefc av ve ptk|khccfvt kvpaeamf# jf |avy yvootf kvyyh `f |avy itft ve ~talhc

    Chegf`He% If yhpf tfyyfmdcf fe {vfc{vf yatpf Lkifdaag mkhy hc fyp ypthipfmfep lkhp ~avt cf tyfkvpkof

    `/kllkhtfy% ^ftyaeef hih ef |k ~ktpkoft cfy ~bapay `v eav|fkv e `f ck lkmhccf+ ^kt iaeptf# |avy ~av|fz x

    tfeiaeptft `fy ichfepy av `fy lavtehyyfvty ~apfephfcy% I/fyp kvyyh ve frifccfep fe`tahp ~avt iaeyach`ft

    |ay iaepkipy `/kllkhtfy ck mmf ~ckif% Yh |avy lkhpfy `fy kiph|hpy `f tyfkvpkof fp {vf |avy x lkhpfy

    `fy tfeiaeptfy heptfyykepfy# |avy ~av|fz he|hpft ify ofey |avy jahe`tf yvt Chegf`He% mae k|hy# ck

    mmf tocf y/hm~ayf hih {vf yvt Lkifdaag# ef yacchihpfz ~ky `htfipfmfep cfy ofey `f|feht |ay ichfepy%

    Kllhibfz-|avy ~cvpp iammf ve fr~ftp `key |aptf `amkhef fe ~vdchkep `v iaepfev `f {vkchp fp fe

    iaeyfhcckep cfy ofey% @f ifppf lkae# ifvr {vf |avy ~av|fz kh`ft |hfe`taep |fty |avy%

    Hc x k ~cvyhfvty kvptfy tyfkvr yaihkvr `aep jf ef ~fvr lkhtf mfephae `key ve ithp {vh yf |fvp yhm~cf fp

    iavtp iammf ifcvh-ih% C/hm~atpkep fyp# `/h`fephlhft {vfcy tyfkvr yaihkvr yaep ~ftphefep ~avt |aptf px~f

    `/feptf~thyf% ^kt frfm~cf# Pwhppft ~fvp ptf frifccfep ~avt iftpkhefy ~ftyaeekchpy av iftpkhefy

    iam~koehfy# mkhy ~fvp ptf hevphcf ~avt `/kvptfy%

    K|fi DJ M`hk# |avy ~av|fz eavy ckhyyft cf yahe `f itft |ay ~talhcy fp |ay ~kofy c/hepthfvt `fy

    `hlltfepy tyfkvr yaihkvr ~ftphefepy |aptf `amkhef% Eavy ~av|aey kvyyh |avy `aeeft ck latmkphae

    eifyykhtf ck ofyphae `f |ay iam~pfy av feiatf fe lkhtf ck ofyphae fllhikif eavy-mmfy otif eay

    latlkhpy icy fe mkhe%

    ^kof ;9*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

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    Iaeicvyhae

    Fe Tyvm

    Eavy k|aey `aei ~ktc `fy < pk~fy `v mktgfpheo fe choef ~avt cfy feptf~thyfy caikcfy% \ahih ve tyvm

    `f mfy iaeyfhcy%

    Cfy keevkhtfy fe choef: ibahyhyyfz-fe ve {vh fyp dhfe ~ayhphaee `key Oaaocf ~avt |aptf `amkhef fp

    |aptf tohae fp c/hepthfvt `v{vfc |avy ~av|fz ptf dhfe |hyhdcf% Jvofz kvyyh `f ck {vkchp `f ck ~kof

    `/feptf~thyf {vh |avy fyp lavtehf%

    Ck iktpf oaotk~bh{vf `f Oaaocf: Hc fyp ~thmat`hkc `/a~phmhyft |aptf heyith~phae `key Oaaocf ^ckify

    klhe `/ptf fe ppf `f chypf ~avt |ay ~ta`vhpy av yft|hify `key |aptf tohae%

    Cfy |h`ay: Fe {vfc{vfy yfiae`fy# |avy |avy `mkt{vfz `f ck iam~phphae% Cfy ofey yaep

    mkjathpkhtfmfep |hyvfcy fp khmfep |hyhaeeft `fy |h`ay% @f ~cvy# ify |h`ay `f|hfeefep `v iaepfev

    hm~atpkep ~ktpavp a |avy k|fz vef ~tyfeif fe choef%

    \aptf yhpf wfd: Ef yaxfz ~ky frptk|kokep# mkhy yaxfz fllhikify% \aptf yhpf yftk mhfvr he`fr `key cfy

    mapfvty `f tfibftibf# hc kmeftk cfy |hyhpfvty ~kyyft c/kiphae fp hc |avy iapftk mahey ibft%

    Keeaeift yvt Oaaocf: \avy ~av|fz ~tfe`tf ve tkiiavtih fp `amheft |aptf iam~phphae tk~h`fmfep

    k|fi vef daeef ikm~koef Oaaocf K`wat`y% \avy ef ~kxfz {vf ~avt cfy tyvcpkpy# caty{vf cfy ofey

    ich{vfep yvt |aptf keeaeif%

    Cfy Tyfkvr Yaihkvr: Vphchyfz ck ~vhyykeif fp ck ~atpf `fy tyfkvr yaihkvr iammf Lkifdaag fp

    Chegf`He ~avt |avy lkhtf |aht fp |avy lkhtf iaeekptf% @f|fefz ve fr~ftp fp vef tltfeif `key |aptf

    `amkhef fp lkhpfy ~ktphih~ft cfy ofey% @f ifppf lkae# |avy kvtfz `f daey tyvcpkpy fp |avy lftfz kiitaptf

    |aptf ichfepcf%

    ^kof ;0*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

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    Ck ^taibkhef pk~f:

    Yh |avy k|fz `fy {vfyphaey# {vf |avy |avcfz `f ~cvy km~cfy tfeyfhoefmfepy av {vf |avy k|fz dfyahe

    `/kh`f kv eh|fkv `f |aptf mktgfpheo yvt hepftefp# e/byhpfz ~ky mf iaepkipft% Jf mf `~ckif ~avt `fy

    iaeyvcpkphaey otkpvhpfy `key ck otke`f tohae `f Maeptkc%

    \ahih mfy iaat`aeefy iam~cpfy:

    Kepahef Daehikczh# Yptkpof _fd ibfz DJ M`hk

    6;0-2>4->844

    kepahefdaehikczhNomkhc%iam

    bpp~:!!www%mktgfpheohepftefpcaikc%iam!

    bpp~:!!www%djmf`hk%ik!

    bpp~:!!www%tfyfkv0;;%ik!

    Jf |avy he|hpf kvyyh iat`hkcfmfep kyyhypft vef `f eay iaeltfeify {vf eavy atokehyaey pavy cfy

    mftitf`hy `f ;?b ;8b eay dvtfkvr kv ;0># tvf Khm-\hifep \kv`tfvhc-@athae%

    \avy kvtfz c/aiikyhae `/fe k~~tfe`tf ~cvy yvt cfy `hlltfepfy lkifppfy `v mktgfpheo fe choef `f ck

    davibf `f eay fr~ftpy fp iaeltfeihfty% \avy ~avttfz kvyyh ~ayft pavpfy |ay {vfyphaey fp tfeiaeptft

    eaptf {vh~f% @f ~cvy# `fy dtfv|kofy fp `fy davibfy yaep |aptf `hy~ayhphae fp cf pavp fyp ykey ltkhy%

    Cfy ~ckify yaep chmhpfy kcaty iaepkipfz-mah ~avt tyft|ft ck |ptf%

    E/byhpfz ~ky pcibktoft fp ~ktpkoft if `aivmfep

    Yh if e/fyp ~ky `j lkhp# |avy ~av|fz pcibktoft if `aivmfep% Jf |avy feiavtkof kvyyh ck ~ktpkoft

    pavpf ~ftyaeef ~av|kep k|aht ve heptp ~avt cf mktgpheo `/vef feptf~thyf caikcf yvt hepftefp% \ahih cfy

    chfey:

    bpp~:!!www%mktgfpheohepftefpcaikc%iam!MktgfpheoHepftefpYkeyIkyyfPfpf%~`l

    "chfe `htfip |fty cf `aivmfep# ich{vft yvt cf davpae `f `tahpf fp ycfiphaeefz fetfohyptft yavy ~avt cf

    pcibktoft(

    bpp~:!!www%mktgfpheohepftefpcaikc%iam!MktgfpheoHepftefpYkeyIkyyfPfpf

    "chfe |fty mae yhpf wfd a ae ~fvp kvyyh pcibktoft cf `aivmfep(

    \avy ~av|fz pavp yhm~cfmfep fe|axft ify chfey ~kt iavtthfc |ay iaepkipy av feiatf jahe`tf cf lhibhft

    fe pkep {vf lhibhft jahep%

    ^kof ;6*E/byhpfz ~ky ~ktpkoft if fdaag k|fi pavpf ~ftyaeef ~av|kep ptf heptfyyf

    mailto:[email protected]://www.marketinginternetlocal.com/http://www.bjmedia.ca/http://www.reseau411.ca/http://www.marketinginternetlocal.com/MarketingInternetSansCasseTete.pdfhttp://www.marketinginternetlocal.com/MarketingInternetSansCasseTetemailto:[email protected]://www.marketinginternetlocal.com/http://www.bjmedia.ca/http://www.reseau411.ca/http://www.marketinginternetlocal.com/MarketingInternetSansCasseTete.pdfhttp://www.marketinginternetlocal.com/MarketingInternetSansCasseTete
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    J/fy~tf {vf if iavtp ch|tf |avy kvtk `aee vef mfhccfvtf iam~tbfeyhae `fy `hlltfepfy pfibeh{vfy `v

    mktgfpheo fe choef {vh fyp ve `amkhef {vh ~fvp ~ktkptf iam~cfrf% J/fy~tf bvmdcfmfep ptf fe mfyvtf

    `f |avy |feht fe kh`f `key cf lvpvt% Mftih `f |aptf kppfephae%

    \avy k|fz tfmkt{v vef lkvpf `/atpbaotk~bf pavpf kvptf fttfvt `key if `aivmfep1 Lkhpfy-mah fe ~ktp

    ~kt iavtthfc: kepahefdaehikczhNomkhc%iam

    ^kof ;