transform your city through innovation - Bloomberg Philanthropies
Lds Philanthropies Presentation
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Transcript of Lds Philanthropies Presentation
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Social networking for fundraising
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What is social media?
• The Art of Listening, Learning, and Sharing
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Nelda Sanker - Offline
Public Relations for a nonprofit org
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Nelda Sanker Online
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• Most visited social networking site
• Over 200 million active users– Fastest demographic: users 35 and older
• Daily– Over 100 million– More than 4 million become fans of pages – Over 3.5 billion minutes spent
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• Protect Marriage– 229,191 members– $2,925 raised– Began in 2007
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Causes
• Project Agape - May 2007
• 501(c)(3)s
• $2.5 million for 20,000 charities in 1st year (average $125/charity)
• Network for Good
• 26.2 million total installs
• 262,000 daily active users
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Facebook Social Cause Marketing 101
• Join venues where you might already be mentioned
• Community growth first, fundraising second
• Leverage your network of friends
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What’s the ROI?
• What is your goal?• Participation &
Engagement• Reputation• Name Recognition• Retention• Fundraising
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We have a Cause Page, now what?
• Beth Kanter – social media guru - when I talk about my cause, I make it very personal (@kanter)
Kanter’s three point strategy• Stories of people who being helped• Stories of people committed to helping• Stories of what you learned about the
process on your blog, twitter, and facebook - as it is unfolding
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Kanter’s Three R’s in Network Weaving
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Relationship Building
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Rewards
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Reciprocity
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You are LDSP’s technology steward
• People follow YOU, not LDSP
• @neldita vs. @ mentors
• Power shift
• People want to know about what you are interested in, not what your org does. Once they know what you do, then they will follow your org
• Make sure you set privacy!
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