Ldn Abaca Based Handicraft

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MARKET ANALYSIS

MARKET FOR SINAMAY MARKET FOR BAGS/ FASHION

ACCESSORIES

PRODUCTS Sinamay Rolls Handbags, Pasalubong Bags/

specialty bags, Leis, Hats,etc.

PRICE LEVEL Average Priced Level Average Priced Fashion

MARKET WIDTH Domestic Domestic

END CONSUMER Mid to high income

buyers and Tourists

Mid to high income buyers and

Tourists

MARKET SIZE 75% 10%

DEMAND TRENDS + +

MARKET GROWTH Good, requires improved

productivity

Good requires product

development

MARKETS

Province of Lanao del Norte

ABACA-BASED HANDICRAF



MARKET FOR

HOUSEWARES & HOME

DECORS

PROCESSES ACTIVITIES VALUE-ADDED OPERATORS

Table Runners, Placemats CONSUMPTION Retailing,

Product Display

Php 2,400.00 for 6

bags (large size)

(VA=Php 1,950.00)

Handicraft

Makers, Display

Centers

Average Priced PRODUCT

MAKING

Designing,

Weaving

Php 450.00 for 6

meters of sinamay

Pabahandi

Weavers

Association,

Handicrafts

Makers (6)

Domestic WEAVING Handloom

Setting up,

Dyeing,

Bleaching

VA-Php 250.00 Pabahandi

Weavers

Association

Mid to high income

buyers and Tourists

KAYUKAY

MAKING

Weighing,

Knotting,

Combing

Php 200.00 for

3/4 kg of Kayukay

(VA = Php 145.00)

Individual skilled/

trained workers

15% INPUTS Abaca Fiber Php 55.00 for 1 kg

of Fiber

Farmers, Traders

+

Good requires product

development



VISION: Globally-

competitive producers of

Abaca Products

MISSION: Production:

Increased Productivity

especially for high

quality products;

Developed capabilities

for globally-competitiveabaca products

ENABLERS STRENGTHS/

OPPORTUNITIES

WEAKNESSES /

THREATS

DTI > Abaca is a world market

leader; ready market (local --

mendoza)

> Domestic and

international

competitors

Mixed (Male-

Female)

DTI Lack of capital

Female

Dominated

DTI, DOST > Committed weavers;

available men willing to be

trained (weaving)

> Low productivity of

weavers; few weavers

Mixed (Male-

Female)

LGU > Environment-friendly

waste

> 25% fiber waste

Male

Dominated

FIDA, LBP, CAGO (City

Agricultures Office)

> Convergence of

governmental assistance;

Availability of RM; Shorter

gestation period; favorablecilmatic conditions suitable

to Abaca

> Competition from

synthetic fibers

(Cheaper); low quality

fiber



Strengthened coordination

and cooperation of the

agencies, financial

institutions and key players;

strengthened capabilities of

weavers in managingbusiness affairs and

activities

Goal: Increased

competitiveness of the

women weavers

Purpose: Increased

productivity of women

weavers from 3 meters/

day to 6 meters/ day

GENDER/ VALUE CHAIN

STRATEGY

ACTIVITIES INDICATORS RESPONSIBLE

> Enhance access to

financing (credit facilties)

> Financing Forum,

financial systems

counselling

Amount of Peso accessed;

# of enterprises with

financial systems in place

SBCORP/ DBP/ LBP

etc.; DTI/ BDS

> Gender strategy:

empowered men and

women weavers thru more

capability building (train

men to become weavers)

> Skills upgrading

trainings, benchmarking

missions, technology

missions

> # of men trained; # of

women trained; best

practices adopted

DTI

> Market development for

Abaca by-products including

its waste can also be

realized for the

manufacturers full benefits

from the Industry.

> Market intelligence;

product development

> New markets accessed;

# of new products

developed

DTI, PABAHANDI, DOST

> Producing quality fibers

can also be done trhough

improved technology and

production capabilities of farmers

> Coordinate with FIDA FIDA, CAGO/ DA

PLAN OF ACTION



TIME FRAME INTERFACE WITH DTI

PROGRAMS/ PROJECTS

3rd Quarter

2012

MSME Development

(Access to Finance)

1st Quarter

2012; 3rd

Quarter 2012

MSME Development

(Access to Market and

Productivity and

Efficiency)

2nd Quarter

2012; 2nd Q-

3rd Q 2012

MSME Development

(Access to Market and

Productivity and

Efficiency)

1st Quarter

2012

OTOP

Ldn Abaca Based Handicraft

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