LDM GROUP Investor Presentation
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Transcript of LDM GROUP Investor Presentation
8/10/2019 LDM GROUP Investor Presentation
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Market Research ToolsMarket Research Toolsand Techniquesand Techniques
LDM GROUP LDM GROUP
Franklin Templeton Asset Group Franklin Templeton Asset Group
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The Need for MarketThe Need for MarketResearchResearch
•• Investment analysts and portfolio managersInvestment analysts and portfolio managers
need market information at every stage inneed market information at every stage in
their decisiontheir decision--making effortsmaking efforts
•• Market information is required not only forMarket information is required not only for
rational acquisition decisions, but forrational acquisition decisions, but for
managing the existing investment portfoliomanaging the existing investment portfolio
•• Market research is also need to facilitateMarket research is also need to facilitate
operating management decisionsoperating management decisions
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How Much MarketHow Much MarketResearch?Research?
•• Justified by market stability andJustified by market stability anddegree of investmentdegree of investment
complexitycomplexity
•• Maximum net benefit fromMaximum net benefit fromresearch occurs when pursuedresearch occurs when pursued
to point where marginalto point where marginal
benefits equal marginal costbenefits equal marginal cost
•• Decision makers must identifyDecision makers must identify
point of maximum benefitpoint of maximum benefit
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Figure 4.1Figure 4.1
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A Design for Market A Design for MarketResearchResearch
•• Formulate nature of problemFormulate nature of problem
•• Proceed from general toProceed from general to
specificspecific
•• Four quadrant forecastingFour quadrant forecasting
matrix matrix
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Figure 4.2Figure 4.2
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Preparing the ResearchPreparing the ResearchReportReport
•• Summarizes proceduresSummarizes proceduresemployed and describesemployed and describesconclusions reachedconclusions reached
•• Everything in research reportEverything in research reportshould be explained in terms ofshould be explained in terms ofits bearing on the conclusionits bearing on the conclusion
•• Report format is determined byReport format is determined bynature of research problemnature of research problemand needs of user and needs of user
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Data SourcesData Sources
•• Primary dataPrimary data
•• Secondary dataSecondary data
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Primary dataPrimary data
•• Statistics gathered byStatistics gathered by
researcher precisely forresearcher precisely for
problem at handproblem at hand
•• Can be gathered byCan be gathered by
communication or bycommunication or by
observationobservation
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Secondary dataSecondary data
•• Less costly and timeLess costly and time
consuming to generateconsuming to generate
•• Never precisely in desired formNever precisely in desired form
•• Available from agencies Available from agencies
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Descriptive ResearchDescriptive Research
•• ExamplesExamples
– – Describing profile of typicalDescribing profile of typical
tenantstenants
– – Estimating proportion of peopleEstimating proportion of peoplein a specific population whoin a specific population who
behave in a particular manner behave in a particular manner
•• Describes aspect of problemDescribes aspect of problem
•• Requires planning and catalogRequires planning and catalog
systemsystem
•• CrossCross--sectional sectional oror time seriestime series
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Statistical ResearchStatistical Research
•• Permit reliable generalizationsPermit reliable generalizations
to be drawn after examinationto be drawn after examination
of a limited portion of the totalof a limited portion of the total
pool of informationpool of information
•• Descriptive statisticsDescriptive statistics
•• Inferential statisticsInferential statistics
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Geographic InformationGeographic InformationSystemsSystems
•• (GIS) relate information to(GIS) relate information to
geographic location; series ofgeographic location; series of
map overlaysmap overlays
•• Computerized systemsComputerized systems