LDD2012 - Video in demand
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VIDEO in DEMAND How online video is democratising media Daniel Solomons Google
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Let's Do Digital 2012 - Daniel Solomons from Google presents 'Video In Demand'
Transcript of LDD2012 - Video in demand
VIDEO in DEMAND
How online video is democratising media
Daniel SolomonsGoogle
why video is important to us as people
how online video is changing what we consume
how brands
can get involved
1 2 3
video is how we see the world
This is why for advertisers TV was magic. It allowed them to harness...
the power of sight, sound and motion
regardless of the screen
great content can come from anywhere
how brands can get involved
create content
2partner with content creators
…or commission your own content
promote with ads
video is how we see the world
great content can come from anywhere
brands can get involved1 2 3
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