Ldc Pres 20080909

web www.localdatacompany.com | call +44 (0) 20 3008 2371 | e-mail [email protected]


LDC provide in depth retail information to some of the biggest names on the web, encompassing over 300,000 locations across 650 town centres.

Retail Insight

With over 230,000 Hi-Res retail images, LDC offers the ultimate resource for putting a ‘face’ to the name of thousands of retail premises throughout the United Kingdom.

WELCOME TO LDC | What do we do?

Incorporating over seven years of historical data, LDC provide a unique insight into the UK streetscape, and includes reports and 3rd party datasets.

Data Licensing Digital Imagery

i i i


The Local Data Company (LDC) gathers rich data on retail businesses in over 650 town centres (*DCLG definition) (expanding to 1,000+) across the UK, covering 87%* of the population.

LDC operates a network of Field Researchers and Photographers across the UK, who physically walk the streets of each geography, updating the LDC database.

LDC collates data on shops, bars, restaurants, hotels, cinemas, theatres, launderettes - everything except offices and industrial units.

LDC updates its database at least once every 26 weeks using a network of regionally based Field Researchers, delivering unparalleled levels of accuracy and depth of data, including images of every business.

Using the latest data capture devices, including Wireless Devices and Digital Camera’s, linked to in-house databases, LDC provides a total solution for all street-based data collection requirements.

* As measured by aptech data systems – coverage defined as being the population that lives within 10 miles of a city covered by LDC.

ABOUT THE THE LOCAL DATA COMPANY


LDC’s unique data collection methodology has engineered a step-change in the accuracy, depth and refresh rates of retail data.

LDC updates its database at least once every 26 weeks using a network of regionally based Field Researchers, delivering unparalleled levels of accuracy and depth of data, including images of every business.

The industry standard, BT OSIS, fails due to several weaknesses:

WHY CHOOSE LDC?

BT is not a monopoly

Not restrictedto landlines

Premises are sublet

BT OSISNot foolproof

TO LETOSIS


As part of LDC’s increasing coverage and access to new markets, we have upgraded all our researcher devices to HTC Stellar handheld devices, with the following benefits:

Improved efficiency when managing data

Faster relay of data - arrives in the office in minutes

GPS enabled - enabling photos to be geo-tagged

More secure - data is stored/accessed remotely

Improved monitoring of data quality

Enables new products

WHY CHOOSE LDC?


LDC’s coverage extends to tens of thousands of streets across the UK. Coverage is constantly increasing and currently stands at 650+ town centres (DCLG definition), covering 87%* of the UK population.

Our coverage extends to tens of thousands of street across the UK.

LDC Field Researchers visit every business premises on a 26 week update cycle.

UK COVERAGE | Nationwide

87%UK population

coverage


BexleyheathBirkenheadBirminghamBlackburnBlackheathBlackpoolBognor RegisBoltonBorehamwoodBoscombeBotleyBournemouthBowBradfordBraeheadBrent StreetBrentfordBrightonBrighton-NorthBristolBrixtonBromleyBrondesbury ParkBurnt OakBurton Upon TrentBuryBury St Edmonds

Caledonian RoadCamberwellCambridgeCanary WharfCanterburyCardiffCardiff WestCaterhamCatfordCentral LondonChadwell HeathChapel AllertonCheamCheethamCheltenhamChertseyChesterChichesterChingfordChislehurstClaphamClapham JunctionCliftonCobhamColchesterCoventryCoulsdon

AberdeenActonAddlestoneAldershotArchwayAshfordAskew RoadAndoverAylesburyBailgateBaker ArmsBalhamBanburyBansteadBarkingBarkingsideBarnesBarnes High StBarnetBasingstokeBathBatterseaBattersea RiverBeckenhamBedminsterBelfastBethnal Green

CoventryCowbridge RoadCowleyCowley RoadCrayfordCricklewoodCrouch EndCroydonDagenhamDalstonDartfordDeptfordDerbyDoverDundeeEalingEastbourneEast DulwichEast FinchleyEast HamEast MoleseyEast SheenEastcoteEdgwareEdinburghElthamEnfield

England’s LaneEpsomErithEsherExeterFelthamFinchleyFinsbury ParkForest GateForest HillFrattonGants HillGlasgowGloucesterGolders GreenGreat YarmouthGreen LanesGreenfordGreenwichGuildfordHackneyHampsteadHanleyHarehillsHarlesdenHarrogateHarrow

Haverstock HillHayes TownHeadingleyHeadingtonHendon CentralHenley-on-ThamesHerefordHershamHighgateHolloway RoadHornchurchHounslowHuddersfieldIlfordIpswichJesmondKensal RiseKensal TownKentonKilburnKingsburyKingston-u-HullKingston-u-ThamesLeamington SpaLeedsLeicesterLeith

UK COVERAGE | 650/1,000 town centres


Newport (Gwent)Newport (IOW)NewquayNorbitonNorburyNorth CheamNorth FinchleyNorth HarrowNorth KensingtonNorth TottenhamNorthamptonNorthwoodNorwichNottinghamOld Town SwindonOldhamOrpingtonOvalOxfordPalmers GreenPeckhamPengePeterboroughPetts WoodPinnerPlymouthPoole

PortsmouthPrestonPurleyPutneyRawcliff, YorkRayners LaneRaynes ParkRamsgateReadingRichmond BridgeRichmond, LondonRickmansworthRochdaleRomfordRuislipRuislip ManorSalfordSalisburySands EndSeven KingsSheffieldShrewsburySidcupSouth GyleSouth HarrowSouth NorwoodSouth Shore, BPL

LewishamLeytonstoneLimehouseLincolnLiverpoolLondonLongsightLoughtonLower EdmontonLutonMacclesfieldMaida HillMaida ValeMaidenheadManchesterMiddlesbroughMile End RoadMill HillMilton KeynesMilton RoadMitchamMordenMuswell HillNew BarnetNew MaldenNewburyNewcastle-u-Tyne

South WoodfordSouthallSouthamptonSouthgateSouthseaSt. John’s WoodSt. MargaretsSt. AlbansSt. HelensStaffordStainesStamford HillStanley GardensStanmoreStockportStoke NewingtonStoke-on-TrentStratfordStratford-upon-AvonStreathamSudbury HillSummertownSunbury CrossSurbitonSuttonSwanseaSwindon

Swiss CottageSydenhamTauntonTeddingtonWalton-on-ThamesWalworthWandsworthWarringtonWatfordWealdstoneWellingWembleyWest BridgfordWest HampsteadWest NorwoodWest WickhamWeybridgeWeybridge SouthEast WhetstoneWiganWillesden GreenWimbledonWinchesterWinchmore HillWolverhamptonWood GreenWoolwichWorcesterWorcester Park

West HampsteadWest NorwoodWest WickhamWeybridgeWeybridge SouthEast WhetstoneWiganWillesden GreenWimbledonWinchesterWinchmore HillWolverhamptonWood GreenWoolwichWorcesterWorcester ParkYiewsleyYorkYiewsleyYork

UK COVERAGE | 650/1,000 town centres


(Full Building shown in this example)

230,000+ RETAIL PHOTO’S AVAILABLE

WHAT MAKES LDC SPECIAL?


Business: ClassificationBusiness: URLBusiness: DescriptionBusiness: FeaturesBusiness: PhotoBusiness: X&Y

The Local Data Company currently contains 300,000 business records. Each record contains the following data fields:

Business: URNBusiness: NameAddress: UnitAddress: BuildingAddress: Street NumberAddress: Street NameAddress: CityAddress: PostcodeBusiness: Telephone No.

LDC datasets can be divided into 10 main classification, which are then broken down into a further 450+ sub-classifications.

WHAT MAKES LDC SPECIAL? | Data fields


Every record is updated every 26 weeks using a small army of field researchers who physically walk each street.

The data is entered into a wireless handheld device and a HI-RES digital photo is taken of each of the premises.

On receiving the data and images back in the office, a team of office researchers clean, check and enhance each record.

1 2 3

WHAT MAKES LDC SPECIAL? | The collection process


Images return to LDC in their RAW format at 3,008 x 2,000 pixels. Due to the ultrawide lens used, significant work must be carried out to produce the required image.

Using photoshop, a team of image processors individually manipulate and enhance each photo to achieve the desired quality expected by our clients.

1 2

BEFORE AFTER

WHAT MAKES LDC SPECIAL? | Image enhancement


Enhanced mapsBenefits users - showing an exterior photograph of the premises.

Visual dataEnables the user to make an informed decision before arrival.

Barbarella428 Fulham RoadLondon, SW5 1DU020 738 9434

www.barbarellarestaurant.co.uk

Price for 2: £45

Barbarella is a reasonably priced Italian restaurant serving good food, and has the advantage of being open until 3am. Private parties of up to 160 people can be catered for and a party menu is available upon request.

LDC DATA IN ACTION | Google maps


LDC DATA IN ACTION

m-spatial provide Orange with c. 1.8million business records - a service called “Local Search & Discovery Engine” (LSDE) - enabling Orange customers to conduct local searches.

LDC’s data is aggregated into this content - representing less than 8% of the total data served.In its first month, LDC data was served in more than 63% of all searches.

In its third month, LDC data was served in more than 75% of all searches.

Access to in-depth rich local content is important in order to provide a high quality user experience for mobile local search. The way The Local Data Company collate business data allows m-spatial to develop and integrate search criteria and features which work for a much wider range of business types than was previously possible using other more vertically focused datasets.

Andy Walker, CEO, m-spatial


SOME OF OUR CLIENTS


A TYPICAL BUSINESS PAGE

LDC data provides a rich user experience, enhancing a basic ‘line listing’ thereby enabling a visitor to the location to make an informed decision before leaving home.

With people’s time at a premium, we provide accurate, up-to-date information for users, across multiple platforms and sectors.

Business Name

Group Name

Address

Telephone

Website

Classification

AKA’s

Description

Features

Nearest Station

Price (for 2)

Image


We provide a wide range of products available for desktop license, the web and mobile environments and 3rd party solutions.

National City GuideThe premier city guide to going out and getting around. Records: 225,000.

Individual City GuideChoose from over 400 town centres across the UK. Records: 225,000.

Entertainment GuideAn assortment of venues from specially picked categories. Records: 50,000.

Restaurant GuideThe source for eating out in the UK’s restaurant scene. Records: 12,123.

Pub & Bar GuideA comprehensive guide to drinking throughout the UK. Records: 12,401.

PRODUCTS & SERVICES | Datasets

Train StationsA national database of all UK mainline train stations. Records: 2,800

HospitalsA national database of all UK hospitals.Records: 1,750

SchoolsA national database of every education estab. in the UK. Records: 75,000

Multiples DatabaseA national database of the top 1,500 retailers across the UK. Records: 100,000+

Car ParksA national database of publicly accessible car parks. Records: 12,500

Commercial Building ImageryA database of 10,000 Hi-Res commercial property images. Records: 10,000

Market InsightAn up-to-date list of retail locations by sector. Records: CALL

Online Image LibrarySoon to be available online via an ecommerce facility. Records: 200,000+

Points-of-Interest (POI’s)A national geocoded points-of-interest database.Records: 120,000.

Shopping CentresAn in depth list of all UK shopping centres. Records: CALL

Q2 09

Q2-09

3rd Party

3rd Party


CUSTOMER TESTIMONIALS

I looked at a lot of listings providers when setting up Tipped, but chose LDC because of the richness of their information. They’ve also turned out to be a great company to work with.

“”

At the Evening Standard we chose to work with the LDC because of the quality of their data, the depth and breadth of the range and also because it is updated frequently.

“The Local Data Company's information is a great addition to the data we hold on VisitLondon.com. Integration was simple and the communication between us made the whole process hassle free. The information provided by the Local Data Company improves our site as it is comprehensive, detailed and most importantly accurate.

“

After researching the UK data market, the quality, depth and breadth of Local Data Company’s data really stood out. LDC are the perfect partner for welovelocal providing superb data and accurate updates for across theUK backed up with expert support.

“LDC has proved an invaluable resource to round out our Going Out listings. They were cooperative and the data was detail rich and very easy to integrate.

“"We have used LDC for over a year now. We have always found the data to be useful, easy to use and accurate "“”

” ”LDC’s data was easy to integrate, has proved hugely popular with users and has been a great traffic driver.

After searching the market for high quality, high street information which could be used for navigation purposes, we finally tested a sample from LDC and found it met our growing needs for highly accuracy information. Since then we, together with LDC have been working closely to build on this foundation for the future.

“ ”LDC offer a depth of information about the key consumer facing businesses in the UK that is unrivaled and that only personal and regular visits to the actual premise can achieve.

“

Evening Standard

eMomentum

Touch Local

Coors Brewers

””

192.com ”

All In London

“

”Teleatlas

Tipped

Visitlondon.com

After much searching, LDC has the richest, most comprehensive data available. It's also a tight ship with great customer service.

“”Socialight


LDC has 10+ years experience of gathering retail data in the UK - and has unique resources, both human and technological.

LDC works with the biggest names on the web and in retail.

LDC enables clients to put a ‘face’ to a retail outlet by supplying full building photographic images.

LDC’s geographic coverage is constantly expanding and currently stands at 300,000 retail outlets serving 87% of the UK population.

Town centre coverage currently stands at 650 towns, expanding to 1,000 over the coming months.

LDC is updated on a 26 week cycle to maintain freshness.

IN SUMMARY


NEXT STEPS

LDC to make follow up call within one week to discuss proposal.

1 3 4

LDC to e-mail a data sample for a city or postcode for evaluation.

Client to review data sample.

Data sample Review Follow up

LDC to e-mail a proposal outlining data license and terms.

Proposal

2

Ldc Pres 20080909

Business

Transcript of Ldc Pres 20080909