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Video for Business

+Why

n  Video is the single most powerful medium to get your message across n  Visual

n  Audio

n  Action

n  Story

n  Variety

n  YouTube is the 2nd largest search engine in the world

n  Video works everywhere

+YouTube

n  More than 1 billion unique users visit YouTube each month

n  Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth

n  100 hours of video are uploaded to YouTube every minute

n  80% of YouTube traffic comes from outside the US

n  YouTube is localized in 61 countries and across 61 languages

n  According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable television network

n  Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

+A Little Exercise

n  When most people think about using video, they think of using it in two basic places:

n  Their website

n  YouTube

n  What are some other uses for video content?

+Let’s Watch Videos

+YouTube SEO

n  Second biggest search engine in the world

n  Have a link to your website in every description on every video you post

n  Important things for search n  YouTube can’t tell what is in your video unless you tell it n  Descriptive titles n  Long descriptions to your videos

n  Audio transcriptions n  People can view subtitles of your videos in various languages n  Done automatically by YouTube, but can go in and manually correct

(and should on important videos) n  Also helpful in search

+YouTube Annotations

n  You can insert graphics in your YouTube video to have people click to: n  Subscribe to your YouTube channel

n  Go to your website

n  Go to other videos on YouTube

+Annotations

+Annotations, How-to

+YouTube Playlists and Interaction

n  Organize up your YouTube profile

n  Playlists of your videos

n  Playlists of other videos relevant to your business n  Companies you work with

n  Videos from your local or national tourism boards

n  Creative people in your area making great video

n  Reply to every comment – build a community n  Comment on other’s videos

+Playlists

+YouTube Analytics Data

n  Similar to the amount of information you can get from Facebook Insights or Google Analytics

n  How many people view your video

n  How long do they watch

n  Where are they watching from

+YouTube Analytics Data

+YouTube Analytics Data -- Video

+Other Video Content

n  Instagram Videos

n  Vine Videos

n  Facebook Video n  Can either upload to Facebook or

n  Link to a YouTube video, which will play inside Facebook

+Potential Video Content

n  Tour of your location

n  Highlights in your town

n  Interviewing your employees

n  Interviewing your customers

n  Highlights of companies you work with

+Editing Tools

n  iMovie and Windows Movie Maker

n  Final Cut Pro X

n  Adobe Premiere Pro

n  Sony Vegas