Lothian Centre for Inclusive Living

Website proposals

Contents

Background & feedbackAims & ObjectivesCurrent Usage (overview)Suggestions for website

Background

Valuable tool – providing information & raising our profile

BUT… Design limitations to website

e.g.) Grapevine Online, potentially useful but difficult to find on website and response rate low for enquiries

Technological changes – social media/online fundraising available

Consultation with staff & other stakeholders…

Some of your comments on the current website

‘The website should be not only a place to access info on our services (home page perhaps should be more specific about this) but also on developments in relation to Self Directed Support (SDS) in each of the Lothian local authorities. More information in general could be available. In addition to being an information point our website should get ready to become a selling point too!’

I think the home page could be less cluttered in appearance - research has shown if people don't like a home page then they will often not proceed any further.

Home page needs redesigning. Having news articles (which are

generally negative) as the first thing you see is not a good idea. Info to be downloaded needs to be systematically reviewed and kept up to date.

Current usage (overview)

Most popular webpage :

1.LCiL Homepage – 28% but ‘bounce’ rate of 44%

2.PA Vacancies – 14% with 59% advertising for a PA

In contrast…

On 21% of viewers went onto access Grapevine Online & only 11% click the registration button.

Other problems include: The layout of the website is unclear and tools such as Spotlight lack purpose at presentThere is too much information on one page for services such as TrainingThe fundraising tool is seldom usedThere are no links to past consultations/publications

Aims and Objectives

Priority – to update content and layout of website so that it :

Better reflects our current work and priorities Makes existing online services i.e. Grapevine

Online/Training more prominent on the site Incorporates social media tools such as Twitter Becomes easier and clearer to navigate Moves towards greater Web2.0 functionality*

Cont’d…

Following developments to the website it is

envisaged that there will be :

Increased website hitsMore up to date informationImproved accessibilityMore effective engagement with stakeholders via consultations, donations and other opportunities

Suggestions Improved Navigation from the

Homepage Standardised boxes throughout the

website and ‘calls to action’ Access Keys for screenreaders &

standard access keys Site Map option Reduced amount of text per webpage

Cont’d…

Graphics Information & News Online Library Improved interaction for disabled

people

Navigation

http://www.scvo.org.uk/

Boxes on the left

Boxes on the right

Main Tabs Top right hand links