LCDBM 2018 - landscapeonline.com · Double Show NRPA TLE ... $2,075 1,750 1,550 1,425 1,250 $1,445...

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LC DBM 2018 14771 Plaza Drive, Suite ‘A’, Tustin, California 92780 • PH: 714-979-5276 • FX: 714-979-3543 • www.LandscapeOnline.com Your One Stop Marketing Platform for the Landscape Contractor Nationwide!

Transcript of LCDBM 2018 - landscapeonline.com · Double Show NRPA TLE ... $2,075 1,750 1,550 1,425 1,250 $1,445...

Page 1: LCDBM 2018 - landscapeonline.com · Double Show NRPA TLE ... $2,075 1,750 1,550 1,425 1,250 $1,445 1,215 1,085 975 895 $1,100 925 ... Best Method for Artwork Submissions

LCDBM

201814771 Plaza Drive, Suite ‘A’, Tustin, California 92780 • PH: 714-979-5276 • FX: 714-979-3543 • www.LandscapeOnline.com

Your One Stop Marketing Platform for the Landscape Contractor

Nationwide!

Page 2: LCDBM 2018 - landscapeonline.com · Double Show NRPA TLE ... $2,075 1,750 1,550 1,425 1,250 $1,445 1,215 1,085 975 895 $1,100 925 ... Best Method for Artwork Submissions

2 2018 LCDBM Media Kit

Nationwide Circulation 40,000+

83.9% are Business Owners, Principals or Partners

At my company, I personally do the following work:

My company works on the following kinds of projects:

• Management• Estimating• Design• Bidding• Equipment Purchasing• Marketing• Installation/Ground Work• Equipment Operation• Pesticides Application

• Residential / Single-Family• Residential / Multi-Unit• Commercial Developments• HOAs• Business Parks• Sports Fields• Hotels or Resorts• Gov’t / Federal, State, Local• Parks

91.2%83.1%71.5%77.2%72.9%63.2%57.5%45.6%44.4%

80.95%53.17%47.11%38.89%34.71%24.79%23.14%22.31%21.49%

88.90% have been in the industry for more than 10 years!

• 0 - 10 . . . 10.32%• 11 - 15 . . . 8.73%• 16 - 20 . . . 15.08%• 21 - 30 . . . 26.99%• 30 Plus . . . 38.10%

My company employs ___ workers:

Equipping Landscape Professionals for Success!

Sole Owner, Partner/Principal

Superintendant or Manager

Affiliated Professionals

Employs 1-10

Employs 30 Plus

Employs 11 - 29

11.7% 4.4%

83.9%

17.46%25.40%

56.35%

Readers Make Decisions - And get their hands dirty as well . . .LCDBM

*Taken from LC/DBM’s 2017 Summer Survey. This banner lets you know that stats from this survey are being displayed

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4 2018 LCDBM Media Kit

My Company Has INSTALLED, MAINTAINED or APPLIED the Following Products:• Architectural Concrete Elements• Automatic Gates• Artificial Lumber• Concrete Coloring, Additives, Stains• Decorative Fountains• Drainage Equipment• Erosion Control Products• Fencing• Fire Elements• Garden Statuary• Gazebos• Herbicides• Insecticides• Irrigation Systems

32.2%15.0%31.9%32.4%42.1%64.3%58.9%46.0%56.6%39.6%32.9%55.6%45.9%69.9%

• Landscape Lighting• Manufactured Pergolas / Patio Covers• Outdoor Kitchen Elements• Patio Furniture• Paver Lights• Paving Materials• Pesticides• Segmental Retaining Walls• Synthetic Turf• Tree Support Systems• Turf Reinforcement Grids• Turf Seed• Water Feature Pumps, Pumping Systems• Water Harvesting Equipment

61.8%18.4%32.4%29.0%24.6%56.5%46.0%52.7%19.8%31.4%16.9%51.6%43.7%10.6%

My company OWNS at least one of the following items:• Backhoe• Backpack Leaf Blower• Chainsaw• Chippers• Dump Truck• Edger• Excavator• Hand Tools• Hydroseeder• Loader: Attachments• Loader: Compact• Loader: Mini

33.8%71.3%89.4%17.4%46.3%57.4%22.8%91.2%11.1%50.7%49.3%28.7%

• Mower: Ride-on• Mower: Walk-behind• Pickup Truck• Rototiller• Snow Blower• Sprayer/Spreader• Tractor• Trailers• Trencher• Tree Care Equipment• Trimmer• Utility Vehicle

59.9%69.6%81.6%53.7%30.0%61.0%43.4%56.2%35.3%23.9%64.0%31.6%

Products That Sell

’s goal is to Entertain and Educate the Readers and Connect them to the Advertiser. If you sell any of these products, make Your First Choice!LCDBM

LCDBM

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2018 LCDBM Media Kit 5

Total Monthly Readership . . . More than 120,000 every issue!

4,711 TOTAL

9,517 TOTAL

455 TOTAL

7,727 TOTAL

8,749 TOTAL

7,710 TOTAL

1,309 TOTAL

Demographics

Installation Print Landscape Installation 34,866 Retaining Wall Installation 29,957 Hardscape Installation 25,889 Irrigation Installation 25,830 Lighting Installation 22,909 Pond/Waterscape 18,494 Erosion Control 13,073 Tree Moving 7,971 Golf Course Installation 1,892

MaintenanceResidential Maintenance 29,852Pesticide Application 17,855 Commercial Maintenance 17,115Tree Care 15,605Chemical Application 14,111 Snow Removal 12,756

DesignEstimating 33,388 Landscape Design 31,567

Total Distribution

40,178

88.9% have worked in the Landscape industry more than

10 years!

SPECIALTIES . . .

Sole Owner, Partner/Principal:

83.9%Admin/Supervisor, Project Manager, Superintendent,

Foreman, Public Practitioner:

11.7%Academia/Educator/Student,

Vendor/Suppliers, Other:

4.4%

Demographic Profile

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12 2018 LCDBM Media Kit

January

Fences, Walls & GatesInstalling these structures is becoming one of the most common assignments for landscape contractors across the nation. This issue examines the process of selecting the best products, and building top-notch projects.

√ Fencing

Triple ShowIECA

FenceTechWorld of Concrete

February

Maintenance - Special Section: Smart irrigation

Since 78+% of LC/DBM readers cite landscape maintenance as one of their revenue sources, and landscape maintenance is a “Top Five” most requested article subject, here is a look at maintenance strategies and equipment.

√ Installation Equipment

March

hardscapesIn LC/DBM’s annual readership survey, designing, installing and maintaining hardscapes are the subjects most requested by readers. In this first of two hardscape themed issues, LC/DBM showcases exemplary hardscape projects, and the products that go into them.

√Dumping Trucks & Trailers

april

liGhtinGWith the growth of landscape lighting as an important revenue source, each year we feature some of the most impressive installations from around the country. √ Lighting

LightFair International

May

June

custoM residential/outdoor livinG57% of LC/DBM subscribers work on single-family residences. Shade structures, fire elements, hardscapes, kitchens and fireplaces are all a part of this fast growing segment of the industry.

√ OutdoorLiving

JulyirriGation - Special Section: Decorative Water FeatureS

Landscape Contractors are leading the way in the design and installation of water features, waterfalls, ponds, artificial streams and custom pool designs.

√Water

Elements &Irrigation

auGust

hardscapes ii With more than 70% of LC/DBM’s subscribers installing pavers; and 49% installing retaining walls, this issue takes a second look at hardscape products and the best projects in both commercial and residential markets across the country.

√ Paving Materials

TNLA

septeMber

Maintenance equipMentMowers, blowers and backpack sprayers are the most popular pieces of equipment owned by LC/DBM readers. An examination of the latest and greatest of these and other maintenance machines will help them with their buying decisions.

√ Maintenance Equipment

Double ShowNRPATLE

october

Gie / hardscape na shoW issue - installation equipMentThe industry’s attention this month is on the outdoor power equipment show so we highlight the newest, most innovative installation tools for landscape contractors. √

OPEN(Advertiser Showcase)

Double ShowHardscape NA

GIE+Expo

noveMber

liGhtinG ii - Special Section: Fire in the lanDScape

Especially in the winter months, landscape lighting is an important element in any project. With more than 59% of LC/DBM readers installing and designing landscape lighting, this significant industry segment deserves more illumination.

√ Fire Elements IA

deceMber

the yearbook / Forecast 2019Every December, LC/DBM looks back at the most influential people, the best projects, the most read features and the best new product introductions of the year. This is an indispensable issue and is perfect to kick off your 2019 promotional campaigns.

√ Site Amenities

Hardscape Column Product Focus

Annual Buyer’s Guide

Cover Theme Trade Shows

2018 EditorialCalendar

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14 2018 LCDBM Media Kit

2018 Marketplace & Display Rates

EFFECTIVE 1/1/18

Size 1X 6X 12X 18X 24X2-Page Spread

Full Page

Jr. Page

1/2 page

1/3 page

1/4 page

Size 1X 6X 12X Annual/NetQuad Card

Triple Card

Double Card

Single Card

$6,595 5,950 5,425 4,995 4,525

$3,795 3,195 2,850 2,570 2,350

$2,850 2,350 2,150 1,925 1,750

$2,075 1,750 1,550 1,425 1,250

$1,445 1,215 1,085 975 895

$1,100 925 825 750 695

$1,795 1,595 1,235 10,995

$1,345 1,185 895 8,495

$985 845 675 5,995

$550 495 395 3,495

Covers/PositionsAvailable on a first-come first-serve basis

InsertsMaterial must be approved by publisher. Call for quotes: 714-979-5276

Terms & ConditionsTerms: Net 30 days on approved credit. 1.5% per month late charge on any item over 60 days. In the event that collection proceedings are taken, advertiser and agency are responsible for all costs thereof. All orders non-cancelable after closing date. Covers are non-cancelable. Rates are determined by earned frequency. If there are fewer insertions than were contracted, rates will be adjusted to the earned frequency.

Issue & Closing DatesPublished 12 times a year. Each issue mails on or about the 10th of the issue month. Advertising closing date: the 1st of the month preceding publication date. Publisher will accept no cancellations after closing date and reserves the right to run previously run ad material if art deadline is not met.

Full-Color Marketplace Rates/Net

Full-Color Display Rates

Trim Size: 8-3/8 x 10-7/8 Size Wide Tall2-Page Spread (Live Matter 15 3/4 X 9 7/8) 17 11-1/8FP (Non-Bleed/Live Matter) 7-3/8 9-7/8FP Bleed (Live Matter 7 3/8 X 9 7/8) 8-5/8 11-1/8Jr. Page 4-3/4 7-1/21/2 Horizontal 7 3/8 4-3/41/2 Vertical 3-1/2 9-5/81/3 Vertical 2-1/4 9-5/81/3 Square 4-3/4 4-3/41/4 Vertical 3-1/2 4-3/4

MarketplaceSingle Card 3-1/2 1-3/4Double Card 3-1/2 3-3/4Triple Card 3-1/2 5-3/4Quad Card Horizontal 7-1/4 3-3/4Quad Card Vertical 3-1/2 7-7/8

Jr. Page 1/2 Vertical 1/2 Horizontal

1/4 Verticals Marketplace1/3 Pages

DoubleTriple

Quad Card

Single

Mechanical RequirementsPlease send all artwork as a flattened pdf file at 300 dpi.

Best Method for Artwork SubmissionsPlease email your ad artwork to Ryan Moore at [email protected].

Materials may also be sent via U.S. mail, U.P.S. or other carrier to: Landscape Communications, Inc. Attn: Ryan Moore, Ad Coordinator 14771 Plaza Drive, Suite “A” Tustin, CA 92780

For unusually large file sizes, you can utilize our FTP site:

1.) Using your FTP software, log on to ftp site by entering the following: Host: landscapeonline.com User ID: [email protected] Password: uploadads2.) In the incoming folder, drop your company named folder into the “Place Ads in this folder Only”.3.) For mac & pc send data as binary.

Ph: 714-979-5276 (ext. 125) • Fax: 714-434-3862

To avoid a $75 surcharge, please send your ad according to mechanical requirements.

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2018 LCDBM Media Kit 15

Single Banner

Integrated Media Rates

1x 6x 12x or moreCell $795 $595/per $495/per

Contact the LO Banner Team with any questions ...Phone: 714-979-5276 ext. 113 | Fax: 714-979-3543

Please send your banner ad as ... • a .jpg or if animated, send as a .gif.

The file should not exceed 50K and should be sent at 72 dpi.

To save time and shipping costs ... • you can email your banner ad or art materials

to [email protected].

If sending artwork via U.S. Mail, UPS, FedEx, etc ... • Landscape Communications, Inc.

Attn: Ad Coordinator 14771 Plaza Drive, Suite A Tustin, CA 92780

• For production questions call: 714-979-5276 ext 125

Digital Banner Ads: • LandscapeOnline:

Double 240 x 240 pixels Single 240 x 120 pixels

• LandscapeOnline Weekly:

Standard 500 x 350 pixels Standard

Double

Single

Banner AdsRUN OF SITE

News Items / Advertisements

Double Banner

Up to 5,000 AddressesWITH 12x MP$595.00

WITHOUT 12x MP $895.00

Additional Addresses Up to 25,000WITH 12x MP

$100/per 1000WITHOUT 12x MP $130/per 1000

Additional Addresses Over 25,000WITH 12x MP

$85/per 1000WITHOUT 12x MP $110/per 1000

(except Product Search pages • 80,000+ monthly impressions)

Size 1X 6X 12X Annual/Net Double Single

$1,125 995 845/month $7,995 $645 545 445/month $3,995

BESTVALUE

Basic Monthly Package$125/month autobilled to credit card

National Vendor Profiles*First month activation and start up fee $495

$995/yearStandard Yearly Package

($1,870 value)

(Includes 12 Online Product Profiles)

Grower & Wholesaler’s Package$295/year & one time fee of $200 for setup.

(Includes 12 Online Product Profiles)

Premium Yearly Package$1,495/year ($2,570 value)

(Includes 24 Online Product Profiles)

Additional Online Product Profiles1x = $55 4x = $175 10x = $375 Additional $35/each

Additional Online Product Profiles1x = $125 6x = $595

Choose From 65,000+ Emails

(Includes 12 Online Product Profiles)

625,000 Page Views/Year

38,200+ Qualified Subscribers

PRODUCT SEARCH DIRECTORY Choose from 19 Major Categories

Double

Single

With 12x MP Without 12x MP With 12x MP Without 12x MP $1,795 $2,295 $935 $1,195 With 12x MP Without 12x MP With 12x MP Without 12x MP $935 $1,195 $495 $645

Size 12 Months 6 Months