LBTM Presentation
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Transcript of LBTM Presentation
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Proftable hyperlocal.
Possible?
Tom Kihl
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The blogger’s dilemma
SUCCESS INCRESIN! RES"URCES ? RE#ENUES ?
$ %
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• S&'day
s&ppleme't rathertha' (ro't page
•
Positi)e c<&ral(oc&s
• Social media
(rie'dly
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• *&e't +o'do'postcode
• E,plosio' o( small
b&si'ess
•Ne- se'se o('eighbo&rhood
•
o)e to mobile
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• Perils o( ad)ertisi'g
d)ertisi'g dilemma
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Pri't editio'
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NET/"RK
biggera&die'ce
b&t0re)e'&es
still small
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NET/"RK
Is there a'y
)al&ei' a highlytargeted
a&die'ce?
biggera&die'ce
b&t0re)e'&es
still small
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1ES0
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T-o types o(
hit
+ocalse'satio'
#iral
smash
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C"NTENT
TEC2U!C
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2yperlocal Tool3it"&r 'et-or3 as a plat(orm (or comm&'ity
4o&r'alism
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Sol)e set&p 5 r&''i'giss&es
/ordpress 5 hosti'g Pl&gi's 5 desig' d)ertisi'g plat(orm
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ea'i'g(&l re)e'&epote'tial
Ca&tio&s &se o(programmatic ggregate7share top
co'te't
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Tha'3s.83ihlmedia
I'terested?tom83e'tishto-'er.co.&3