LazyBytes Exhibition Opening New York City Public Talk

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LazyBytes Nicolas Henchoz <[email protected] > David Carroll <[email protected] > Public Talk for Exhibition Opening, Oct 24, 2013 Orientation Room, Sheila C. Johnson Design Center PARSONS THE NEW SCHOOL FOR DESIGN

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The slides for the presentation by Nicolas Henchoz, director of EPFL+ECAL and David Carroll, director of MFA Design and Technology at Parsons The New School for Design, LazyBytes is an exhibition of TV remote control concepts developed across workshops at EPFL+ECAL, the RCA, ENSCI-Les Ateliers, and PARSONS. The talk summarized the project objectives and outcomes with special attention paid to the concepts submitted from PARSONS. Rethinking the television remote? The topic is a surprising one. Why focus on an object that has so little value in the home? What interest does it generate, beyond changing channels and controlling some functions? Paradoxically, the very act of posing these questions legitimates the topic. In brief: why would a chair, a vase, or a plate become an object loaded with value, emotion, and cultural history, while the remote control, situated at the heart of domestic activity in the living room, is generally devoid of meaning? Now that television is digital, this observation deserves even more investigation. The remote control is at the heart of our relationship to the world of digital media. The Lazy Bytes project and resulting conference are part of a research theme at the global EPFL + ECAL Lab that aims precisely to renew our relationship with digital technology. This relationship is subject to performance and competition: increasing the number of functions while reducing the cost. But this performance race, embodied by the almost infinite number of controls, excludes a large proportion of users, such as the elderly and those indifferent to mastering the technology. The television remote is also an icon of our physical relationship to the digital world; it accompanies us in our real world to enable us to act in the digital world. However, as an object, it has acquired neither status nor value. Lazy Bytes does not seek to replace the latest generation of the most sophisticated remote controls, but rather to offer an alternative – a new experience which renews our cultural relationship to the digital realm. Four top design schools responded to this challenge: ENSCI-Les Ateliers in Paris, the Royal College of Art (RCA) in London, Parsons The New School for Design in New York, and the ECAL/University of Art and Design Lausanne, a founding partner of the Laboratory. The Kudelski Group, a global leader in direct access television, has applied its skill and expertise to significantly increase the relevance of the work. Under the leadership of Thierry Dagaeff, designers confronted the reality on the ground with unbridled creativity. Finally, in response to the need to improve digital access, the Leenaards Foundation and the Loterie Romande provided crucial support to this project of extensive benefit to society at large.

Transcript of LazyBytes Exhibition Opening New York City Public Talk

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LazyBytesNicolas Henchoz <[email protected]>David Carroll <[email protected]>

Public Talk for Exhibition Opening, Oct 24, 2013Orientation Room, Sheila C. Johnson Design CenterPARSONS THE NEW SCHOOL FOR DESIGN

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New Friendly Interfaces

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Starting point

•Digital interfaces are driven by performance and cost. The induced complexity and expression does not match our daily expectations.

•Most of the digital interfaces ignore the physical world.

•Elderly people keep a relation with the digital world centered more on the tools than on their impact.

•Sustainable gap between generations.

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Project 1: You, Me and Everyone We know

A screen based case study

A strong impact in our social structure

An inter generational issue

A potential answer to senior needs

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Research Strategy

Initial research by EPFL+ECAL Lab

Helen Hamlyn Center (Peter Ziegler)

• Field Research / 41 Interviews

• Co-creation Workshops

• RCA Visual communication workshop

• 3 New Social Network Scenarios

Complementary Scenarios by EPFL+ECAL Lab Team

Demonstrators & tests

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Principes

3 barrières essetielles

•Capacité

•Confiance

•Conviction

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Output

Better understanding of our relation to digital interfaces

Role of design in new inclusive interfaces

Propositions and tests

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The Newspaper / Peter Ziegler, Helen Hamlyn Center

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The Adress bookPeter Ziegler, Helen Hamlyn Center

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Project 2: Lazy Bytes

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Cultural and social issues

A physical device in our daily relation to the digital world

In the middle of the living room

Since 1951: a pack of functions on a plastic block, not a valuable object

A new industrial and commercial context

Companion apps take care of the complex functionalities

Battle for the living room

Invisible services need to be tangible

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Design strategy

Get out of the box

Focus on induced stress

Open, but not naive exploration

Diversity of approach and views

RCAECALENSCI-Les AteliersParsons, The New School

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Bibliographical study

Dr Lorenzo Poglia, Nicolas Henchoz

Design Schools – Remote Control

ECAL Rémy Jacquet, Elric Petit, Laetitia Florin

ENSCI Laurent Massaloux, Jacques-François Marchandise

RCA Martin Postler, Ian Fergusson, Tord Boontje

Parsons David Carroll, Zach Liberman, Amit Pitaru

Research Institutes - Social Network

EPFL+ECAL Lab Cem Sever, Thibault Brevet

HHC Peter Ziegler, Rama Gheerawo

International Expert Panel

Durell Bishop, Laetitia Wolff, et al.

Prototyping: EPFL+ECAL Lab

Engineers Gavrilo Bozovic, Olivier Nguyen, Jean-Baptiste Junker

Designers Gergory Syrvet, Susanne Schneider, Anne-Cécile Rappa

User Testing

Interaction Associates, Pascal Magnenat

EPFL+ECAL Lab, Susanne Schneider

Industrial Advisor

Kudelski Group Thierry Dagaeff

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Room for improvement !

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Results

63 Projects

5 Functional models

4 Registered models, 5 patents

User Testing

New principles for digital interfaces design

World Tour: London, NYC, San Francisco, Paris, Lausanne

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User Testing – Large choice

•No participant want to keep their own remote control

•¾ of participants would take the new remote control

•¼ want to have more detailed information first

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Specific study

Multi-sense

•Relation to the object

•Personalization

•Strong cultural references / material

•Feeling of reliability

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«Touch, Speak, Walk»David Bellisario – RCA

Personal relation

Multiple senses combination

Simplicity

Perception of reliability

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High Potential«Galeo»Raphaël Dutoit - ECAL

Tactile feeling

Shape and cultural references

Gesture and simplicity

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Some Global Results

•There is a strong need to reconnect the digital and physical world.

•Many wrong ideas about our relation to the digital world. We need to understand better what is driving our perception.

•Digital tools are still conceived through a modernist (rational) approach. The revolution done in the 70’s for product design still need to happen in the digital world.

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TwistyMoteHilal KoyuncuLeif Percifield

Francisco Zamorano

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TwistyMoteHilal KoyuncuLeif Percifield

Francisco Zamorano

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SiftTVNicolas Cinquegrani

Tami EvninLiza Stark

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SiftTVNicolas Cinquegrani

Tami EvninLiza Stark

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Keiko

Freddie AndradeNoa Dolberg

Marisela Riveros

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Keiko

Freddie AndradeNoa Dolberg

Marisela Riveros

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MemoteOylum Basak Boran

Nidhi MalhotraHirumi Nanayakkara

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IP & Industrial Partnership: need for a new model

Shared IP seems good, but don’t work in practice

New model can increase

-The income for the school

-The budget for the project

-The impact for the students

-The impact for the partner through time to market issue

For academic partnerships, we try to improve the impact for a large number of students rather thansecuring the hypothetic benefit of one project.

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LazyBytesNicolas Henchoz <[email protected]>David Carroll <[email protected]>

Exhibition in NYC through October 31Next stop, San Francisco