Composition

is the placement or arrangement of visual elements or ingredients in a work of art, as distinct from the subject of a work. It can also be thought of as the organization of the elements of art according to the principles of art.

Rule of ThirdsA guideline which proposes dividing an art work with 2 evenly spaced horizontal lines and 2 vertical lines, creating nine sections. Where these lines intersect are

the most preferred focal point, because at these points the eye has the best perception on the main object in relation to the surrounding objects.

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Rule of OddsAn artwork is more appealing to the eye when

displaying an odd number of objects.

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Design Board Layout

• Have visual weight just below midpoint

• Add a footer• Frame images• Keep in mind that the

viewer’s eye will move from left to right

• Don’t make 2 things the same

• Stick to one font family• Use similar style images• Have a classmate look

at your project from time to time in order to get another viewer’s perspective

TRY A GRID SYSTEM

Decide on the orientation and the size of the sheet and have a grid system to you layout, this will aid the flow of the story that you are trying to tell through the presentation board

and will make it easier for the viewer to 'read' it.

EMPHASISEmphasis is what catches the eye and makes

the viewer stop and look at the image. Without emphasis, without getting the viewer to look at

the image, communication cannot occur.

How do we create emphasis?CONTRAST: An element in contrast with something else

is more easily seen and understood; something different attracts the eye.

- a curve in the midst of straight lines- a circle in a field of squares- one red dot on a background of grays and blacks- a light or dark area in the middle of its opposite- horizontal, vertical, diagonal

PLACEMENT: Implied lines all directed toward the same place can create a focal point there. Isolating an element from the others by its position in space will also create emphasis.

AN IMPORTANT THING TO REMEMBER…

If everything is emphasized

- all text is large and bold- all images are animated or flashing- everything is in bright colors

then nothing will stand out, nothing will beemphasized, nothing will grab the viewer’sattention.