Law Firms in the Social Age
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#ClioWeb Law Firms in the Social Age A Clio Webinar Joshua Lenon – Clio Mitch Jackson – Jackson & Wilson
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Transcript of Law Firms in the Social Age
#ClioWeb
Law Firms in the Social AgeA Clio Webinar
Joshua Lenon – ClioMitch Jackson – Jackson & Wilson
#ClioWeb
• Senior Partner, Jackson & Wilson• Contributor, Effective Introduction of
Evidence in California, 2nd Ed. – chapter on electronic and social media evidence
• @MitchJackson
Instructors
Joshua Lenon• Lawyer in Residence at Clio• Attorney Admitted in New York• @JoshuaLenon
Jon Mitchell “Mitch” Jackson
#ClioWeb
Agenda
• Why law firms should communicate on social media; – (10 minutes)
• Practices that lawyers should adopt with social media; – (15 minutes)
• Recommended tools and settings; and – (15 minutes)
• Ethical issues that lawyers in the social age. – (15 minutes)
• Questions – (5 minutes)
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WHY LAW FIRMS SHOULD COMMUNICATE ON SOCIAL MEDIA
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“The Committee will use the term “electronic social media” (“ESM”) to refer to internet-based electronic social networking sites that require an individual to affirmatively join and accept or reject connection with particular persons “
• ABA Formal Opinion 462 - Judge's Use of Electronic Social Networking Media, February 21, 2013
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“Lawyers, however, need to be conversant with, at a minimum, the basics of each social media network that a lawyer or his or her client may use. This is a serious challenge that lawyers need to appreciate and cannot take lightly. “
- NYSBA Social Media Guidelines
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Social Media Use
2005 2006 2008 2009 2010 2011 2012 2013 2014 2015
InternetUsers 10 16 34 50 60 65 67 73 74 76
AllAdults 7 11 25 38 46 50 55 62 62 65
0
10
20
30
40
50
60
70
80
Source:PewSocialMediaUpdate2015
#ClioWeb Source:PewSocialMediaUpdate2015
#ClioWeb
Facebook and other social media sites are now used in a third of divorce cases according to new research
Source:LakeLegal,January2015
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93% of law firms & 95% of lawyers surveyed
have a presence on LinkedIn.
Source:ABALegalTechnologySurvey2015
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74 percent of in-house counsel found law firm blogs valuable.
Source2015StateofDigital&ContentMarketingSurvey
#ClioWeb
You should use social media to remain competitive.
1. Lawyers are conversing with journalists (@mentions), serving as sources, and publicizing class action efforts.
2. Trial lawyers are connecting to and sharing the messaging of advocates, building credibility in the network.
3. Law firms are sponsoring unbranded accounts that post about class action topics and direct potential clients to the firm in a recursive strategy.
4. Lawyers simply track the posts of key influencers within specialized domains, using this as a barometer of breaking news and ongoing discussion.
Source:TrialLawyerMarketing–Broadcast,Search,&Social,Oct.2015
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PRACTICES THAT LAWYERS SHOULD ADOPT WITH SOCIAL MEDIA
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Social Media Practice Tips
1. Communicate where your audience congregates2. Don’t limit yourself to single platforms3. Consistency is key to long-term success4. Talk with people, not at them
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Find Your Audience
• 36% of adults use Messaging Apps like WhatsApp & Snapchat– 49% of adults 18-29 use these apps– 45% of college-educated adults
• 44% of online women use Pinterest, compared with 16% of online men.• 55% of online adults ages 18 to 29 use Instagram, as do 47%
of African Americans and 38% of Hispanics.
Source:PewMobileMessaging&SocialMedia,August19,2015
#ClioWeb
#ClioWeb
There CAN’T Be Only One
Multi-platform use is on the rise: 52% of online adults now use two or more social media sites.
Pick two social media services, one established and one new to try new audiences and messages.
Early adopters can reap great rewards in new social media services, but it must be done right.
Source:PewMobileMessaging&SocialMedia,August19,2015
#ClioWeb
Be Consistent
70%
59%
38%
27%
22%
21%
17%
21%
28%
30%
9%
23%
40%
44%
46%
Daily Weekly LessOften
Source:PewMobileMessaging&SocialMedia,August19,2015
#ClioWeb
Social Media is a Conversation, Not a Billboard
Source:Yes,thisisanactuallawyerbillboard
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Social Media is a Conversation, Not a Billboard
• Share information from others• Put forth information that you find valuable or
interesting• Show your personality, not just your professionalism
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RECOMMENDED TOOLS AND SETTINGS
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Recommended Tools for Lawyers & Social Media
1. Embrace Mobile2. Schedule Your Posts3. Catalog Your Social Media
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Social Media is Mobile Media
• 67% of adults are smartphone users, publishing and consuming media in new ways.
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Schedule Ahead
Use tools like Hootsuite & Buffer to schedule posts on a consistent basis.
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Catalog Your Social Interactions
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ETHICAL ISSUES THAT LAWYERS IN THE SOCIAL AGE
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Attorney Advertising
NYSBA GUIDELINE 2.A• Social media accounts used to advertise for pecuniary gain
must comply with advertising rules• Personal profiles are not subject to advertising rules• Hybrid accounts must comply with advertising rules
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States Rules
• Differentiate between Communications & Non-communications• Disclaimers for previous results• Record retention for communications versus
content• Contact information requirements
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Which is NOT subject to professional rules?
1. “Case finally over. Unanimous verdict! Celebrating tonight.”
2. “Won a million dollar verdict. Tell your friends and check out my website.”
3. “Won another personal injury case. Call me for a free consultation.”
4. "Another great victory in court today! My client is delighted. Who wants to be next?"
5. “Just published an article on wage and hour breaks. Let me know if you would like a copy.”
• FORMAL OPINION NO. 2012-186 • http://www.lawsitesblog.com/2013/01/california-rules-on-ethics-of-social-media-postings.html
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“Justpublishedanarticleon
wageandhourbreaks.Letme
knowifyouwouldlikeacopy.”
Not a Communication
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QUESTIONS?
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