Lauren Ramsay

1C

Personal Brand Plan

Lauren Ramsay 25 Years Old

BA. In Theatre and Drama

studies

Keen interest & involvement

in Toronto Cycling industry

Five + years experience in

sales

Passionate about Healthcare

Excellent Public Speaker

To be employed in a Public Relations position where I will communicate multiple key messages to multiple audiences through visual written and online medium by the time of graduation in November 2010.

Use existing skills to promote the success of the project and business as well as acquire new knowledge and skills

Bring vivacity, a hard work ethic and excellent public speaking skills to enrich a working environment.

Incorporate my passion for public speaking, cycling, communication, health care not for profit and sales.

Goal

To add value

Communicate online through blogs and tweets relevant to current events Increase contribution

by June 1, 2010. See Graph

Remain current enabling my contributions to be relevant and value rich

To be accessible

Establish my presence on many channels Three new by June 1

2010Maintain my presence

through responding, commenting and posting on these channels Minimum contribution

of twice a week.

To be authentic

Maintain and evolve my personal style of communicating. (Ongoing)

Participate in conversations relevant to me. (Ongoing)

Allow my online reputation to. evolve (Ongoing)

Objectives

Tweets Blog entries

Guest Blogs

Blog Comments

0

50

100

150

200

250

CurrentJune 1st 2010

Plan for presence

Strength – Task Oriented, High Attention to detail, Excellent public speaker, Creative, Forward innovative thinker, High level of organization skills, Active on Twitter, Facebook, my blog etc

Weakness – Limited ‘industry’ experience. Interest in multiple fields

Opportunities - Interest in multiple fields. Connection to multiple cycling retailers and venders in Toronto and Canada

Threats – Competition from grads from both the Humber PR program and other programs

S.W.O.T

Online

Develop myself as an informed individual on my areas of interest directed at industry

professionals as well as everyday people who want to know

Strategy

Connect to other PR industry professionals by commenting on their blogs and conversing with them on Facebook/Twitter

Maintain my online reputation via Twitter, Facebook, LinkedIn etc.

Create Personal Domain to stay connected Blog/Tweet/comment about important things happening

in these industries Increase gradually to 5 times daily

Attend PR and Industry events such as those organized by IABC, CPRS Third Tuesday, Mobile Monday and sproutup to grow my network in person

Become an IABC and CPRS member Keep on writing

Tactics

Key Messages

Critical PlanDate Task

February 27 Have Personal Brand Plan reviewed by Dave Fleet

March 2010 Join CPRS & IABCBegin attending at least one networking event in-person each month

April 1 Increase Tweets by60%1Increase Twitter followers to 300Follow 300 people on TwitterIncrease Blog Posts to 6 per month

April 15 Launch Professional Facebook page

April 20 Establish a relationship with at least two relevant Bloggers

April 30 Make five professional connections on LinkedInJoin a minimum of five discussion boards regarding Healthcare, Cycling, Charity Events etc

April 2010 Begin Exploring potential internship opportunities