Lauren Garcia-Marketing Sample Package

M A R K E T I N G

ARCHITECTURE ENGINEERING CONSTRUCTION

samplesproposalpresentationleave behindwriting

contact: [email protected] 707.342.9087 www.linkedin.com/in/laurengarcia22

W O R K S A M P L E PAC K AG E

Delivering superior marketing coordination services through action, collaboration, and a committment to quality 1

Coordinator History and General OverviewA good marketing coordinator keep things on track, prepares a potentially winning document and delivers it on time. A great marketing coordinator does all of those thing and becomes integral to the promotion of the company’s brand and services by delivering work that is driven by creativity, a passion and understanding for the product and services they are showcasing and a love of marketing. As a marketing professional with over 7 years’ experience and a strong graphic design background, I have used my wide array of skills and qualifications and passion for marketing to become just that−a great marketing coordinator who is valued for her hard work and dedication, attention to detail and creative flair.

RELEVANT EXPERIENCEMy most recent, relevant experience includes 3 years as a marketing coordinator for the NorCal Water Resources Group at HDR Engineering Inc., an international, multi-disciplinary A/E/C firm with 8500 employees. During my tenure, I participated in development training courses including: “Successful Pursuit Strategies” “Client Centered Presentations” and “Proposal Management”. This training not only familiarized me with HDR’s strategic processes and procedures but also provided valuable insight into what it takes to successfully and efficiently manage pursuits; namely message development, client analysis, and most importantly internal team collaboration.

DUTIES AND ASSIGNMENTSMy duties as a marketing coordinator were varied and often required skillful time management and organization. They included:

� Working with client managers and proposal champions to develop proposals, SOQs and interview presentations

� Providing support for pre-positioning and go/no go decision making

� Development of specialized graphics

� Maintenance of the CRM database, coordination of client lists and query generation and distribution

� Updating marketing information, including project sheets, resumes and project write ups

� Contributing to storyboarding and message development for strategic pursuits and interviews

� Coordination of tradeshow participation

A typical day as an HDR marketing coordinator might include proposal development, multiple meetings, specialized graphic creation, and various administrative tasks. With so many balls to juggle the ability to plan, prioritize and keep the lines of communication open was imperative. I often relied on my interpersonal and organizational skills to keep things on track. I can confidently say that I always did my best to not only answer the mail but to ultimately provide the client with comprehensive, compelling marketing materials.

WORKLOADThe HDR NorCal Water Resources marketing team responded to an average of 10 proposals per month. I would provide lead coordination for 2-3 on average, per month, depending on fee size and complexity. I was also the key coordinator for all interview efforts in the Walnut Creek office and worked closely with the interview team on story boarding, development of the presentation and rehearsals, often under tight time constraints. The RFPs I coordinated resulted in face-to-face interviews 90% of the time and the win rate was approximately 50%.

SPECIALIZED SKILLSI also possess advanced graphic design skills and have been utilizing them to create visually impactful, well regarded communication materials for over 15 years. I am highly proficient in the use of the full Adobe suite and MS PowerPoint. My interview presentations are always top notch and my proposal layouts recently earned the coveted HDR Pathfinder Award of Excellence for Creativity.

Thank you so much for the tireless effort, long hours, beautiful layouts, and attention to detail. You are truly great at what you do!

Holly Kennedy, PEHDR NorCal Water Resources

Business Group Manager



Design and Environmental Permitting of the Peyton Slough Hydraulic Relief ProjectProposal

PROJECT DETAILS

Client: Mt. View Sanitary District

Contract Fee: $8 Million

Proposal Team: Multi-discipline: Wastewater/Transportation/Hydraulic/Environmental

Coordinator Tasks and Deliverables:

� Schedule management

� Gathered, wrote, edited and customized boilerplate text and other non-technical text

� Graphics development including covers & tabs, tables, specialized images, photos

� Proposal production (layout, printing, binding, delivery)

Outcome: Contract Awarded

OVERVIEWThe objective of this project was to provide an improvement to the tidal exchange between McNabney Marsh, an environmentally protected area suffering from poor tidal action, and the Carquinez straits. The major challenge was the Union Pacific Railroad crossing and box culvert that were hindering normal tidal flow. To win this contract HDR had to pull together a multi-discipline team of hydraulic, environmental, pipeline and rail experts to provide a cost effective solution.

OVERCOMING CHALLENGESThis proposal presented a number of challenges. The lead time was minimized due to the RFP being misdirected. I was also challenged by the fact that the Project Manager

championing the proposal was leaving for vacation 3 days before the proposal was due. Finally, I needed to bring together a team of individuals who were all very busy, hadn’t worked together before and only had minimal time to contribute to the proposal development.

ENSURING WIN ABILITYThe factors that most contributed to the success of this proposal were strict adherence to schedule, constant communication with the different team members, and not letting the process stall when the PM left for vacation.

Also, during development I kept in mind the nature of the project and used an organic, nature-based design style throughout which the client really appreciated.

Coordinator Experience | Proposal Development



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Here’s What We Bring You

No Learning Curve

No Operational Disruptions

One Stop Shop

Lessons Learned = Reduced Risk

The HDR Team is Ready and Available

Rinconada Water Treatment Plant CM ServicesInterview

PROJECT DETAILS

Contract Fee: $20 Million

Interview Team: 6 presenters

Software Used: PowerPoint, Photoshop, Illustrator

Coordinator Tasks and Deliverables:

� Schedule management

� Storyboarding

� Powerpoint presentation development, editing

� Coordination with external animation vendor

� Development of specialized graphics

� 7 Presentation boards

� 6 page leave behind

� Interview preparation and rehearsal

Outcome: Contract Awarded

RinconadaPark TrailEntrance

Solution:Alternative

ConstructionAccess

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3. Plant Access & Traffic Control

Solution:Temporary

Traffic Signal

Coordinator Experience | Interview Presentation and Preparation

OVERVIEWThis very important, complex project involved oversight of major construction projects for the Santa Clara Water District’s water treatement plant facility. The project will span 5 years and involve multiple on-site facilities.

OVERCOMING CHALLENGESOne of the biggest challenges was working with a large presentation team that consisted of a very busy project manager who was tied up daily with other project committments and cm field staff unfamiliar with the interview process and public speaking. On top of that it was very difficult for them to attend numerous coaching and storyboarding sessions so we never had the whole team in one room until a few days before the presentation.

ENSURING WIN ABILITYThe factors that led to a successful interview presentation included daily updates with the entire team to keep everyone on the same page, plenty of initiative to create slides with little to no direction and excellent time management.

Since this was a must win, key project I made sure that it was visually dynamic and engaging. I worked with an animator to create a staggered sequence of fly ins and added animated call outs and labeling.

I also created several 24”x36” boards with full color graphics as presentation aids and a 6-page, full color leave behind that explained HDR’s approach at a high level.



Writing Samples

Team Description from a Proposal:

Although HDR’s overall credentials and commitment are important the key to a successful project are the individuals who will actually perform the work. HDR has assembled a team of outstanding personnel to support Goleta Water District’s Bypass Valve Design project.

The HDR team shown in the organizational chart below has the right combination of water treatment plant experience, local knowledge, and an extensive history of success designing, constructing, and rehabilitating water treatment facilities and infrastructure using alternative delivery methods. Larry Johnson and Greg Denlinger were key team members on the plant upgrade projects in 2001 and 2005. As a result they are intimately familiar with plant operations and have a proven track record of successful collaboration and team work with plant staff.

This team of professionals will work together under the management of Dan Ellison, PE, one of HDR’s top project managers. Mr. Ellison is also familiar with Goleta Water and the Corona del Mar WTP having assisted with the emergency response plan project that is currently underway.

Call Out:

The Right Mix of Talent and Experience for this Project:

• A locally-managed project team that is readily accessible and responsive• Continuous communication to gauge the progress of your project• Project management and quality control programs to make sure appropriate resources are allocated,

project costs are contained and schedules are met• Team member who have first-hand experience with Corona del Mar WTP

Staff Bio:

Ron Perkins - ConstructabilityMr. Perkins has more than 27 years of experience in construction management and civil engineering, serving as a construction manager, resident engineer, design engineer, constructability reviewer, and project coordinator. He has overseen construction management staff from both the owner’s side and as a consultant, and has led the successful design and construction of projects ranging from several thousand dollars to $250 million. His wide range of project experience includes master planning, design, bidding, and construction of bridges, rail and roadways, storm drainage and sewer pipelines, water and wastewater treatment plants, and water transmission mains. He was project director during construction management and inspection of Incline Village General Improvement District’s Export Pipeline, Segment 1, and Mill Creek Diversion project.



Introduction from an SOQ: As industry leaders, HDR is at the forefront of treatment technology, including high-rate filtration, conventional and enhanced conventional treatment, softening, advanced membrane filtration, and ozone and ultraviolet (UV) disinfection systems.

Our proven approach starts with forming a partnership with the owner/operator – understanding current operations, compliance issues, and future supply needs before any facility planning decisions are made. Integrating new technology is driven by a system’s unique water quality characteristics first, and second by what offers the most operational efficiency and long-term system value. In today’s era of shrinking budgets and aging infrastructure, our team’s ability to assist clients in fully optimizing and leveraging existing assets and treatment processes is vital.

Finally, our plant operations experts will also assist your staff with facility startup, providing a seamless transition and making sure the performance meets your expectations.

Cover Letter

Dear Mr. Evans:

Thank you for this opportunity to present you with a responsive proposal for the development of the Corona del Mar Water Treatment Plant Bypass Valve Design Project (Project). You will find that our firm, our proposed personnel qualifications and experience and technical approach match perfectly align with the District’s needs for this Project.

Goleta Water District will benefit from our:

• Team of qualified and experienced professionals with specific design experience pertaining to valve and flow meter vault and water treatment plant improvements.

• Technical approach that values a high level of collaboration and coordination between plant operations personnel and our design team.

• Project delivery approach that provides rapid project delivery and maximum flexibility should the District want to significantly reduce the overall duration of the project by using a progressive Design-Build approach (used for the Corona del Mar WTP Phase 2 Upgrades Project in 2005).

The enclosed proposal demonstrates our scope, methodology, personnel, experience and approach to deliver a successful project for Goleta Water District. The full legal name and address of our firm is indicated below. Please note that Dave Ludwin is an officer of the firm and is authorized to legally bind HDR in a legal contract.

By selecting HDR for the Project, Goleta Water District will benefit from our team’s extensive valve and flow meter vault and water treatment plant design experience, our thorough understanding of the Corona del Mar Water Treatment Plant, our comprehensive technical approach to the challenges operating the plant at low flows, and flexible project delivery approach to meet the District’s needs.



If you require any further information or have any questions regarding this proposal, please feel free to contact our Project Manager, Dan Ellison at 805-665-6353 or [email protected] with any questions. We look forward to the opportunity to work with the District on this time critical and exciting project.

Sincerely yours,

Lauren Garcia-Marketing Sample Package

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