LauraColagrande_Portfolio_2013

A COLLECTION OF WORK FALL 2010 // SPRING 2013

LAURA COLAGRANDE

I was born in Milan, Italy and lived there through the end of high school. I spent my high school years studying Latin and Greek, Philosophy and Math. I have been drawing for as long as I can remember, but I was taught for the first time in 2008 at the Central Saint Martin School in London.

In August of 2009 I enrolled as an art student at VCU Art. I will be graduating in May 2013 with a BFA in Interior Design with a focus on Architectural Studies. I am interested in understanding how people move and interact with a space and how that space can influence and shape their thoughts and actions.

FROM MILAN, ITALY TO RICHMOND, VA TO LOS ANGELES, CA

After interning at few Architecture firms in Los Angeles, I fell in love with the city and I moved here in May 2013 to pursue my career.

LAURA [email protected]

AWARDS

Personal Achievement May 2012

LA AIA AWARD, WARREN TECHENTIN

ASID, LEGACY SCHOLARSHIP

STUDIO TEACHING ASSISTANT

EXPERIENCE

Hospitality Firm Richmond, VAJanuary - May 2012

High-end residential Firm Los Angeles, CAJune - August 2011

High-end residential Firm Los Angeles, CAJune - August 2012

Non Profit Design Firm Richmond, VASeptember 2012 - Present

BASKERVILL

WARREN TECHENTIN ARCHITECTURE

MOB+STOREFRONT

ANNETTE ENGLISH & ASSOCIATES

Assisted with building Revit families, finishes and furniture selection for Marriott’s Chicago and Marriott’s Nashville; created client presentation; managed resource library and met with product representatives.

English - Bilingual ProficiencyItalian - Native ProficiencySpanish - Professional Working Proficiency

Assisted with presentations, finishes and furniture selection, produced Autocad construction documents.

Worked on proposals for the beautification of unprivileged neighbourhoods lead community workshops; designed bike rack prototypes for the city of Richmond.

Worked on the drawings for the AIA Award winning project (merit) Antelope Valley Residence.

Selected student as Undergraduate Teaching Assistant for Sophomores Graphics and Studio class.

Won Legacy Scholarship for “Undergraduate Oustanding Portfolio Work”

Collaborated on the projects with Brent Nishimoto October 2012

Developed 3Drenderings for Hollywood Hills Residence and AIA award winning project Antelope Valley; used Rhino and Revit for modeling; produced Autocad construction documents; assisted with finishes and furniture selection.

Hospitality, Educational, Residential, Richmond, VAJanuary 2013 - Present

3 NORTH Worked on concepts and Design Presentations for Grove Park Inn Hotel and Redskins Training Facility; produced Autocad construction documents; assisted with finishes selection; managed resource library; met with product rerepresentatives.

Virginia Commonwealth University, Spring and Fall 2012

RESEARCH ASSISTANT

OUTSTANDING STUDENT AWARD

January 2013 - Present,Richmond, VA

Assisted Professor Roberto Ventura to curate “Mutations” - exhibition featuring 20th Century Design - for the Virginia Center of Architecture; assisted with Research and curate the design of the space.

Won “Outstanding Interior Design Student Award”. The award is given each year to the student whose work represents the very best of the VCU Interior Design Department. The work is exhibited at the Anderson Gallery in Richmond.

Virginia Commonwealth University, March 2013

EDUCATION

SKILLS

Virginia Commonwealth University, Dean’s List 2009 - 2012Magna Cum Laude 2013

Central St. Martin College of Art and Design

PROFICIENT IN

BFA INTERIOR DESIGN

ILLUSTRATION

Autocad Adobe Photoshop Revit Adobe IndesignRhino Adobe IllustratorSketchup Hand RenderingSpexx Modeling

London, UKMay - September 2008

Richmond, VAAugust 2009 - May 2013

LAURA [email protected]

LANGUAGES

C

CUBE OF LIGHT unexpected beauty

16 x 16

16 x 16U N E X P E C T E D B E A U T Y

This was a conceptual exercise with the only restricitions being the use of one material and the geometry of a 16” x 16” cube. Developing a simple construction system of interlocking frames, I could experiment with light and shadows allowing the results to be unpredictable. This lead me to the appreciation of how a semi-controlled process reveals elements that would have not occurred otherwise.

CUBE OF LIGHT

FLEXIBILITY & MODULARITYhow do YOU feel at work?

BIOS GROUP

P L A N

biosgr0up BIOSGROUP

reception

principal’s

data center

copy room

copy room

technical writers

test lab systemadministrator

assistant

principal

main break out area

artists andartists’ studio

software software

marketingbrand

director developers

manageraccountant

storage

developers

war room

conference

galley

software

huddle

huddle

refigerator,bar

refigerator,bar

huddle

Rug, FlorRake Me Over Repurposed wood,

HerringboneFlotex Calgary,Forbo

The Concept: “like a piazza”. The space planning decisions were informed by the re-interpretation of the idea a piazza as a heart of the working space.The sketch below reflects the translation of the piazza as an interior space, represented in the plan by the green carpet as the central area of the office.

The client: Biosgroup Software Development. They are a young and fast growing company that strongly emphasizes collaboration between employees.

The Program: Design a flexible space that represents Biosgroup’s identity.

Woodstok, Poliform

Dama, Poliform

Together BenchCoalesse

Poliform, Varenna

Feltron poster

Tom DixonBeat Light

Repurposed wood, Rug, Flor

Stained Rake Me Over Herringboneconcretewhite wash coat

Brick wall with

Customized reception desk

The lobby celebrates the entrance into the company and sets the mood to greet clients. The tall wall behind the reception desk, separates the lobby forms the rest of the space and provides visual privacy to the workstations.

I N T R O T O T H E C O M P A N Y

biosgr0up LOBBY

C O L L A B O R AT I O N P R I VA C Y &

Algue Screen, VitraRepurposed wood, Herringbone patternwhite wash finish

Brick wall with

Select, Lema

Bob Chair,

Bouroullec Brothers RugAtlantico, De laEspada

Nanimarquina

Extend Table,Carl Hansen & Son

Coalesse Chair One, Magis

Fly, Kartel The principal office consists of two moments: his workstation and a space for casual meeting. The design hightlights the open and inclusive attitute of the principal towards the employees.

PRINCIPAL’S OFFICEbiosgr0up

WORKSTATIONS

The design of the workstations is focused on creating areas that provide oppurtunities for collaboration between the employees. Each employee has his own work station where they can focus, but they can also gather around the table. The space around the columns is turned into huddle rooms where employes from different divisions can meet.

Bob Chair, Coalesse

Enea Lottus,Coalesse

Atlantico, De laEspada

Topo Desk System, Coalesse

Flotex Calgary,Forbo

repurposed train track,customized light fixture

Wink Paper stoneDenim

& S H A R EM E E T, W O R K

biosgr0up

CONFERENCE ROOM

PRODUCED BY AN AUTODESK STUDENT PRODUCT




Poliform, Varenna

Host TableCoalesse

Chair One, Magis

Customized sliding door

Repurposed wood, Rug, FlorRake Me Over

HerringbonePaper StoneDenim

The conference room is the space that most embodies Biosgroup collaborative and community-oriented philosophy. The sketches on the side show how the room can serve as a private conference room for tweleve people, but can also open up on the “piazza”, creating a bigger space where the whole company can gather.


biosgr0up

MATERIAL PALETTE

Red and green swatch for paint and laminateWinkwall coat on wallsthroughout and

on storage componoents

Algue Screen, by VitraPrincipal office, Test lab, Brand Marketing

Manager and Accountant workstation

Repurposed wood Herringbone

Denim

Flotex,Calgary by ForboSoftware Development

Techinical Support

Paper StonePartition walls throughout,

front desk, desks,counter top huddle stations.

Main circulation, and Management division

Brick with white washExisting Walls

Felt Upholstery, Together BenchMain Break Out Room, War roomMezzanine

Rake Me Over, Carpet ans Rug, Lobby, Conference(rug), Main Break Out (carpet)

Pillows Upholstery Main Break Out Room

Knoll Textiles

Repurposed Train Track Test Lab,Technical Writers, Software Developers

Pillows Upholstery Main Break Out Room

Carnegie Fabrics

The finishes choice wants to celebrate the site.The pictures above show the most significative elements that sorround Biosgroup’s bulding (sketch below).


biosgr0up

on storage componoents

Software Development

Partition walls throughout,

huddle stations.

Existing Walls

INSPIRATION

a resource center facility to support women with brest cancer

LOOKING WITHIN

FORUM 1

W

RECEPTION DESK DESIGN

The Concept: Breast Cancer is a traumatizing experience. The phsycological damage (lost of femmininity and confidence) associated with the pain, can destroy a woman identity. The design of the facility was focused on how Interior Design can help these women to regain and to rediscover regain confidence and rediscover themselves.

The client: Forum 1 is the space that will accommodate Looking Within, a resource center facility to support women with breast cancer.

The Program: Space Planning for the facility, design the Reception desk, the Lobby and the Resource Center.

P R O C E S S

FORUM 1

FF&E SELECTION

i n s p i r at i o n i m a g e # 1c u s t o m d e s k d e s i g n

c e i l i n g t r e at m e n t

p e n d a n t

p e n d a n t

h a r w o o d f l o o r

c a r p e t

s i d e ta b l e

s e at i n g

a c c e n tw a l l

2

21

1

i n s p i r at i o n i m a g e # 2

W

The design direction was to create a facility that would not remind the patient about their disease. The space wants to welcome and enhance a sense of relief.

S P A C E T O H E A L

FORUM 1

W

LOBBY

FF&E SELECTION

W

The community area is a therapheutic space where women can feel comfortable to gather and and share their experiences. Looking Within is welcoming environment where the patients are cuddled and helped to overcome a very delicate phase in their lives.

S P A C E T O L E A R N

FORUM 1



s i d e ta b l e

g at h e r i n gta b l eg at h e r i n gta b l e

r o u n d r a g

l o u n g e ta b l e

s e at i n g

p e n d a n t

c e i l i n g t r e at m e n t

h a r w o o d f l o o r

W

RESOURCE CENTER

GELATICELESTIICE-CREAM

G E L AT I C E L E S T I S K E T C H E S &C O N C E P T D E V E L O P M E N T

B A S S W O O D M O D E L

local ice cream shop,richmond va

GELATI CELESTI

E N T R A N C E N

C a r r a r a M a r b l e

E M E C O S T O O L S

C O N C R E T E T E X T U R E S

C o n c r e t e

A T O U C H O F H E AV E N

concept

The design of the store is meant to stimulate the senses and explore ice cream as a sensorial experience. The smooth and delicate Carrara marble for the counter and the tables,

along with the rough, creamy looking concrete for the floors and walls enable the material to evoke an ice cream like texture.

The "heavenly" taste of the ice cream is seen in the ceiling. The rolling plaster recalls the clouds in the sky.

H E AV E N LY TA S T E

CYBER-OPTIX TIE LAB

E n t r a n c e a n d d i s p l ay Deer heads as display for ties

L o u n g e a n d m e n c av e A “cave” for the clients to relax and chill

F F & E A N D L I G H TA “cave” for the clients to relax and chill

L o u n g e a n d m e n c av e A “cave” for the clients to relax and chill

retail concept fora unique tie shop

E N T R A N C EN

The design of the space wants to reflect the product Bethany Shrob designs: a new concept of tie- a new classic - and a new idea of masculinity. The Retail store is a recreation a space typically associated with men: the den or “man cave.” fugures on the right

A NEW CLASSICT H E I D E A : A N E W O F M A S C U L I N I T Y

T H E M E N C AV E

P A I N T E D D E A R H E A D // R E TA I L A R E A

P AT T E R N A P P L I E D O N B R I K C S

T H E L A B

2 N D F L O O R :D E S I G N E R H O U S E

CCC

proposal for the renovation of VCU Fashion Design

LEARN DISCUSS ARCHIVE#421

ORGANIZING PRINCIPLES

The Process: A crucial step before approaching the space planning was the study of the natural and artificial light in the space. The Parti Drawing emphasizes the two main axes that informed the space planning decisions. The process work consisted in finding the organizing principle that divides the three spaces stated by program. The dotted red lines in the plan show how the organizing principle shaped the space’s division. The diagrammatic section shows how light behaves in the space.

The client: VCU Fashion Design and Merchandising

The Program: Redesign room 421 of the VCU Design Pollack Building. The client asked for a Conference Room, a lecture class and a space where to archive the clothes collection.

S P A C E P L A N N I N G

421

W

VOLUME STUDIES

The study of volumes was an important step to envision the forms I wanted to design. This conceptual exploration was a great opportunity to move quickly from one form to another, to eventually focus and develop the more successful ones.

C O N C E P T U A L E X P L O R AT I O N

421

W

VOLUME STUDIES 421 // THE MODEL

The program asked for a lecture room that accommodates thirty-five students. The design provides new learning opportunities for the students. The atmosphere is casual to enhance a sense of community. The organizing principle divides the classroom from the conference and from the hallway. Small windows filter light from one space to another connecting them all.

CLASSROOML E A R N

421

WW

CLASSROOM

CONFERENCE ROOM

The programm required a conference space for faculty The axon shows the relationship between the conference room and the other spaces. The organizing principle separates it from the classroom but light is still admitted. The view on the hallway is filtered by the display cases inserted in the wall.

D I S C U S S

421

WW

CONFERENCE ROOM

HOW TO BRING BROAD STREET BACK TO LIFE?


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east broad st.

north fushee st.

first street

f u t u r e : g at h e r i n g a r e a // s p a c e f o r p e o p l e ?

n o w : p a r k i n g l o t //s p a c e f o r c a r


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311 EAST BROAD

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s i t e : a f t e r t h e b u i l d i n g w e r e d e m o l i s h e d , t h e s p a c e w a s t u r n i n t o a p a r k i n g l o t.

C O N C E P T + S I T E

BROAD STREET

East broad street, Richmond, VA, used to be a lively neighboorhood. Now it is just desolated area. My intent is to look for design solutions that not only would attract people, but that would instill in the local neighbours a sense of ownership.

C O N C E P T + S I T E

BROAD STREET


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I looked for elements that could act like “catalyst”in the area. The site used to be buildings, but, after their demolition it was turned into a parking lot. The history of the building is gone with it, and the experience of the space has completely changed. How can it return to be active space for people and not just cars?

A NEW HISTORY

S P A C E F O R P E O P L E

SITE AS CATALYST


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c l a u s t r o f o -b i c e x p e r i e n c e .

e a s t b r o a d s t. s t r e e t


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c r o s s i n g p at h e x p e r i e n C E


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t u n n e l s //i m p o r ta n c e o f s c a l e


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g r i d a s m e m e m o r y o f t h e o r i g n i n a l s t r u c t u r e


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i d e a o f p a s s i g n t r o u g h i n f i n i t e d o o r s .


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r e p e t i o n r e p e t i o n t o r e c r e at e a m e m o r y o f t h e s p a c e t h at u s e t o b e , W

EXPLORING IDEAS C O N C E P T + S I T E

A NEW HISTORY

Series of ideas that guided my brainstorming process before getting to the finalized version of it.

N


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r e p e t i o n o f o n e e l e m e n t

i n t i m a c y o f t h e t u n n e l


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c r e at i n g a n e w t o p o g r a p h y ?

c r e s c e n d o

s e n s e o f r o tat i o n

The final proposal consisted of a Multifunctional Tunnel.A structure that could serve a passage way in the patking lot but also become a place where to gather.

A NEW HISTORY

S P A C E F O R P E O P L E

A TUNNEL OF REPETIONPRODUCED BY AN AUTODESK STUDENT PRODUCT

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MIDDLE F BROAD DESIGN LABDESIGN PROPOSAL FOR MOB DESIGN LAB AND NON profit - STORE FRONT for community design

o

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CONCEPT DESIGN LAB AS BONES d e s i g n a s f o u n d a m e n ta l e l e m e n t f o r g r o w i n g c o m m u n i t y

Series of diagramatic watercolors. The interaction between the colors becomes a metaphor for the interaction between the the different areas that the program indicated.The idea consist of thinink of the design lab as bones, as structure of a growing community.

RIBS TO PROTECT THE SPACE

Series of concept sketches and concept model to explore the idea of ribs.The goaal was to find out how masses and volumes can create a sense of protection for the users.

concept

d e s i g n a s f o u n d a m e n ta l e l e m e n t f o r g r o w i n g c o m m u n i t y

Vignettes and detail sketches to test different options for the design of the ribs.

VIGNETTES C O N C E P T + S I T E

BROAD STREET

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p r o t e c t & e n c l o s e

THE MODEL

As ribs in the human body enclose and protect the most important functions and organs, the ceiling treatment - ribs- will create a sense of enclosure to create intimacy and also provide lighting.

RIB PROTOTYPE

The design direction was to create a place that would create a sense of comfort for its users. The space must be welcoming and inspiring to stimulate the designer’s creativity. The FF&E selection mirrors and defines the users’ personalities and fits perfectly for of young designer and students.

m i x & m at c h

young & HIP FF&E SELECTION

d e s k s + c h a i r s f o r t h e s t u d i o

h a r d w o o d

m e r i m e c c or u g

a r c o f o r t h e l o o b b y

l o b b y l o u n g e c h a i r s

h o c k e r s i d e ta b l e

b e n c h f o r h u d d l e s p a c e

w a l l d i v e d e r d e s i g n b a s e d o f r i c h m o n d m a p

a c c e n t w a l l p a p e r

c a f e f u r n i t u r e

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LOBBY view #1


Perspcetive showing the lobby. Behind the front desk, there is a small room for meetings with clientes. On the left the glass doors allow visibility onto the conference room.

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KITCHEN & HUDDLE ROOM

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STUDIO SPACE vIEW #3


Perspcetive showing the Studio Space. Custom book shelves built into the wall work as dividers.

THANK YOU [email protected]

LauraColagrande_Portfolio_2013

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