Laura Stella H. de Moura

Laura Stella Horsky de Moura

Portfolio


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bine a passion in life - Fashion with my professional passion - Marketing?

Life in Florence is just all about fashion, culture and history. Is

amazing how every corner holds so much inspiration. The Fash-

ion Marketing and Communication course I am taking here is

also very interesting and is really nice to see Fashion from a seri-

ous point of view, because most people just take it for granted, and

most of them don’t realize all that goes behind the luxury market.

The future? This portfolio is part of my resume, and

I can say I feel really prepared and have the knowl-

edge to work with my favourite area - the Public Relations.

I already worked with Human Resources and Finance -

due to my graduation degree, but Marketing for me is

just fascinating and I cannot wait to start working with it.

Kind Regards,

Laura Moura

ME, My name is Laura Moura,

I am 23 years and I am brazil-

ian...with some european roots!

I am a Business bachelor, and a

few months ago decided to spe-

cialize in Marketing in the Unit-

ed States...and when my course

there ended I realized I was ad-

dicted to living abroad...and


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W!" C#$$%&'()*'#&+

For WEB Communications we wrote an article about Wear-

able Technology in order to learn how to use Pages and

work with a Magazine Layout...this is how mine turned out!


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Wearable Technology: a high or a low?By Laura Moura

eople – specially celebrit ies – are always having new

challenges to dress up – specially for big events such as the red carpets. The q u e s t i o n i s : h o w t o innovate and be somehow different from the others? Lately some of them have chosen technology as an answer to that question, and sometimes it actually worked…some others it did not.

We already saw Lady Gaga, Rihanna and lately we saw also Kate Perry at the Met Gala with a quite

successful approach to wearable technology. The singer was wearing a dress that looked quite good (when turned on) and guaranteed her a pretty g o o d p u b l i c i t y . Unfortunately we cannot say the same for Imogen Heap, this singer couldn’t be more ridiculous on the twitter dress she chose for the Grammy’s this year.

The singer was actually wearing a regular dress, accessorized (or we could say, destroyed) by a giant necklace with a display that would show up her fans

and friends tweets in real time. She was also carrying a Fe n d i t r a n s p a r e n t handbag, containing her iPhone that would feature p i c ture s peop le were sending her.

If that is a new possibility of human and socia l medias interactions we still don’t know. All I know is that thee singer could have gone for something more fashionable like Perry did.

The Microsoft Reasearch’s paper dress, for example, enables the person using it to enter their thoughts and

FASHION INQUIRY ?

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Ping Project by designer Jennifer Darmour a l lows you to connect to y o u r F a c e b o o k t h r o u g h y o u r clothes

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messages on the fabric. The dress that allows you to show twitters or messages of your thoughts or how you are feeling at the moment.

Another interesting and more fashionable wearable technology that came to my attention is made by designer Jennifer Darmour. With her latest Ping project, clothes that are produced with a special garment that allows you to be connected to Facebook wireless and from anywhere you are.

With natural gestures you can leave messages and connect to your friends automatic. Simple moves and other actions like close buttons, tie a bow or open a zip can send messages and change your status, each movement is previously settled by the user to be interpreted and react at an action on the network.It also comes the other way around, the technology permits that whenever you receive a message or comment the garment will let you know by “tapping” you on the shoulder!

After all clothing and fashion are another way of expressing ourselves, it feels like a natural progress to integrate them with our written thoughts and messages in out networks.

We can also see the wearable technology from another and more “green” point of view: Smart fabrics and wearable technology offer us an opportunity for a more sustainable future.

Well, wether if it is a natural path towards the future or a way of creating new interactions with social media or even to save our nature, I am dying to see fashion designers using technology and crazy ideas on their clothes!

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Other celebrities that chose for wearable technology

1. Fergie2. Rihanna

3. Bono Vox4. Lady Gaga

5. Kanye West6. Imogen Heap

“Fashion can be a little stuffy, so I wanted to lighten up"

Katy Perry

The Microsoft’s Technological dress

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nications course is the Public Relation and Events Organization.

We have been working in two lines - one with an imagi-

PR & EVENTS


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MetaLab

ALIVE - this is how Lou Silva feels more then ever, and is also MetaLab’s new collection for Summer/Spring 2011

More InfoLaura StellaPR Director

[email protected] 9089

Twitter: @laumetalab

After the tragic accident in which the designer of MetaLab, Lou Silva lost her father, she comes back stronger then ever and with a breathtaking collection. Inspired in being

alive and living life better than ever, the designer brings together natural with technological garments, neutral with bright colors, everything in a mix that will just

make you want to enjoy life. To celebrate her coming back and this MetaLab exceptional

Show, in September 2011

MetaLab’s designer Lou Silva who suffered a tragic car accident with her father in February. Along with the relief of being alive was also the sadness of loosing her dear father. Thankfully, after a few months of rediscovering herself and her lifestyle, we have the pride to say our designer is back, more talented and brilliant than ever.

The new Spring / Summer collection for 2011 is inspired in this new way of living life. No better name for it than ALIVE. It is about being more connected to the nature, but also appreciating what new technologies have to offer. It is about wearing neutral colors to relax, peaceful all white looks, but also the bright colors that come to celebrate life. Its is about giving an eternal air to the clothes, never forgetting your past and childhood. Caring even more about your future and living the present more intensively than ever.

As a celebration of this new splendid collection and also this new phase for MetaLab, the

On the night of 25th of September, MetaLab will be receiving the press and costumers for a

Finally, ALIVE will arrive to Metawith a welcoming cocktail starting at 19 hrs.

Colours: white, grey, green, blue and orange

Thursday, September 29, 2011

MetaLab


MetaLab


MetaLab


MetaLab



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PR & EVENTSPress Coverage

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My Communication Plan is about LaFort, a 40 years old

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two lines - their LaFort label and a Private label sold


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Advertisement Campaign and Press ReportSeptember - 2011

USAFrance

UK

Louis Vuitton


LOUIS VUITTONFall Campaign 2011

Vogue ParisBack Cover

Marie Claire UK

Elle USAThursday, September 29, 2011

VOGUE - Paris, September 2011

Paid AdvertisementBackcover

Coverage Pg. 212, Zoom D’après nature - Shopping WindowsMongolian lamb CapGolden Metal Mask+10 other brands

Pg. 236, Miss Vogue - Photo ShootingCuff on golden metal+ 5 other brands

Pg. 237, Miss Vogue - Photo ShootingCuff on golden metal+ 8 other brands

funny face Wool black cap+ 3 other brands

hippie living Double pageCrepe blouse Leather paints+ 6 other brands


Coverage Pg. 59, ‘What I Wore To Fashion Week’ The shoes, the bags, the jackets...How theMarie Claire team does the front rowLeopard Scarf+ 10 other brandsPg. 62Bag+ 9 other brandsPg. 64LV Show Invitation+ 3 other brands

Pg. 68, Little Fashion Detail - Shopping WindowGolden metal collar - “Top of our list is the metal Vuitton number”+ 2 other brands

Pg. 186, New season drama - Photo Shooting (in studio)Polyester white blouseNeoprene, leather and fake fur black skirtPatent black leather shoesAll Louis Vuitton

pg. 190, Risque Business - Photo Shooting White leather collarMesh black dressPatent black leather shoesBlack leather corset beltBlack leather glovesAll Louis Vuitton

MARIE CLAIRE - UK, September 2011Paid AdvertisementPg. 2 - Double Page


ELLE - USA, September 2011Paid AdvertisementPg. 6 - Double Page

Elle Fall Shopping GuidePg. 312, 40‘s-Style DressesVarnished leather collarEmbroidered silk and wool blend dress+ 7 other brands

Pg. 324, Essential CoatsFashion Show Picture+ 3 other brands

Pg. 326, Lace DressesSilk and leather embroidered dress+ 6 other brands

Coverage Pg. 234, SOME LIKE IT HAUTE - ArticleFashion Show Picture (model wearing cap and leather shirt)+ 4 other brands

Pg. 241, First Look - Elle Fashion Trends (“cover”)Printed dressCrocodile leather clutch with handcuffBlack leather bootsAll Louis Vuitton

pg. 244Embroidered silk and wool-blend dressLeather Collar+ 5 other brands

pg. 250Fashion Show Picture+ 3 other brands

pg. 256Clutch with handcuffBrass handcuffsFashion Show Picture+ 3 other brands

pg. 264 Fashion Show Picture+ 1 other brand


COVERAGE FEEDBACK

Elle USA

Excellent coverage September issues - Fashion Issues

- Presence in most important Photo Shootings

- Excellent presence in Elle Shopping Guide

- Frequent “All LV” quotes

- When with other brands - high end, luxury brands

Mostly accessories

- Clutch with handcuff

- Metal or Leather Collar

Double page paid advertisement > Back Cover



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T!"#$% R"%"&!'(

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For this reason we went through an intense research on

megatrendsds and eventual trends that are happening now.


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The Cinderella Story Reality Escape

Back To The RootsThe Ground Is Moving

The Four Mega Trends

Monday, October 3, 2011

brian atwood

oscar dela renta

miu miu

valentino

A Cinderella Story-Preppy

matthew williamson


oscar de la renta

elie saab

anya hindmarch

A Cinderella Story-Be Your Own Fairytale


christianloubutin

lanvin

ysl

anyahindmarch

A Cinderella Story-Be Your Own Fairytale

ysl


Givenchy

Swarovski

Reality Escapes - Final Fantasy

Marchesa

Ti any


Marc by Marc Jacobs

Alexander Wang

Anndra NeenCamilla Skovgaard

Jason Wu

Reality Escapes - TriDimensional Life



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P()*)S())*+#,

Which was very interesting because then we could un-

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shooting, the weather...everything must be considered,

but in the end it turns out to be an amazing experience!


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Laura Stella H. de Moura

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