LAURA PEREZJESSICA DELGADO

RENIA KHODABAKHSH

The Effects of Racial Stereotypes on

Academic Judgment

BACKGROUND

Previous Research: Content of the study:• Rapidly categorize two target concepts

with an attribute• Faster responses are more strongly

associated in memory than slower responses

• Assessing attitudes towards stigmatized groups

Conducted by:• Greenwald, A. G., McGhee, D. E., &

Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test.

Negative traits are associated with African Americans whereas positive traits are associated with European

Americans

Hypothesis

PARTICIPANTS

20 CSUN students in PSYCH 321- Lab 1 course(3 Males and 17 Females)

Materials:Questionnaire

Demographic Information:• Age• Gender• Ethnic Background

Personal preference for one category over another:• African Americans• European Americans

Survey:• Choosing the ethnicity

that participants associate with each slide

MATERIALS:Sample Photos

European American African American

Harvard University https://implicit.harvard.edu/implicit/demo/

Two equal groups randomly assigned

5 seconds were presented for each trait• Athletic• Argumentative

10 seconds were presented for each phrase• Cheating on a test• Academic Effort

Procedure:

Results:Questionnaire

Results: descriptive statistics

Overallresults

15

54

1615

4

1516

5

12

6

12

7

4

discussion

Findings failed to support hypothesis• Results were influenced by word choice• Previous research proved that negative traits

are associated with African American and positive traits with European American (Chang & Demyan, 2007).

Other attributes• Typical positive traits were linked with African

American and typical negative traits with European American

• Athletic and gives up easily

limitations

Small sample size• N = 20

Word choice• Experimental Bias

• Athletic = Positive = African American• Gives up easily = Negative = European

American

Participation Bias• Participants left options unanswered

It was not implicit• Participants were able to think about their

response due to time given • (fast readers vs. slow readers)

Implications/Future studies

Closely replicate IAT• Instead of using a computer, participants

must use pen Variety of photos• Prevent carryover effectoParticipants will be more engaged and

responsive Color pictures• Easier to distinguish between the two

ethnicities

Thank you!

AnyQuestions

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