SUOMI24 UUDISTUS

Laura AvoniusAller Media Oy

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4 SUOMI24 UUDISTUKSEN WAY OF WORKINGCo-innovation by extended project team

Cross-functional Aller team:Sales, marketing, community mgmt,development, editorial teams, architecture & design

Mix of B2B clients and partnersPiloting and co-creation of commercialinnovations. Wide enough rep-resentation of different businessmodels

B2B panelMeetups, networking eventsetc or dedicated panel thatComments on pilots / concepts?

Concepting partnerDoberman

User panel and Luotsi communityCommenting/voting on concept ideasand layouts, prototype testing, beta-users, active communication

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