LAUNCHING MRS HOME QUEEN DEHRADUN 2015Grand Finale on 24th April 2015

WIN TITLES Mrs Home QueenMrs TalentedMrs Kitchen QueenMrs Financial Planner

No this is not a beauty pageant for sure…

…Because womanhood is much more than external beauty. Announcing Mrs. Homemaker ‘2014 India's first ever contest to appreciate, recognize and reward the contemporary Indian women for their homemaking skills. A mother, a wife, a daughter-in-law, a boss, a cook, a financial planner and above all a Homemaker, a woman befits every role bestowed on her with remarkable ease and dexterity. Indisputably, today’s woman is also the ultimate decision maker, who not only decides the home interiors but also the itinerary for the vacations outside it. Purchase of a tiny sewing needle or the brand of car, everything needs her final nod before becoming a part of the home! That’s why we say, “A home is known by the woman

who keeps it!!!”

Women’s Participation in Decision making

0 10 20 30 40 50 60 70 80 90 100

Car

House

Home Appliances

Jewelery

Personal Care

Computers

Child Education

Home Furnishing

Holiday Destination

Apparels

FMCG

Investments

Food to be cooked

Visiting Relatives

Health Care

All Decisions

Women

Men

*Indicative; For Private Circulation only.

As a Wife she walks not behind but “with” her life companion in all phases of life with poise, prudence, commitment, maturity and strength. She is equally involved in all major

decisions of her companion concerning various facets of life.

‘She’ as a Wife…

‘She’ as a Daughter-in-law…

As a Daughter-in-law she shoulders her responsibilities with a judicious mix of respect, love, maturity and sensibility towards her in laws. When other members

of the family are busy in outdoor endeavors, she is their main support.

‘She’ as a Mother…

As a Mother she is compassionate, caring, sensitive and supportive to her child’s needs. She is continuously striving to groom her child into a well rounded personality.

As a Cook her flair for cooking combining taste and nutrition satisfies the taste buds of her family. She is a perfect cook.

“An undisputed kitchen queen”

‘She’ as a Cook…

‘She’ as a Home Keeper…

As a Home Keeper she keeps orderly management of household

activities. Her various creative instincts and skilled attributes convert

a house into a home with finesse. The interiors of her house reflect her

personality.

‘She’ as a Buyer…

As a Buyer she is the prime financial decision maker exhibiting concern, prudence and awareness in all matters. Truly she is the perfect financial manager casting

major influence on the buying behavior of her family.She is the ‘Most Valuable Customer (MVC) who looks for Life Time Value (LTV)’

Her talent finds shape in a well rounded personality. She can be an accomplished

housewife, yet an enchanting performer. Her talent knows no boundaries.

‘She’ is a Talented Lady…

She is an accomplished housewife, yet a successful Professional.

‘She’ is a Professional…

She is a beautiful Lady, who reflects her internal beauty with graceful demeanor. She

portrays Indian beauty rooted to values.

‘She’ is a Beautiful Lady…

The Title Crown : Mrs. Home QueenMrs. Home Queen[Runner-up

1]Mrs. Home Queen [Runner-up

2]

The Subtitles : Mrs. Kitchen QueenMrs. Finacial Planner

Mrs. Talented

The Crowning Glory

The Schedule

7 Days of Extravaganza

Day 1: 10th April’2015 Press Conference Day 2: 12th’ April’ 2015 Preliminary Interview Round Day 3: 13th April’ 2015 Preliminary Interview RoundDay 4: 14th April ‘2015 Preliminary Interview RoundDay 5: 20th April ‘2015 Cooking & Travel RoundDay 6: 21st April’ 2015 Talent RoundDay 7: 26th April’2015 Grand Finale with Cocktail Dinner

Inviting Applications

Inviting applications through Mega Promotional Campaign.

ATL Campaign:

1. Print Media2. Television3. Radio [FM]4. On-Line Media5. Outdoor Media

BTL Campaign:

Direct Contact Program

Residential Housing Society Activity

Kitty Party Activity / Woman Club

Mass Mailing, SMS & Poster

Promotion Activity at all Sponsors & Event Partner Outlets.

Float Promotions

Promotions in Mall & Multiplexes

Expected number of applicants : 2000

A press conference will be called to announce Mrs. Home Queen 2015. The press conference will feature representatives of all the sponsors who are supporting the event. Media persons from all National Publications and

Channels will be specially invited to attend.

The Press Conference [Day 1]

This round will consist of a interview session of all 200 short listed candidates with various panels of judges. These candidates will then be again short listed on the basis of how they carry themselves, how presentable they are and their confidence. At the end of the day a compiled list of 50 candidates will announce

the progression of contestants to Day 3.

Preliminary Interview Round [Day 2]

Number of participants : 200

Assessment Sheet

Name:

Contestant No.

Rounds Appearance Confidence Grace Enthusiasm Communication Aptitude AttitudeBody

Language Commitment

Personal Interaction                  

Family Interaction                  

Cat Walk                  

Contestants Interaction                  

Talent                  

Smile & hair                  

Husband Interaction                  

Kids Interaction                  

 Total                  

Personal Interaction Round:Day 3 will start off with detailed and elaborate interviews conducted by a

panel of judges who will probe the contestants regarding the different parameters that a Homemaker relates to.

Organizing Sub-Event Contests [Day 3]

Number of short listed candidates : 50

The Grand Finale [Day 5]

On the Occasion of Grand Finale eve: All the contestants will walk the ramp in front of judges and esteemed invitees.

Apart from the crowning of Mrs. Home Queen , Runner Up, Mrs. 10 on 10, the evening will be supported by Entertainment capsules & Performances by participant to

Reinforce the Charm.

Number of Finalist : 20 Expected Number Of Audience: 200

Celebrating Womanhood

Glimpses of Mrs. Homemaker – Chandigarh

Glimpses of Mrs. Homemaker – Jaipur

Celebrating Womanhood

Mrs Home Queen Meerut 20th March 2015

Eligibility Criteria

Contestant is eligible to compete in a state pageant in which she is either a resident or owns property in said state.

Contestant is eligible if she works in said state.

Entrant must be married a minimum of 6 months .

Contestant must be a least 21 years of age by Jan. 1st 2014, and no older than 50 years of age.

Contestant must be an Indian citizen.

Title Sponsorship Mileage

Pre-Event Promotion Campaign…Logo Presence on : Print Advertisements Press Kit. Application forms to be filled by applicants. Back Drop in Road shows/Promotional Events to be conducted for event awareness

in the particular locations. Posters used for awareness campaign to be conducted at various Prestigious ladies

clubs of the states. Pamphlets to be distributed during road shows for general awareness inviting

participation from the ladies. Invitation cards inviting VIPs, Judges and who’s who of the city. Name to be highlighted during all PR and Press exercise scheduled as event

awareness campaign.

1. Mileage During Press Conference: [Day 1]Logo Presence on: Venue gate & décor material. Reception desk backdrop. Center back drop of the stage. Emcee announcements. Kit cover to be used by the Press. Branding on speakers panel desk. Representative presence to address press.

Title Sponsor…

Mileage During Sub-Title Contest2. Preliminary Interview Round [Day 2]Logo Presence on: Venue gate & décor material. Center back drop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Application form to be filled by contestants. Participant badges. Reception desk backdrops. Representative as member of jury.

Title Sponsor…

Mileage During Sub-Title Contest3. Personal Interview Round [Day 3]Logo Presence on: Venue gate & décor material. Center back drop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding Waiting area branding Representative as member of jury.

Title Sponsor…

Mileage During Sub-Title Contest4. Talent Round [Day 3]Logo Presence on: Venue gate & décor material. Center back drop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Refreshment area branding. Waiting area branding. Representative as member of jury.

Title Sponsor…

Mileage During Final Contest:6. Grand Finale [Day 6]Logo Presence on: Venue gate & décor material. Center backdrop of the stage. Emcee announcements at regular intervals. Kit cover to be used by the judges. Kit cover to be used by the Press. Branding on judges panel desk. Participant badges. [New] Reception desk backdrop. Judges panel desk. Media Desk Backdrop. Food & beverages counter/backdrop fascia Waiting area branding. Representative as member of jury. Audience Vote card sheet. Audience & VIP invites.

Title Sponsor…

Title Sponsor*Additional Feature & Mileages:

Mrs. Home Queen title will be associated with your brand.e.g. “XYZ Mrs.Home Queen.”

5 Mins AV presentation of your company [provided by you] can be scheduled if desired. [All Days]

Silver plate engraved with your company brand name & Logo acknowledging the winner can be provided by you.

The stall space for your company product display can also be provided to you if desired. [All Days]

Sash with brand name & title to be presented to winner.

Your company representative will require to reward the winner.

Compiled data of all applicants.

Mileage & Benefit’s

• Press Release and Ads • School Activity • Ladies Club Activity• Hoardings• Banners • Posters • Mall Activity • Van Promotion

Press Release

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Press Release

Snapshot Mrs Home Queen Meerut 2015 (20th March)

Press coverage Sukkon Mrs Home Queen Meerut 2015

Event Sponsorship & Category

Category Title Sponsorship

Title Sponsor Mrs. Home Queen Rs 2,00,000/-

Co- sponsor (02) Runners Up Rs 1,00,000/-

Associate Sponsors Mrs Financial Planner Rs 50,000/-Mrs Kitchen Queen Rs 50,000/-Mrs 10 on 10 Rs 50,000/-Mrs Talented Rs 50,000/-

Sub Sponsor Rs 25,000/- Each

Supported By:

Venue Partner Hospitality partner Outdoor Support Radio Support

Grooming partner Wardrobe Partner Jewelery Partner Communication Partner

Travel Partner Kitchen Partner

Payment Terms

Service Tax will be charged on the total billing @ 12.36%.

Cost of any extra activity elements and giveaways will be additional.

50 % of the sponsorship amount has to be released as advance against the total generated bill of sponsorship amount along with the purchase order at the time of confirmation of Sponsorship.

Balance 25% of payment to be released by the release of 10 April ’ 2015 and balance 25% 7 days before the final .