Launch your startup in 48h
-
Upload
thefamily -
Category
Small Business & Entrepreneurship
-
view
3.145 -
download
0
Transcript of Launch your startup in 48h
![Page 1: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/1.jpg)
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
![Page 2: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/2.jpg)
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
![Page 3: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/3.jpg)
YOU SHOULD LAUNCH NOW
![Page 4: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/4.jpg)
WHY NOT? Too young? Too inexperienced? Don’t
know how to proceed? Afraid?This is all bullshit
![Page 5: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/5.jpg)
YOUR BIGGEST RISK IS TIME
![Page 6: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/6.jpg)
THINK OF AN MVP* *Minimum viable product
THE feature that will make a difference
![Page 7: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/7.jpg)
![Page 8: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/8.jpg)
FAKE IT. UNTIL YOU MAKE IT.
![Page 9: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/9.jpg)
![Page 10: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/10.jpg)
YOU NEED TO SELL FIRST Make sure people are interested
in what you do!
![Page 11: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/11.jpg)
OPTION 1 BUILDING A
COMMUNITY
![Page 12: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/12.jpg)
BLOG-FIRST STARTUPS See how people react to one article you postStart to talk to potential customers with a full blog
TOOLS medium.com for one posttumblr.com, wordpress.com, (with SumoMe.com for virality)
![Page 13: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/13.jpg)
LAUNCH A NEWSLETTER Agregate your community around your newsletterCreate a habit
TOOL mailchimp.com
CHECK IT OUT programmingformarketers.com
![Page 14: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/14.jpg)
OPTION 2 LEAD GENERATION
![Page 15: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/15.jpg)
![Page 16: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/16.jpg)
BUILDING A LANDING Everything start with your value propositionHave a demo of your product (video, images…)And a clear, visible and understandable call-to-action
TOOL kickofflabs.com
![Page 17: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/17.jpg)
VIRAL LOOPS Collect leads (emails) and ask them to shareReward sharing: leaderboard or skip the waiting line
EXAMPLE paris.agricool.co
![Page 18: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/18.jpg)
PLUG YOUR WEBSITE TO AN EMAIL PROVIDER
Store your leads to contact them laterBe sure to customise the opt-in process (in Mailchimp: list > signup forms > general forms)
TOOLS mailchimp.com
User signs up
Opt-in email
Final welcome
![Page 19: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/19.jpg)
OPTION 3 START SELLING RIGHT AWAY
![Page 20: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/20.jpg)
SELL YOUR PRODUCTS Build your own e-commerce storeStart with just a few products (even one), to measure customer adoption
TOOLS squarespace.com, shopify.com (more advanced)+ marketplaces like etsy.com
![Page 21: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/21.jpg)
SELL YOUR PRODUCTS Use a payment processor - don’t go to your bank! (yet)Automate your invoicing and shipping
TOOLS stripe.com, octobat.com, shipstation.com
![Page 22: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/22.jpg)
NO MATTER WHAT OPTION YOU CHOOSESOME RULES APPLY
![Page 23: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/23.jpg)
PROVIDE VALUE People don’t come for you,
they come for them! And make sure they get what
value you have to offer.
![Page 24: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/24.jpg)
IMAGES Please, never EVER use stock pics.Find great pictures: unsplash.com, thenounproject.com, 500px.com
![Page 25: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/25.jpg)
VIDEO It’s relatively easy to craft a video
Use your favorite films, screencasts of your product (with QuickTime on Mac)
![Page 26: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/26.jpg)
![Page 27: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/27.jpg)
DO THINGS MANUALLY You want to test a service? Just give your
phone number!Collect user input with tools like typeform.com
Automate what you can with zapier.com
![Page 28: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/28.jpg)
STARTUP = GROWTH
![Page 29: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/29.jpg)
Initial traction
![Page 30: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/30.jpg)
FINDING YOUR FIRST USERS
It start with friends and family.Try to contact your target users manually, just to see if it works.
![Page 31: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/31.jpg)
BUILD YOUR EXPERTISE Create content to show your knowledge.
It’s 20% creation, 80% distributionFind freelancers: textbroker.com
Inspiration: copyhackers.com
![Page 32: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/32.jpg)
EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a
conversation on LinkedIn…Use ifttt.com to automate your Twitter and
find your way into people’s inboxes.
![Page 33: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/33.jpg)
DATA-DRIVEN GROWTH No data = no knowledge
Use Google Analytics + mixpanel.com or heapanalytics.com to track your users
![Page 34: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/34.jpg)
AUTOMATING ACQUISITION Once you have your value proposition, your target
and an addictive product, start automating!Find which channels work better (liquidity?
conversion? cost?) & double down.
![Page 35: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/35.jpg)
NOTHING IS FREE Either you spend money
Either you spend time
![Page 36: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/36.jpg)
QUESTIONS?
![Page 37: Launch your startup in 48h](https://reader035.fdocuments.us/reader035/viewer/2022081414/58ee7e481a28ab70758b45ab/html5/thumbnails/37.jpg)
SEE YOU SOON!
LOVE.
THEFAMILY.CO @_THEFAMILY
___
___