LAUNCH OF THE 2019 FINNISH MARTECH LANDSCAPEIra Gylling I Avaus | Twitter @iramaria | @avaus

1What does the Finnish MarTech landscape look like?

2How is it positioned globally and for the future?

3And of course; how do we compare to Sweden?

The martech bible:

chiefmartec.com

“Marketing has become a technology-powered discipline, and therefore marketing

organizations must infuse technical capabilities into their DNA”

Scott Brinker: State of Martech at Avaus Martech Summit in Stockholm

(Youtube: Scott Brinker Avaus)

THE EXPLOSION OF MARTECH IN 2019

A COUPLE OF YEARS BACK WE DECIDED TO TO PICK UP THE MAGNIFYING GLASS AND STUDY THE FINNISH LANDSCAPE

SINCE THEN THE FAMILY HAS GROWN

IT’S TIME TO TURN OUR FOCUS BACK HOME

+71New companies mapped

-11Companies removed

A total of:

186companies

Combined estimated revenue of:

300MEUR

Categories and Funding of Finnish Martech Companies

Finnish MarTech

companies identified

186million

funding (EUR)

384of funding

goes to Commerce &

Sales solutions

34%of top 20

investors are Finnish

15

The Finnish martech landscape still ahead of Sweden…

...but not on all metrics

Sha

re o

f com

pani

es

Adtech is bringing home the $$$

The Finnish world of MarTech is dominated by small companies

SOME STARS SHINE BRIGHTER THAN OTHERS

Summing up – Finnish MarTech

4 5 61 2 3

Although startup funding in Finland generally is dominated by foreign money, martech companies gain

funding primarily at home

Unlike Sweden, Finland can’t showcase any particular oversized

area of martech expertise

102 of the companies report that they leverage AI. Boom or bust?

We continue to follow the development of Finnish martech

with great interest!

The Finnish martech landscape is a vibrant collection of mainly small

companies

On Nordic and European level, there are (even) more MarTech

companies than commonly assumed

We estimate that the total Finnish martech-derived revenue amounts

to some 300 MEUR

THANK YOU!

www.avaus.com

Stay tuned, we’re releasing our full report soon:

Ira Gylling I Avaus | Twitter @iramaria