PUBLIC RELATION ASSIGNMENT

Product : Washing Machine (Samsung)

PR LAUNCH OF A WASHING MACHINE

• Product : SAMSUNG WASHING MACHINE.• PRICE : 35,495.• Target Group : A+, A, B+ .• Target Cities : Tier I and Tier II.• Brand Ambassador : Kajol & Ajay Devgan.

Features

• Inbuilt Water Heater• 95% Energy Saver• Inbuilt Dryer

TARGET MEDIA

• Print MediaNational English Newspapers, Women’s

magazines ( Femina,Women’s Era,Cosmo).

• Electronic Media In channels like Life OK, Zee TV, Sony, Star

Plus and also in Sports Channels,where Samsung sponsors.

LAUNCH IDEA• In the morning, there will be a mud contest,named ‘The Mud

Games’.• Men,Women & Children of all age groups will participate &

contest among themselves.• In the evening there will be a Press Conference at Taj.• The contestants will be invited to be present during this Press

Conference.• Brand Amdassadors Ajay Devgan & Kajol will also be present

in the evening.

• Kajol will call the 3 winners (1 Male,1 Female & 1 child) of the contest to come up on the stage,along with their dirty clothes of morning,with full of mud on it.

• Three Samsung washing machines will come up,from below the stage & sparkles will be sprayed from above.

• Then the 3 winners will hand over their dirty clothes to Ajay Devgan & Kajol.

• Ajay Devgan & Kajol will take the clothes,& will put them in the washing machine. Within 6mins the clothes will come out clean & dry.

• After that, Kajol will announce that,anyone who buys the washing machine within 15 days from today will get a 15% discount & 10 year Parts warranty.

• A tea & snacks party will also be organised for everyone present.

RUDRANIL SENGUPTA

Pic Courtesy : Google Image.