Launch of a Tabloid

7/31/2019 Launch of a Tabloid

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You and Youth. . . . The changing face


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About You and Youth You and Youth is an evening tabloid, printed in English

language, which is basically meant for young people.

The GEN-Y of the nation is not aware of many things of oursystem and hence this is an attempt to indulge them into

reading newspapers and creating awareness through it. You and youth is evening daily, hence the targeted audience

can read the newspaper in the evening after college or work.

It is reader friendly tabloid with all what a young mind wantsto read.

It will deal in various spectrums like careers, work and lifebalances.

You and youth will also speculate readers related to youth likeparents, teachers etc. , which can turn out to be huge market.


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Why You and Youth

In a country where 65% of the population is below the age of 35, asper the latest Census, for them there is only one online newspaperthat is YOUTH KI AWAAZ.

Youngsters in India are supposed to be the biggest market , that isdeclined.

Youth of a country is said Face of that country, hence we are givingan opportunity to them to change the face of the nation.

We can be voice of the unheard youth community that fails to reachout to a mass audience when they raise their voices.

We help them reach out to other like-minded people, to work on

constructive solutions for global concerns by making best use ofsocial media tool and journalism skills mobilizing and engagingyoung people in participatory and collaborative journalism.

We combine the dynamism of the youth with the power ofjournalism to create a thought provoking awareness.


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Content of You and Youth

Social Disorder and corruption

Education and Career

Youth Affairs

Political system

Laws and rights Travel

Sports

Work - Life balance

Entertainment and parties

Janta bol (column for common people to write about their problems)

Rural India

Women issues

Photogiri (page or column where they can share their pictures)


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Market Survey


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Demographics -Area

We will first launch the tabloid in Mumbai andafter retrieving the cost incurred andadditional 25-30 marginal profit in estimated

time duration of one year, we will propose theplan the launching in other metros also.

As per Census 2011, the population of

Mumbai is approx. 92,26,956. Out of whichwe have a pair of eye balls around 53,51,055in our target zone.


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Distribution & Circulation

Though the figure in the previous slides were vast,nevertheless we will target the figure but to beginwith we are planning to have a circulation of around

100000 copies for Mumbai- sub urban for first 3 -6month

If the marketing strategies work then we will expandour offices to Thane and Navi Mumbai with 50000-

100000 copies As this is an evening tabloid, hence the expected

time for You and youth to reach readers home

should be 5.00pm to 7.00 pm


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Prime Competitors

Times of India groups Mumbai Mirror- 31.4lacs

Hindustan Times- 11.4 lacs

Indian Express - 3.5 lacs

Mid Day- 2 lacs

These are a few English newspaperthat hold the major chunk of circulation.

Source- http://www.indiaclassifieds.com/printmedia_circulation.asp


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Registration and other norms

Title Verification

Title Registration; Declaration

Ownership Statement

Ownership Change

Annual Statement

Foreign Direct Investment

Import of Printing Machinery/Newsprint

Daily press newspapers

Exemption under FCRA; Return for Imported Newsprint No Foreign Tie-up Affidavit and Indigenous Newsprint.

Click on http://rni.nic.in/forms.asp to view links to the details of each of

the forms.

Also click on http://rni.nic.in/stapap.asp for instructions on how to start a

newspaper
http://rni.nic.in/forms.asphttp://rni.nic.in/stapap.asphttp://rni.nic.in/stapap.asphttp://rni.nic.in/forms.asp


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Pricing Strategy

The cost of a newspaper is determined byfollowing sources:

- Production cost- Administration & Management cost

- Marketing cost

- Distribution Cost


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Price of You and Youth

The cost of a tabloid would be Rs 5/-

Anything beyond this amount, the targetedsegment of reader would not prefer to invest inthe initial stages of product launch.

We will have to run various attractive offers as

- Yearly subscription at Rs 1200

- Special gifts for people taking subscription

for more than 3 months- Various quizzes and prizes for different activity

- 10 % on taking 3 month subscription

- 25 % on taking 6 month subscription


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Production cost

Expenses Estimated Cost

Machinery and other

equipments 1,20,00,000

Paper and ink (For 6 months)

{360 * 20000}+{360*5500} 90,00,000

Cost of premises/Rent of

premises(around 5000 sq feet

for 6 months)

9,00,000

Labor cost (for 6 months) 3,00,000

Misc expenses 1,00,000

Total2,23,00,000


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Marketing Strategy

We will run a campaign for promoting our newspaper by going tovarious colleges and Junior colleges, offices and BPOs anddistributing free copies

We will also selling free copies to students/ working people neartheir workplaces

Conducting seminars about You and Youth and other Youth

campaign and presenting our newspaper as a youth symbol forenthusiasm and zeal.

Promoting our newspaper through various youth organizations likeYuva Bharati, Yuva chetna etc

Through banners , hoardings and advertising by different places likelocal trains

Conducting social campaign like a marathon or a cycle rallies

Designing a good advertising campaign by some agency.

Promoting You and youth through various Social networking sites

Organizing an event for promotion and launch of the newspaper


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Marketing Cost

Advertising campaign -50,00,000

Event -50,00,000

Social campaigns and seminar - 25,00,000

Total -1,25,00,000(approx)


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Distribution Strategy

Special privileges and additional discounts to be

given to distributing agents taking more copies.

Gifts and incentives to be given to hawkers who

derives more sale.

Tie up with various local bookstores and library

along with big names like Odyssey, Crossword, I

read etc. Effective circulation system to be functioned

where time quotient is involved.


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Distribution Cost

Expenses Estimated Cost

Wages 18,00,000

Overhead expenses 50,000

Gifts and prizes 1,50,000

Branding with bookstores 1,50,000

Agents commission 50,000

Additional incentives to hawkers 50,000

Total 22,50,000


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Budget

Expenses Cost

Production Cost 2,23,00,000

Management & Administration Cost 14,30,000

Marketing Cost 1,25,00,000

Distribution Cost 22,50,000

Total 3,74,30,000


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Sources of Revenue

Personal Funds

Bank Loan

Circulation Sponsorship of various product

Revenue from Advertisements

With expected circulation we are expectingaround atleast 60000-70000 copies to sell that

will give us estimated Rs 3,00,000- 3,50,000


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Advertisement Cost

Size Cost

Full front page adv 30,000

Half front page adv 20,000

Adv in inside pages (per sq inch) 250Classified 150

Front page (per sq inch) 800

We will offer various packages to avail bulk advertisement offer.

We will give 15% discounts for 3 advertisements, 20 % for 5 advertisements and

30 % for more than 8 advertisements


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Sales Forecast

0

20

40

60

80

100

Chart Title

advertisement circulation sponsorships

stall sale complimentarycopy


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Profit

In the first year we might not forecast about

profit as we are still making market for us.

We need to have working capital for atleast 6

months to survive in the race.

Working capital comprises of administrative

cost, production cost(excluding the purchase

of machinery), management and distribution

cost.


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Break-even Point

The targeted circulation for 1 year is 1,00,000readers

After 1 year our aim will be 1,50,000 readers

The rates of advertisement will increase with theaccentuated circulatory figures and goodwill ofthe company

We aim to reduce the cost of production by

strategic planning and techniques in coming year.

We plan to reach our break even point in 3 -4years.


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Thank You

Launch of a Tabloid

Documents

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