Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup...
28
Launch a New Product that Doesn't Hurt Your Existing Brand @andrewhomeyer www.rallydev.com ©2014 Rally Software Development
-
Upload
leanstartupconf -
Category
Business
-
view
457 -
download
0
description
When established companies experiment, you have to figure out how to test ideas without harming your existing brand. Andrew Homeyer, Engineer and Intrapreneur at Rally Software, explains how his team launched a new product under a fresh brand and reached an entirely new customer segment.
Transcript of Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup...
![Page 1: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/1.jpg)
Launch a New Product that Doesn't Hurt Your
Existing Brand@andrewhomeyer
www.rallydev.com ©2014 Rally Software Development
![Page 2: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/2.jpg)
Photo:Tim Haselberger
![Page 3: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/3.jpg)
![Page 4: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/4.jpg)
![Page 5: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/5.jpg)
![Page 6: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/6.jpg)
How do you launch a new product without hurting
your existing brand?
Photo: Lani Elderts
![Page 7: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/7.jpg)
![Page 8: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/8.jpg)
![Page 9: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/9.jpg)
Hi, I’m Amy.
![Page 10: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/10.jpg)
I’m a Developer.
![Page 11: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/11.jpg)
We can automate advice that will help teams continuously
improve.”
“
Hypothesis:
![Page 12: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/12.jpg)
![Page 13: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/13.jpg)
![Page 14: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/14.jpg)
INVALIDATED
![Page 15: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/15.jpg)
Photo:Karen Neoh
![Page 16: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/16.jpg)
![Page 17: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/17.jpg)
We still care about you, Amy
![Page 18: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/18.jpg)
@Waffle_Cakes
![Page 19: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/19.jpg)
Waffle.io
![Page 20: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/20.jpg)
![Page 21: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/21.jpg)
A waffle is like a pancake with a syrup trap.”
“–Mitch Hedberg
![Page 22: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/22.jpg)
I build open source software in my spare time.
![Page 23: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/23.jpg)
![Page 24: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/24.jpg)
Empowered teams are essential for solving today’s biggest problems” “
![Page 25: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/25.jpg)
Photo: Patrick Feller
![Page 26: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/26.jpg)
![Page 27: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/27.jpg)
![Page 28: Launch a New Product that Doesn't Hurt Your Existing Brand by Andrew Homeyer - The Lean Startup Conference 12/11/14](https://reader033.fdocuments.us/reader033/viewer/2022060203/559ee6ea1a28abcb618b4571/html5/thumbnails/28.jpg)
Thank You!@andrewhomeyer
Photo: Markus Spiske / www.temporausch.com