TOP 10 PROVEN TECHNIQUESf r o m s u r v i v a l t o s i g n i f i c a n c e

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LAUNCH A NEW BUSINESS

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CREATE PURSUE&A LABOR OF LOVE

1

Starting a business will test your patience, your resolve and your resources. Having a plan is important but having a commitment to the plan will determine the fate of your business.

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KNOW UNDERSTAND&YOUR TARGET AUDIENCE

2

How do their habits, behaviors and finances play into their purchasing decisions? What problem are you solving for them? Meet their needs and make their choices easier.

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ESTABLISH ISOLATE&YOUR UNIQUE BRAND OFFERING

3

If your product/service is not unique what are you improving on - cost, speed, quality? Stick to one or two of the three and never apologize or chase customers outside of your choice.

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CREATE PROTECT&KEY BUSINESS ASSETS

4

Secure and protect your name, logo, website address and key offerings to build upon. As soon as you have established revenues, budget for copyright/trademark protection.

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DEVELOP FOLLOW&A ROUGH BUSINESS PLAN

5

Whether formal or not, you should be able to project income, expenses and profitability. Most forecasts are guesses so use them as a guideline and adapt your plan as you go.

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DETERMINE THE BESTBUSINESS MODEL FOR YOU

6

How will you market and transact business? Online, storefront, from home, your car? Will you maintain another job to pay bills? Will you hire contractors or seek investors/partner?

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SELECT A PROTECTIVEBUSINESS STRUCTURE

7

Consult with local experts but always aim for maximum liability protection and minimum taxes and paperwork. You’ll need all the capital you can retain to launch and sustain marketing.

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PLAN ORGANIZE&YOUR LOGISTICAL OPERATIONS

8

Having proven systems in place can pre-determine success or failure. Do as much of this as you can before launch allowing you to run on autopilot towards established goals.

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RAISE UP FUNDINGTO GROW YOUR BUSINESS

9

Be selective, smart & creative when seeking money to fund your startup. If you can, use your own savings & be frugal before/after startup. Avoid loans unless you can handle the weight.

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MARKET BUILD&YOUR CLIENT BASE AND SALES

10

Your potential clients must know you exist to purchase. And for your business to exist and be real, you must have sales/revenues. Without marketing and sales, your business will die.

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