Latur Cluster
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Transcript of Latur Cluster
CLUSTER PRESENTATION
Group 1
Abhishek Sinha
Mayank Pitariya
Pulkit Raj Mittal
Ravikant Verma
Sachin Pratap
Santosh Kumar
“One thing that never ceases to
amaze me is that,
despite poor service delivery, poverty,
or any other obstacles,
true creatives will find a way
to express themselves creatively.
Obviously when they are properly resourced,
they can do so much more…
but that spark will always find a way
to shine in the darkest dark.”
– Robin Opperman, Director, Umcebo Trust.
INTRODUCTION
WHAT IS A CLUSTER ???? A Geographic Concentration.
producing near similar products.
facing common opportunities and threats.
Our objectives To study the Banjara tribe and their culture and lifestyle.
Research of Banjara craft and its process, material and product range.
Analyzing their embroidery and its sustainability.
Study the Banjara culture and its sustainability.
METHODOLOGY
Primary research With the help of interviews, observations, photography, videography,
field notes.
Informal and unstructured interviews were taken from the Banjara
people to obtain the insight about their views and opinions.
Moreover videos were captured to recoding the interviews.
Secondary research Collected from research papers and books.
Various articles and blogs related to Banjara craft was studied over
internet.
WHO ARE BANJARAS?
Class of usually described as nomadic people
They claim to belong to the clan of Agnivanshi Rajputs
These tribal folk have contributed beauty to Indian
craft through their distinct embroidery.
Banjara Tribal Dress :
1. Phetiya (as ghagra) and Kanchalli (as top)
2. Bangles(bandiya) on their Arms (patli)
3. Dhoti and Kurta (short with many folds)
Skilled Banjara women were moving to daily labour for livelihood
These NGOs are providing them training, job and rehabilitation.
Banjara embroidery now has an
international market.
Procurement of handloom and
handicraft products in India
region/state wise:
Source: Handloom Export
Promotion Council
MITCON Knowledge Hub
To study the jewellery making, training and the
pricing analysis.
Sponsored by District IndustrialDevelopment
Corporation, Latur
Provide training regarding :
1. Artificial jewellery
2.Handmade bags
3. Saree Work
Products were made using
mirror work, patch work and embroidery
Ashishdhara (Rural development through Women
Empowerment)
IN June 2007 a non govt. organization named
Ashishdhara was started again after it was destroyed
in the earthquake on 30th September 1993
Purpose :
To improve the social & economic condition of
women
To help the administration to start development
programmes for women
To be instrument of women’s education
To improve the share of wealth of district through
women empowerment
Area of work
Their main areas of work are
Social Improvement
Training
Panchayats for women related issues
Female education help
Various Exhibitions
Public relations
Products Offered:
Bead Dress
Dhoti Pant
Cotton Tops
Jute Bags
Tribal Jewellery
Banjara Belt
Purse
Pouches
ASHISHDHARA AND SWAPNABHOOMI PROBLEMS
Marketing and branding problems• No Brand registration although using Banjara labels
• No IPR
• Lack of Industrial Contacts
• Lack of co-ordination with other NGO’S
• Lack of Advertisement and Promotion
Production Problems• Lack of Machinery reqd. for higher efficiency and effectiveness
• Obsolete machinery of local manufacturing
• Fabric and Jute sourcing Problem
• Lack of Material Problems
• Lack of resources
SWADHAR (NGO FOR THE BLIND)
Main functional areas: Computer Training
Handloom Weaving
Acupressure and Massage center
Monthly production: 300-350 mats
Sizes of mats available: 3x6 mat can be
made of 5 sarees
4 x 6 mat can be made out of 7 sarees.
Cost of production: 8 Rs. Per square feet if the customer gives old sarees
17 Rs. Per square feet if the customer does not give sarees
Problems: Low production capacity
High cost of production
Marketing and sales
Areas covered i.e. market penetration
CONTACT PERSON :
Sanjay Kulkarni
Manager
Kedarnath Urban Co-operative Bank Limited
Latur
M: 9850192424
R. S. Ganacharya
Station-in-charge
Shivaji Nagar Police Station
Latur
Ph: 02382-243100
Shri Ravishankar Ravale
Principal
Industrial Training Institute
Shivaji Nagar
Latur
Ph: 02382-243009
Sushil Pawar
Maitri fashion & Gifts
Nandi Stop
Ausa Road, Latur
M: 9970997711
I.O.Daga
Raymond’s Showroom
Opp. ITI, Latur
Ph: 243568
Ketan Thakkar
Memsaabji
In front of Chaapsi medical
Dhanwant Vaghar
Assistant Manager
Axis Bank Limited
Niharika ladies World
Shop No. 15, Gandhi Chowk
Mantri Deepak
Mineral, The Boutique
Gandhi Chowk, Latur
Amrut Sonavane
Annabelle Ladies World
Gandhi Chowk, Latur
4 P’S OF MARKETING
Product
Employ designers to develop new products
Improve quality and durability
Constant innovation required – take interns
Price
Develop a cost based price for each market
Differential pricing needs to be followed
geographically
4 P’S OF MARKETING
Place
Use space devoted to handicrafts in shopping
malls
Shopping areas near tourist spots
Collaborate with business houses dealing with
handloom products.
Promotion
Participate in buyer-seller meets
Linkages with fair trade organizations
Product diversification workshops may be
organized
Started in 1958 by John Bissell.
A profit-driven business model rooted in the cooperative movement.
Benefits over 15,000 rural artisans and crafts persons across India.
Fab India- the name says it all.
ORGANIZATIONS INVOLVED IN PROMOTING ARTS AND CRAFTS
MSSIDC
• Handicraft Artisans can register themselves with MSSIDC
• Provide prime display space for selling at MSSIDC's Marhati
Emporia and annual exhibitions
• Provides training to next generation of younger artisans
• Promotion subsidy sheme
STATE THANDA DEVELOPMENT CORPORATION LIMITED
• Facilitate to develop basic infrastructure
• Renew, promote and strengthen the social institutions (mutts)
existed over ages in thandas
LIMITATIONS OF THE STUDY
Time was a limiting factor, as the number of respondents could have been more.
Unable to contact more employees due to holidays for Christmas and New Year.
Unawareness among respondents about the aspects of the product leading to Inability error.
Conclusion:
Improve the quality, designs and advertise the benefits of vegetable dyes.
keep making product in tune with the latest fashion.
Branding is an important parameter.
Specific strategies have to be followed depending upon the city and the nature of market existing there.
Regions / countries
Craftspersons / designers / resources
International organizations
NGOs
Enlightened business community
Media – TV, Radio, Press
Collaborate with:
The attention of policy makers
worldwide
Capture markets
with aggressive strategies
Capture mindshare
of the consumers
Capture Youth
– early involvement with craft
To Capture:
Queries PleaseTHANK YOU!!!