Latin America Mobile Market 2013 by Neomobile
5
LATIN AMERICA : THE LAND OF MOBILE OPPORTUNITIES Area 21,069,500 km2 Population +590 million MOBILE AD SPENDING 2012 $79M 2013 $140M 2014 $162M 2015 $210M 2016 $580M B2C ECOMMERCE SALES 2012 $36B 2013 $43B 2014 $51B 2015 $57B 2016 $62B MOBILE SUBSCRIPTIONS Brazil 240M 38.0% Mexico 98M 15.6% Argentina 55M 8.7% Colombia 47M 7.6% Venezuela 30M 4.9% Internet adoption in 2012 was 42.6%, expected to reach 53.4% by 2016 Internet user penetration in Latin America, 2011-2016: - 2011: 38.4% - 2012; 42.6% - 2013: 46.0% - 2014: 49.0% - 2015: 51.5% - 2016: 53.4% Languages: Spanish, Portuguese, Quechua, Mayan languages, Guaraní MOBILE PENETRATION 2010 96% 2011 107% 2012 112% 2013 117% Operators Améica Móvil, Telefónica, Telecom Italia, Millicom, Digicel and Tigo MOBILE OS MARKET SHARE México: 42% Android - 22% iOs - 20% smartphone penetration Colombia: 43% Android - 24% iOs - 22% smartphone penetration Brazil: 51% Android - 19% Nokia - 14% smartphone penetration Ecuador: 40% Android - 20% iOs - 10% smartphone penetration Peru: 14% Android - 58% iOs - 12% smartphone penetration Neomobile Offices: Mexico City Sao Paulo SOURCES: Global Stats Counter extracted in June 2013; Google May 2012; Comscore 2012; Futuro Labs Aug 2012; Internet World Stats; www.emarketer.com; BuddeComm;
description
In this presentation Neomobile analyzes the main facts and figures of the Latin America mobile market, a market where the Company is investing a lot with its services and where it has also a strong local presence thanks to the offices in Mexico City, Sao Paulo and Bogota.
Transcript of Latin America Mobile Market 2013 by Neomobile
LATIN AMERICA : THE LAND OF MOBILE OPPORTUNITIES
Area 21,069,500 km2Population +590 million
MOBILE AD SPENDING 2012 $79M 2013 $140M 2014 $162M 2015 $210M 2016 $580M
B2C ECOMMERCE SALES2012 $36B 2013 $43B 2014 $51B 2015 $57B 2016 $62B
MOBILE SUBSCRIPTIONS Brazil 240M 38.0%Mexico 98M 15.6%Argentina 55M 8.7%Colombia 47M 7.6%Venezuela 30M 4.9%
Internet adoption in 2012 was 42.6%, expected to reach 53.4% by 2016Internet user penetration in Latin America, 2011-2016:- 2011: 38.4%- 2012; 42.6%- 2013: 46.0%- 2014: 49.0%- 2015: 51.5%- 2016: 53.4%
Languages: Spanish, Portuguese, Quechua, Mayan languages, Guaraní
MOBILE PENETRATION 2010 96% 2011 107% 2012 112% 2013 117%
OperatorsAméica Móvil, Telefónica, Telecom Italia, Millicom, Digicel and Tigo
MOBILE OS MARKET SHAREMéxico: 42% Android - 22% iOs - 20% smartphone penetration Colombia: 43% Android - 24% iOs - 22% smartphone penetration Brazil: 51% Android - 19% Nokia - 14% smartphone penetration Ecuador: 40% Android - 20% iOs - 10% smartphone penetration Peru: 14% Android - 58% iOs - 12% smartphone penetration
NeomobileO�ces:Mexico CitySao Paulo
SOURCES:Global Stats Counter extracted in June 2013; Google May 2012; Comscore 2012; Futuro Labs Aug 2012;Internet World Stats; www.emarketer.com; BuddeComm;
SOCIAL MEDIA WEBSITES
www.neomobile.comwww.neomobile-blog.comwww.onebip.com
Neomobile S.p.A.viale Pasteur 78 - 00144 Roma - [email protected]
ADDRESS
