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LATEST SITUATION OF

JAPAN ONLINE

BOOKING

AFACT Plenary 2016 @ Tokyo, Japan

TT&L WG Meeting

TAKESHI HAYASHI TAP Co., Ltd.

November 7, 2016

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ABOUT TAP CO., LTD.

IT Company for Hospitality industry in Japan

Providing “Property Management System” since

1987

Specializing in Software development for Hotels

and Ryokans

Over 750 user properties

About 125 employees. (90 IT and Industry

specialists)

Tokyo main office and Okinawa office

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INTRODUCTION OF OUR CLIENTS

Hoshino Resorts - they will open first property

outside Japan in Bali next year.

APA Hotels - over 120 properties in Japan

JR Hokkaido Hotels – subsidiary of rail way

company that substantially owned by

Japanese government.

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PRODUCTS AND SERVICES

Our products and services for hotels, resorts and

ryokans are

TAP Hotel Management System ( packaged system software )

System development and integration

Consulting service

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TAP HOTEL MANAGEMENT SOLUTIONS

PropertyManagement(Accomodation)

CRM

POS(Restaurant/

Shop)

Banquet

Revenue Management

Chanel Controllers

PBX

Card Lock

VOD

Table Layout Designer

CTI

SPA ShopManagement

FinancialAccounting

Financial DataTransformation

Management Accounting

Human Resource and Salary

Management

Receivable(Credit)

Management

Cost Control

MaterialPurchase

Payment(Debt)

Management

支払予定

Bank

Banquets Information board

Shop Stock Control

Agent Payment Data Exchange

Internet Booking Engine

CRS

RestaurantReservation

SFA

PerformanceReport

System for FRONT office

System for BACK office

Interface with Outside Systems

Mobile OES

Additional FacilityManagement

Golf Course Management

Self Check In/Out Kiosk

BusinessAnalysis(Sales &

Accounting)

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INBOUND TOURISM BOOM

International visitors to Japan doubled to over 20

mil. people

8.36 mil (2012)

20 mil+ (2016)

Room occupancy rate is relatively high in major cities.

(Tokyo, Osaka, Nagoya, Fukuoka, Sapporo)

Ryokans in local area are challenging to get foreign visitors

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JAPAN ONLINE HOTEL BOOKING

Online hotel booking is rapidly expanding.

Ratio of online booking (2013)

Business 60% , City and Resort 30% , Ryokan 18%

Most of them are from OTAs.

Rakuten, Jalan, Rurubu Travel (for domestic)

Booking.com, Expedia (for international)

Japanese OTAs decreased their share.

Booking from International OTAs and global hotel brands are increasing.

Increase of booking from direct booking through meta search are expected.

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IT CONNECTIVITY 8

OTA

Hotel

Web

Site

Meta

Search Chanel

Manager

CRS

PMS

Hotel

User

2 Way Connection

Reservation / Inventory / Availability

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Small scaled Lodging House business model and Accommod

Tap co., ltd

1-10-1-202,Makabi,Naha-city,Okinawa

https://www.tap-ic.co.jp/index.html

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How many accommodations are introduced our systems

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As of July 2016,more than 750 accommodations are introducing our systems. https://www.tap-ic.co.jp/index.html

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Our main track record with introducing sysytems in Okinawa

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ホテル名称 部屋数 地区

Busena Terrace 419 Nago City

Naha Terrace 145 Naha City

The Atta Terrace 78 Onna Village

Terrace Club 68 Nago City

Bankoku Shinryoukan Okinawa Resort MICE facility Nago City

Kanucha Resort 450 Nago City

Southern Beach Hotel & Resort 495 Itoman City

Hoshinoya Taketomi Island 49 Taketomi Town Taketomijima

Hoshino Reort Rsonare Kohamajima 162 Taketomi Town Kohamajima

Niraikanai Iriomotejima 140 Taketomi Town Iriomotejima

Haimurubushi kohamajima 140 Taketomi Town Kohamajima

Shigira Bayside Allmanda 174 Miyakojima City

Hotel breeze bay marina 297 Miyakojima City

Brisa wellness villa 59 Miyakojima City

Maihama wellness reourt Okinawa 250 Motobu Town

Hotel Yugafuin Okinawa 64 Nago City

Hotel Yugafuin BISE 60 Motobu Town

Hotel Resonex Nago 143 Nago City

Hotel Resonex Naha 84 Naha City

Moon Ocean Okinawa Hotel & Residence 177 Ginowan City

Hotel Moon Beach 278 Onna Village

Kise Beach Palace 146 Nago City

Onna Marineview Palace 152 Onna Village

Hotel Palm Royal Naha 175 Naha City

Tokyo Daiichi Hotel Naha City Resort 225 Naha City

JAL Private Resort Okuma 184 Kunigami Village Okuma

APA Hotel〈Naha〉 361 Naha City

APA Hotel <Ishigakijima〉 89 Ishigaki City

Our main track record with introducing sysytems in Okinawa

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ホテル名称 部屋数 地区

Marriot Rsourt Okinawa 361 Nago City

Hotel Nikko Alivila/Yomitan resort Okinawa 396 Yomitan Village

Cadmium Hotel Monpa 68 Chayatan Twon

Vessel Campana Okinawa 161 Chayatan Twon

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The graph below indicates the change in number of Tourists visiting Okinawa

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(x1000） Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Total

H25 516.3 477.6 489.1 583.9 705.5 607.4 543 513.6 515.5 495.1 503.1 630.2 6580.3

H26 565.8 561.4 557.3 653.9 733.3 658.7 586 564.5 549.2 530.1 550.9 659 7169.6

H27 635.4 611.4 610 714 797.8 724.7 696.8 619.6 613.6 581.6 622.5 709.2 7936.3

0

100

200

300

400

500

600

700

800

900

4月 5月 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月

Tourists who visiting Okinawa from 2013-2015

H25 H26 H27

Statistics of OCVB

The figures below indicates the change in number of SLHs and mid size accommodations

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軒数 客室数 収容人数 軒数 客室数 収容人数昭和47年 － － － 94 1,376 2,751

50年 － － － 342 2,461 7,88251年 － － － 309 － 6,96753年 248 3,865 9,464 304 2,083 7,58555年 230 3,761 9,032 355 2,807 9,21857年 203 3,364 7,867 371 2,945 9,18259年 176 3,190 7,287 371 3,058 9,77661年 191 3,229 7,653 305 2,537 8,21763年 153 2,863 6,757 317 2,667 8,481

平成 2年 191 3,762 8,375 311 2,582 8,3454年 212 4,033 9,631 318 2,741 8,4826年 178 4,085 8,532 349 2,866 8,9858年 165 3,695 7,679 343 2,985 8,599

10年 163 3,487 7,044 361 3,021 9,07312年 156 3,412 6,714 369 3,118 9,40414年 164 3,534 7,252 375 3,145 9,29015年 160 3,594 7,128 462 3,685 10,86316年 152 3,562 6,885 481 3,876 11,45117年 182 3,962 8,079 590 5,050 13,41518年 156 3,673 7,179 667 5,584 15,34019年 167 3,946 7,634 720 5,782 15,90120年 169 3,691 7,341 794 6,141 16,85621年 168 3,699 7,412 851 6,566 17,80522年 173 3,626 7,395 904 6,753 18,38223年 176 3,517 7,152 954 7,014 18,71124年 170 3,450 7,078 1,010 7,108 19,20325年 161 3,317 6,780 1,055 7,321 19,80826年 161 3,366 6,797 1,149 7,577 20,59027年 166 3,429 6,949 1,266 8,000 22,004

民宿等小規模（100人未満）

※ 「民宿等」には、民宿、ペンション・貸別荘、ドミトリー・ゲストハウス、ウィークリーマンションが含まれる。 沖縄県の観光統計より作成

・Our targets SLH ・Nmber of SLH has been incrising

・On the other hands, mid size accommodations has been decreasing.

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Our target structure

Present our targets

Our new targets Small size accommodations

Mid size accommodations

Big accommodations

Tap has been focused on top 10% accommodations since we started this business. However, it has been changing since Tourists who are visiting Japan has been increasing dramatically. Because, Japan is host country for the Olympic games and deprecation of Yen.

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Our ideas and suggestions

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軒数 客室数 収容人数昭和47年 94 1,376 2,751

50年 342 2,461 7,88251年 309 － 6,96753年 304 2,083 7,58555年 355 2,807 9,21857年 371 2,945 9,18259年 371 3,058 9,77661年 305 2,537 8,21763年 317 2,667 8,481

平成 2年 311 2,582 8,3454年 318 2,741 8,4826年 349 2,866 8,9858年 343 2,985 8,599

10年 361 3,021 9,07312年 369 3,118 9,40414年 375 3,145 9,29015年 462 3,685 10,86316年 481 3,876 11,45117年 590 5,050 13,41518年 667 5,584 15,34019年 720 5,782 15,90120年 794 6,141 16,85621年 851 6,566 17,80522年 904 6,753 18,38223年 954 7,014 18,71124年 1,010 7,108 19,20325年 1,055 7,321 19,80826年 1,149 7,577 20,59027年 1,266 8,000 22,004

民宿等

Our targets have been increasing !

Do we acknowledge how guests want to

us ?

SLH should have more features!

No one pick up SLH`s needs!

We think unitary SHL`s information

Does big accommodations have their own cultures ?

SLH should going forward in same direction and more

improve!

It has been changing guest wants to have

more experience

SLH owner has very close relations with

guests

The issue of MICE is not for big accommodations, also

SLHs too

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Rooms Div Restaurant Div Bridal Div

Small size accommodations are focusing Rooms Div without any Restaurant Div and Bridal Div Small size accommodations are only focusing Rooms Div ,which is most profitable Div Small size accommodations management is better return than condominium management Profit of rooms are higher and relatively easy to cover fixed costs If it is difficult for individuals who try to manage Small size accommodations, they can outsource

management

Business model for Small size accommodations

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Other Div

Small size accommodations

民宿 ホテル ペンション ゲストハウス 小規模宿泊施設様向け 旅館

WEB宿泊予約・宿泊管理システム

アコモド

If you have Wi-Fi environment, you can use accommod just like check in counter 10

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Direct sales function

Easy sales control

Easy clients management

Accommod can provide you all necessary operations. Under Wi-Fi environment, Accommod can help you check in operation, check-out operation, sales management, corporate sales

Integrated direct booking and booking control system

Easy check in operation

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accommod導入後の1日の流れ

Direct sales function

Easy sales control

Easy clients management

○Easy accommodation planning

○Multi languages

（English/Chinese/Korea)

○クレジット事前決済対応

○Facebook log in available Easy check in operation

Booking image via Facebook：https://www.facebook.com/accommod.system/

Direct sales can drive your revenue

Easy log in

There is an inhibitory effect on Facebook log in

It`s not necessary for you to re-record booking information

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accommod導入後の1日の流れ

Easy sales control

Easy clients management

Easy check in operation

Integrated control for Direct booking and OTA booking Direct sales

function

Sight controller (Nettpan)

予約CSV

Accommodation management system

Accommod booking system

Facebook

etc…

Sample of room confomation

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accommod導入後の1日の流れ

Easy sales control

Easy clients management

Complete check in with signing on tablet

Direct sales function

Easy check in operation

https://www.accommod-hp.com/images/kinou/regicard.png

Guest card image：

・Accommod can show you guest information on the Tablet, like a guest card that is required by law.

Check in should complete with signing on Tablet.

Registered information data should be saved.

Automatic Receipt print out

・Press check out button, receipt automatically print out

・Aggregation of OTA`s points/multi accounts/

※You can check room cleaning condition

Check in

Check out

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accommod導入後の1日の流れ

Easy check in operation

Direct sales function

Easy sales control

Easy clients management

Automatic Aggregation functions

Other report

CRM makes repeaters

・Sales report

・Guests list

・Booking guest list

・Travel roots record list

・Occupancy ratio report

・Room rate report

・Sales report by subjects

・Room cleaning list

・Receipt detail

・Guest record by region

Sales control

Clients management

帳票サンプル

・You just change date, it makes automatically aggregate sales data and other data

・You can save all clients data

・You can check historical records

・You can make special plan for special clients

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