LATEST SITUATION OF JAPAN ONLINE BOOKING...4 JAPAN ONLINE HOTEL BOOKING Online hotel booking is...

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1 LATEST SITUATION OF JAPAN ONLINE BOOKING AFACT Plenary 2016 @ Tokyo, Japan TT&L WG Meeting TAKESHI HAYASHI TAP Co., Ltd. November 7, 2016 1 ABOUT TAP CO., LTD. IT Company for Hospitality industry in Japan Providing “Property Management System” since 1987 Specializing in Software development for Hotels and Ryokans Over 750 user properties About 125 employees. (90 IT and Industry specialists) Tokyo main office and Okinawa office 2
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Transcript of LATEST SITUATION OF JAPAN ONLINE BOOKING...4 JAPAN ONLINE HOTEL BOOKING Online hotel booking is...

  • 1

    LATEST SITUATION OF

    JAPAN ONLINE

    BOOKING

    AFACT Plenary 2016 @ Tokyo, Japan

    TT&L WG Meeting

    TAKESHI HAYASHI TAP Co., Ltd.

    November 7, 2016

    1

    ABOUT TAP CO., LTD.

    IT Company for Hospitality industry in Japan

    Providing “Property Management System” since

    1987

    Specializing in Software development for Hotels

    and Ryokans

    Over 750 user properties

    About 125 employees. (90 IT and Industry

    specialists)

    Tokyo main office and Okinawa office

    2

  • 2

    INTRODUCTION OF OUR CLIENTS

    Hoshino Resorts - they will open first property

    outside Japan in Bali next year.

    APA Hotels - over 120 properties in Japan

    JR Hokkaido Hotels – subsidiary of rail way

    company that substantially owned by

    Japanese government.

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    PRODUCTS AND SERVICES

    Our products and services for hotels, resorts and

    ryokans are

    TAP Hotel Management System ( packaged system software )

    System development and integration

    Consulting service

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    TAP HOTEL MANAGEMENT SOLUTIONS

    PropertyManagement(Accomodation)

    CRM

    POS(Restaurant/

    Shop)

    Banquet

    Revenue Management

    Chanel Controllers

    PBX

    Card Lock

    VOD

    Table Layout Designer

    CTI

    SPA ShopManagement

    FinancialAccounting

    Financial DataTransformation

    Management Accounting

    Human Resource and Salary

    Management

    Receivable(Credit)

    Management

    Cost Control

    MaterialPurchase

    Payment(Debt)

    Management

    支払予定

    Bank

    Banquets Information board

    Shop Stock Control

    Agent Payment Data Exchange

    Internet Booking Engine

    CRS

    RestaurantReservation

    SFA

    PerformanceReport

    System for FRONT office

    System for BACK office

    Interface with Outside Systems

    Mobile OES

    Additional FacilityManagement

    Golf Course Management

    Self Check In/Out Kiosk

    BusinessAnalysis(Sales &

    Accounting)

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    INBOUND TOURISM BOOM

    International visitors to Japan doubled to over 20

    mil. people

    8.36 mil (2012)

    20 mil+ (2016)

    Room occupancy rate is relatively high in major cities.

    (Tokyo, Osaka, Nagoya, Fukuoka, Sapporo)

    Ryokans in local area are challenging to get foreign visitors

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    JAPAN ONLINE HOTEL BOOKING

    Online hotel booking is rapidly expanding.

    Ratio of online booking (2013)

    Business 60% , City and Resort 30% , Ryokan 18%

    Most of them are from OTAs.

    Rakuten, Jalan, Rurubu Travel (for domestic)

    Booking.com, Expedia (for international)

    Japanese OTAs decreased their share.

    Booking from International OTAs and global hotel brands are increasing.

    Increase of booking from direct booking through meta search are expected.

    7

    IT CONNECTIVITY 8

    OTA

    Hotel

    Web

    Site

    Meta

    Search Chanel

    Manager

    CRS

    PMS

    Hotel

    User

    2 Way Connection

    Reservation / Inventory / Availability

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    Small scaled Lodging House business model and Accommod

    Tap co., ltd

    1-10-1-202,Makabi,Naha-city,Okinawa

    https://www.tap-ic.co.jp/index.html

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    How many accommodations are introduced our systems

    2

    As of July 2016,more than 750 accommodations are introducing our systems. https://www.tap-ic.co.jp/index.html

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    Our main track record with introducing sysytems in Okinawa

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    ホテル名称 部屋数 地区

    Busena Terrace 419 Nago City

    Naha Terrace 145 Naha City

    The Atta Terrace 78 Onna Village

    Terrace Club 68 Nago City

    Bankoku Shinryoukan Okinawa Resort MICE facility Nago City Kanucha Resort 450 Nago City

    Southern Beach Hotel & Resort 495 Itoman City

    Hoshinoya Taketomi Island 49 Taketomi Town Taketomijima

    Hoshino Reort Rsonare Kohamajima 162 Taketomi Town Kohamajima

    Niraikanai Iriomotejima 140 Taketomi Town Iriomotejima

    Haimurubushi kohamajima 140 Taketomi Town Kohamajima

    Shigira Bayside Allmanda 174 Miyakojima City

    Hotel breeze bay marina 297 Miyakojima City

    Brisa wellness villa 59 Miyakojima City

    Maihama wellness reourt Okinawa 250 Motobu Town

    Hotel Yugafuin Okinawa 64 Nago City

    Hotel Yugafuin BISE 60 Motobu Town

    Hotel Resonex Nago 143 Nago City

    Hotel Resonex Naha 84 Naha City

    Moon Ocean Okinawa Hotel & Residence 177 Ginowan City

    Hotel Moon Beach 278 Onna Village

    Kise Beach Palace 146 Nago City

    Onna Marineview Palace 152 Onna Village

    Hotel Palm Royal Naha 175 Naha City

    Tokyo Daiichi Hotel Naha City Resort 225 Naha City

    JAL Private Resort Okuma 184 Kunigami Village Okuma

    APA Hotel〈Naha〉 361 Naha City

    APA Hotel

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    The graph below indicates the change in number of Tourists visiting Okinawa

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    (x1000) Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar Total

    H25 516.3 477.6 489.1 583.9 705.5 607.4 543 513.6 515.5 495.1 503.1 630.2 6580.3

    H26 565.8 561.4 557.3 653.9 733.3 658.7 586 564.5 549.2 530.1 550.9 659 7169.6

    H27 635.4 611.4 610 714 797.8 724.7 696.8 619.6 613.6 581.6 622.5 709.2 7936.3

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    4月 5月 6月 7月 8月 9月 10月 11月 12月 1月 2月 3月

    Tourists who visiting Okinawa from 2013-2015

    H25 H26 H27

    Statistics of OCVB

    The figures below indicates the change in number of SLHs and mid size accommodations

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    軒数 客室数 収容人数 軒数 客室数 収容人数昭和47年 - - - 94 1,376 2,751

    50年 - - - 342 2,461 7,88251年 - - - 309 - 6,96753年 248 3,865 9,464 304 2,083 7,58555年 230 3,761 9,032 355 2,807 9,21857年 203 3,364 7,867 371 2,945 9,18259年 176 3,190 7,287 371 3,058 9,77661年 191 3,229 7,653 305 2,537 8,21763年 153 2,863 6,757 317 2,667 8,481

    平成 2年 191 3,762 8,375 311 2,582 8,3454年 212 4,033 9,631 318 2,741 8,4826年 178 4,085 8,532 349 2,866 8,9858年 165 3,695 7,679 343 2,985 8,599

    10年 163 3,487 7,044 361 3,021 9,07312年 156 3,412 6,714 369 3,118 9,40414年 164 3,534 7,252 375 3,145 9,29015年 160 3,594 7,128 462 3,685 10,86316年 152 3,562 6,885 481 3,876 11,45117年 182 3,962 8,079 590 5,050 13,41518年 156 3,673 7,179 667 5,584 15,34019年 167 3,946 7,634 720 5,782 15,90120年 169 3,691 7,341 794 6,141 16,85621年 168 3,699 7,412 851 6,566 17,80522年 173 3,626 7,395 904 6,753 18,38223年 176 3,517 7,152 954 7,014 18,71124年 170 3,450 7,078 1,010 7,108 19,20325年 161 3,317 6,780 1,055 7,321 19,80826年 161 3,366 6,797 1,149 7,577 20,59027年 166 3,429 6,949 1,266 8,000 22,004

    民宿等小規模(100人未満)

    ※ 「民宿等」には、民宿、ペンション・貸別荘、ドミトリー・ゲストハウス、ウィークリーマンションが含まれる。 沖縄県の観光統計より作成

    ・Our targets SLH ・Nmber of SLH has been incrising

    ・On the other hands, mid size accommodations has been decreasing.

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    Our target structure

    Present our targets

    Our new targets Small size accommodations

    Mid size accommodations

    Big accommodations

    Tap has been focused on top 10% accommodations since we started this business. However, it has been changing since Tourists who are visiting Japan has been increasing dramatically. Because, Japan is host country for the Olympic games and deprecation of Yen.

    7

    Our ideas and suggestions

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    軒数 客室数 収容人数昭和47年 94 1,376 2,751

    50年 342 2,461 7,88251年 309 - 6,96753年 304 2,083 7,58555年 355 2,807 9,21857年 371 2,945 9,18259年 371 3,058 9,77661年 305 2,537 8,21763年 317 2,667 8,481

    平成 2年 311 2,582 8,3454年 318 2,741 8,4826年 349 2,866 8,9858年 343 2,985 8,599

    10年 361 3,021 9,07312年 369 3,118 9,40414年 375 3,145 9,29015年 462 3,685 10,86316年 481 3,876 11,45117年 590 5,050 13,41518年 667 5,584 15,34019年 720 5,782 15,90120年 794 6,141 16,85621年 851 6,566 17,80522年 904 6,753 18,38223年 954 7,014 18,71124年 1,010 7,108 19,20325年 1,055 7,321 19,80826年 1,149 7,577 20,59027年 1,266 8,000 22,004

    民宿等

    Our targets have been increasing !

    Do we acknowledge how guests want to

    us ?

    SLH should have more features!

    No one pick up SLH`s needs!

    We think unitary SHL`s information

    Does big accommodations have their own cultures ?

    SLH should going forward in same direction and more

    improve!

    It has been changing guest wants to have

    more experience

    SLH owner has very close relations with

    guests

    The issue of MICE is not for big accommodations, also

    SLHs too

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    Rooms Div Restaurant Div Bridal Div

    Small size accommodations are focusing Rooms Div without any Restaurant Div and Bridal Div Small size accommodations are only focusing Rooms Div ,which is most profitable Div Small size accommodations management is better return than condominium management Profit of rooms are higher and relatively easy to cover fixed costs If it is difficult for individuals who try to manage Small size accommodations, they can outsource

    management

    Business model for Small size accommodations

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    Other Div

    Small size accommodations

    民宿 ホテル ペンション ゲストハウス 小規模宿泊施設様向け 旅館

    WEB宿泊予約・宿泊管理システム

    アコモド

    If you have Wi-Fi environment, you can use accommod just like check in counter 10

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    Direct sales function

    Easy sales control

    Easy clients management

    Accommod can provide you all necessary operations. Under Wi-Fi environment, Accommod can help you check in operation, check-out operation, sales management, corporate sales

    Integrated direct booking and booking control system

    Easy check in operation

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    accommod導入後の1日の流れ

    Direct sales function

    Easy sales control

    Easy clients management

    ○Easy accommodation planning

    ○Multi languages

    (English/Chinese/Korea)

    ○クレジット事前決済対応

    ○Facebook log in available Easy check in operation

    Booking image via Facebook:https://www.facebook.com/accommod.system/

    Direct sales can drive your revenue

    Easy log in

    There is an inhibitory effect on Facebook log in

    It`s not necessary for you to re-record booking information

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    https://www.facebook.com/accommod.system/https://www.facebook.com/accommod.system/

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    accommod導入後の1日の流れ

    Easy sales control

    Easy clients management

    Easy check in operation

    Integrated control for Direct booking and OTA booking Direct sales

    function

    Sight controller (Nettpan)

    予約CSV

    Accommodation management system

    Accommod booking system

    Facebook

    etc…

    Sample of room confomation

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    accommod導入後の1日の流れ

    Easy sales control

    Easy clients management

    Complete check in with signing on tablet

    Direct sales function

    Easy check in operation

    https://www.accommod-hp.com/images/kinou/regicard.png

    Guest card image:

    ・Accommod can show you guest information on the Tablet, like a guest card that is required by law.

    Check in should complete with signing on Tablet.

    Registered information data should be saved.

    Automatic Receipt print out

    ・Press check out button, receipt automatically print out

    ・Aggregation of OTA`s points/multi accounts/

    ※You can check room cleaning condition

    Check in

    Check out

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    https://www.accommod-hp.com/images/kinou/regicard.pnghttps://www.accommod-hp.com/images/kinou/regicard.pnghttps://www.accommod-hp.com/images/kinou/regicard.pnghttps://www.accommod-hp.com/images/kinou/regicard.png

  • 8

    accommod導入後の1日の流れ

    Easy check in operation

    Direct sales function

    Easy sales control

    Easy clients management

    Automatic Aggregation functions

    Other report

    CRM makes repeaters

    ・Sales report

    ・Guests list

    ・Booking guest list

    ・Travel roots record list

    ・Occupancy ratio report

    ・Room rate report

    ・Sales report by subjects

    ・Room cleaning list

    ・Receipt detail

    ・Guest record by region

    Sales control

    Clients management

    帳票サンプル

    ・You just change date, it makes automatically aggregate sales data and other data

    ・You can save all clients data

    ・You can check historical records

    ・You can make special plan for special clients

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