Late Modern 1945-1970. The Late Modern period was greatly effected by society around it. It was...
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![Page 1: Late Modern 1945-1970. The Late Modern period was greatly effected by society around it. It was influenced by many different people, places, and happenings.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649cce5503460f9499a426/html5/thumbnails/1.jpg)
Late Modern1945-1970
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The Late Modern period was greatly effected by society around it.
It was influenced by many different people, places, and happenings of it’s time.
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Late Modern is...simple
functionalinformal
organic and geometricelegantminimalcultural
wittypowerful
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InfluencesChristian Dior
a fashion designer with a NEW look
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Dior
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more Dior designs
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Television
• the NEW television brought a new approach to the way things were viewed by masses. Design was easier widespread.
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Mini Skirts:The mini-skirt is a simple portrayal of the
changing of times. People were more comfortable to their bodies and the bodies
around them. We begin to be more open-minded.
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Frank Loyd Wright
Wright was a Late Modern architect who was very
knowledgeable to form and function. He also paid close attention to nature and to work with, not against it.
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Frank Loyd Wright’s Architecture
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More Wright
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The Bauhaus still was a huge part of the design process of this period. This school was the place to be, and all that came from it
was the design standard.
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Bauhaus Cesca Chair: This was a fairly simple chair that is of perfect design. It’s timeless. How many of these have
you seen?
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New York CityNYC was the place to be of this time. It’s culture takes
off.
Art.Architecture.
Design.Fashion.Theater.
You had to be in New York.
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New York, New YorkMadison Avenue was the Center of the Cultural Universe
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current Madison
Ave Shop-front.
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Invention!A new design invention– Mechanical Boards, allowed designers to cut type, images and “glue” them down essentially creating the
first of all layers.
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Typography
The most important part of design gets it’s voice first heard.
Conceptual type is also born.
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Examples of conceptual type.
These are someone’s initials that they would
use for a logo, etc.
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Avant Garde:this is a new typeface that
greatly shows the Late Modern
design.
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Designers
The Late Modern period had many amazing influential designers.
Here are just a few.
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Saul Bass
-known for movie titles-first Hollywood movie
campaign(logo, poster, ad, title, credits)
-Corporate logos-graphic elements
-simple powerful pictographs
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Saul Bass and his work.
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Movie Posters
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Saul Bass was known for his AMAZING logos. Many of which are still used today. He had his
own style that many current designers try to reproduce.
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Recognize this man?
yeah...it’s a Saul Bass design
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Raymond Loewy
-purely geometric design-simple typography
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(notice the similarity between the coke machine and the pencil sharpener!)
Raymond Loewy Designs
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Paul Rand
-unique, witty, simple-collages, photo-gram,
cutouts
-revolutionized the way words and type went together.
-“Intelligent” designer for intelligent audience
influenced generations of designers.
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famous pictogram by Paul Rand
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a few paul rand logos...
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Alexy Brodovitch
-Art Director for Harpers Bazaar 1934-1958
known for extreme cropping and amazing
typographical skills
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example of cropping and Alexy’s work
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Lester BeallSelf-taught designer
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Beall’s symbolic logos
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Symbolic designs by Lester Beall
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Herb Lubalintypographer
“the type genious of his time”
created Avant Garde
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use of type as design
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famous Loubalin Logo
another typeface he created
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Jan Tschichold
“The New Typographer”
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Tschichold Typedesign Examples
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References:Meggs, Philip B and Alston W. Purvis. Meggs’ History of Graphic Design. John Wiley & Sons,
Inc., 2006.
Paul Rand: Pioneer of Design. Communication Arts. Magazine. March/April 1999.
http://en.wikipedia.org/wiki/Paul_Rand
http://www.designmuseum.org/design/saul-bass
http://www.aiga.org/content.cfm/medalist-herblubalin
http://www.designmuseum.org/design/christian-dior