Last-Minute Holiday Email Marketing Idea (That you can start today!)
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Transcript of Last-Minute Holiday Email Marketing Idea (That you can start today!)
© Constant Contact 2016
Last-Minute Holiday Email Marketing Ideas
That you can start right now!
© Constant Contact 2016
Your Host:Bria Sullivan
Webinar Content Developer
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Agenda1.How to create a holiday marketing
campaign fast 2.Tools to create holiday visuals3.How to be efficient with time-
saving tips
Are you ready for the holiday season?
You will be after this presentation!
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How to create a holiday marketing campaign fast
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Thursday Nov. 24th
Friday Nov. 25th
Giving TuesdayThanksgivi
ngBlack Friday
Cyber Monday
Small Business Saturday
Dates to Remember in November
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Saturday Nov. 26th
Monday Nov. 28th
Tuesday Nov. 29th
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SaturdayDec. 24th
Sunday Dec. 25th
New Year’s Day
End of Hanukkah
Christmas Eve
Christmas Day
Start of Hanukkah
New Year’s Eve
KwanzaaBoxing
Day
Dates to Remember in December
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Monday Dec. 26th
SaturdayDec. 31st
Sunday January 1st
2017
Where to start
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Set a goal
Create an offer
Promote it
Where to start
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Set a goal
Create an offer
Promote it
• Increase sales• Increase
donations• Collect contacts
Where to start
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Set a goal
Create an offer
Promote it
Start with a Constant Contact Trackable Coupon
Start with a Constant Contact Trackable
Coupon
•What are you offering? – put this in the headline
• How will it help the reader? – message body should be compelling to pull reader in
•What should they do next? – the call-to-action button explains benefit of taking action
What to Say and How to Say It
What can you offer?
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Gift with purchase
Coupon / discountFree shipping
Deals – BOGO, referrals Gift cards
Downloadable digital gift
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19
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24
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Where to start
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Set a goal
Create an offer
Promote it
Announcement (two weeks out)
Promotion date
Time-based promotional email
One-week reminder
Announcement (two weeks out)
Promotion date
Time-based promotional email
Last-chance reminder
One-week reminder
Announcement (two weeks out)
Promotion date
Time-based promotional email
© Constant Contact 2016
M T W Th F Sa Su31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18Email: Announce Your Offer
19 20FB/Twitter/PT - Holiday shopping guide - Preview
21 22 23 24Thanksgiving
25 26 Small Business Saturday
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28 29
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Start promoting today
Social Media
Holiday Event
18 2O
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© Constant Contact 2016
M T W Th F Sa Su31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17FB Post - Things we’re thankful for
18Email: Announce Your Offer
19 20FB/Twitter/PT - Holiday shopping guide - Preview
21Reminder: Offer details, dates
22 23Last Chance –Sales items Photo album
24Thanksgiving
25Black Friday
26 Small Business Saturday
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28 Cyber Monday
29 Giving Tuesday
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Here’s how you begin
Social Media
Holiday Event
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28 29
2525Last-chance: Hype up offerBlack Friday
© Constant Contact 2016
M T W Th F Sa Su1 2 3
FB/Pinterest - Post images of new products
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5 6 7 8 9 10 11
12 13 14 15 18 17 18
19 20 21 22 23 24 Christmas EveHanukkah begins
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26 27 28 29 30 31 January 1, 2017New Year’s Day
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December Marketing Calendar
Social Media
Holiday Event
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© Constant Contact 2016
M T W Th F Sa Su1 2 3
FB/Pinterest - Post images of new products
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5 6FB/TW Post – Getting into the spirit
7 8 9 10Announcement: Email: Promote offer
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12 13 14FB Post - Behind the scenes video/Facebook Live
15 18Reminder Email: Offer details, dates
17 18Twitter Post - Helpful shopping guide
19 20 21 22 23FB Post - Photo Album of sale items
24 Christmas EveHanukkah begins
25Christmas Day
26 Boxing Day
27 28 29 30 31New Year’s Eve
January 1, 2017New Year’s Day
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December Marketing Calendar
Social Media
Holiday Event
22Last-chance Email: Detail offer, end date, hours
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20FB/TW/PT – Share holiday prep video
26 31 1 January 2017
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Tools to create better holiday images
A picture is worth a thousand likes 90% of information processed by the brain is
visual content
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Mmm...“I’ll pick up chocolate on the way home.”
Source: www.adweek.com
Do these look good? With the right tools you can do this too!
Make images fast with Constant Contact’s Artworktool
Add words to images to create more compelling graphics
Santa’s Super Shopping Guide
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Add videos to your marketing
strategy Videos increase click-
through rates by 300%
Source: Forrester Research, Adobe, Syndacast, Social Bakers
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Add videos to your marketing
strategy Videos increase click-
through rates by 300%52% of marketers report
video content has highest ROI 74% of all internet traffic
in 2017 will be video
Source: Forrester Research, Adobe, Syndacast, Social Bakers
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Add videos to your marketing
strategy Videos increase click-
through rates by 300%52% of marketers report
video content has highest ROI 74% of all internet traffic
in 2017 will be video
Source: Forrester Research, Adobe, Syndacast, Social Bakers
135% more organic reach with Facebook Live
Shoot a video on your smartphone
Or use Facebook Live!
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How to be efficient with time-saving tips Agenda
Pre-Schedule
Campaigns
Create your emails ahead of time; schedule in advance
Automate as much as you can
Pre-Schedule
Campaigns
Autoresponder
Create your emails ahead of time; schedule in advance
Customize Welcome
Email Welcome new contacts – add value with helpful information
Automate as much as you can
Pre-Schedule
Campaigns
Collect fast on the go! Automatically grow your list
Create your emails ahead of time; schedule in advance
Customize Welcome
Email Welcome new contacts – add value with helpful information
Use apps to collect
contacts
Automate as much as you can
Pre-Schedule
Campaigns
Autoresponder
Collect fast on the go! Automatically grow your list
Create your emails ahead of time; schedule in advance
Set up a time-based promotional series of emails for multiple groups
Customize Welcome
Email Welcome new contacts – add value with helpful information
Use apps to collect
contacts
Automate as much as you can
Pre-Schedule
Campaigns
Autoresponder Pre-
schedule social posts
Collect fast on the go! Automatically grow your list
Create your emails ahead of time; schedule in advance
Set up a time-based promotional series of emails for multiple groups
Use a social dashboard to pre-schedule posts and manage interactions
Customize Welcome
Email Welcome new contacts – add value with helpful information
Use apps to collect
contacts
Automate as much as you can
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1.Get started a. Set a measurable goalb. Create an offer c. Promote it using email and social media. d. Use a marketing calendar to plot out your promotions
2.Use visuals to grab attentiona. Artworktool and stock images within Constant Contact
accountb. Shoot a 90-sec video on smartphone, or use Facebook
Live3.Plan ahead with scheduling tools
a. Pre-schedule your emails ahead of timeb. Pre-schedule your social media postsc. Use apps to collect email addresses that
automatically sync with Constant Contact
Summary
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Don’t waste another second!
Log in now or sign up today! www.constantcontact.com
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Need more inspiration? Visit our Holiday Headquarters!
•www.constantcontact.com/holiday