In Atlantic:

195RA

Last Mile Recruitment

I N P A C I F I C :

130RA

Last mile strategy

We can do it better and bigger!

Why Last Mile - Purpose

How Last Mile - Strategies

What Last Mile - Goals

Timelines (standard- daily )

Showcasing (GCPs)

Last Mile is a common initiative for all LCs to

recruit EPs in order to manage a huge volume

of XPs for Q4- Q1 and multiply the impact of

AIESEC in Southern Cone.

All LC activities must have a clear and concrete

impact on generating more experiences.

Why - Current

State

Planned RA Q3 Current RA Q3

139 - 77(AR) 56 (CO) 6 (UR) 73 - 43 (AR) 26 (CL) 4 (UR)

Planned RA Q4 Current RA Q4

233 – 136(AR) 76(CL) 21(UR) 119 - 56 (AR) 60 (CL) 3 (UR)

GAP:

180

GAP:

330 RA

Clearly it’s not OK

So why shall we go through the

last mile?

• To achieve our goals for 2012.

• To contribute to the growth of the region.

• To fulfill our promise in cooperations with other

countries.

• To leave a meaningful exchange pipeline for

incoming Ebs.

• To prove ourselves that we can do better

How -

Strategies

First steps

• Building Talent Capacity: member reallocation

based on the goals setting

• Area structure – breaking paradigms:

optimizing the area structure

And how do I structure my

area?

JD Based:

What is it? – When every member

has a defined job role and is only

working on aspecific task.

When to use? – When an LC is doing

a high volume of exchanges in the

particular programme.

Project Based:

What is it? – When an individual is

working on multiple things within a

project.

When to use? – When an LC is not

doing a high volume of exchanges in

the particular programme.

OGCDP

• Structure can be based on Projects, specific countries or universities the LC is present

in or wants to target or just JD Based depending on the peak.

• Duration of the team can be 3-6 months.

• In case of LCs with large volumes, it is advised to have someone responsible for

Preparation and Re-integration.

VP OGCDP

Project Manager

University Y

Project Manager

University X

Matching Coordination

oGCDP

JD based example for LC with high volume of

exchanges:

VP OGCDP

TL Raising TL

Matching TL

Delivery

Implementation Example

• LC Current State : LC 1

Actual OGX Pipeline: 8 members

Actual OGX Area Structure: Sales Coordination, MA Coordination and Promotion Coordination

Current RA: 10

GAP in Planned RA: 33

EXPECTED LAST MILE: 30

Universities in focus:

UNIV1– all products

UNIV2– Global Citizen Health

UNIV3 – Potential all products

Current Planned Strategy to November:

1. 3 seminars in UNI1

2. 1 Exchange Event

3. Global Citizen Health Promotion in UNI2

VPOGX

Promotion Coord.

Sales Coord. MA Coord.

1

2

3

• LC Planned State : LC1

OGX Pipeline: 15 members

OGX Area Structure: Project1, Project2, Project3, DeliveryCoordination

Running for: 36 RA

Structure:

New Planned Strategy and Timeline:

1. 3 seminars by week, by university and by product focus

2. Weekly phisycal sales in universities by project

3. Media based promotion – LC Engagement in social media

4. Announcements – Media appearances

VPOGX

Project1 (10RA) Project2 (20RA) Project3 (6RA) Delivery Coord.

1

2

3

The Timeline

The timelines in your LCs are recommended to be detailed and precise

(daily). They are going to be tracked on National and Local levels:

MC EB Support

• LCP Expectation Setting Meeting

• Last Mile Skype Meeting

• Weekly Goals Tracking – Integrated project tool

• Last Mile Reinforcement in LC Visits

What - Goals

Cluster Growth

Cluster Potential

Cluster Capacity

Sharing GCP

Let’s learn from one GCPs in the Southern Cone network:

• AIESEC in USM:

1) Market Segmentation: Focus on internships valid for the University and focus on

countries and International Cooperations negotiated for SCON

2) ER in OGX: Visits to career managers and department heads in order to sell the

Internships and ensure the validation for students.

3) Working as a Youth Market Corner: Early Campaing align with OGX- COMM ;

aligned with Global peaks .

4) EPs Contacted in a short period of time in order to make RA

5) Review Board / Selection Process: The system began with interventions in Classrooms

during the days Monday, Tuesday and Wednesday where they were invited to RB for

Thursdays and an RA Day on Saturday.

This was done for several weeks until the resource is exhausted and changed by

interventions in universities stands, but also by RB RA Day on Thursday and Saturday.

6) RA Process: The RA Day climbed the approved sheets in a room with computers,

contracts are signed and paid the fees.

• Keep in mind these questions:

–What are the opportunities that I see from this

GCP?

–What are the Challenges that made my entity

hard to implement?

“It’s about being relevant, not being

profitable”

Last Mile Recruitment

Make BIG Things

HAPPEN!

Doubts?

I’m all yours

Caaio.nascimento@aiesec.net