LAS White Paper on WordPress
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Transcript of LAS White Paper on WordPress
![Page 1: LAS White Paper on WordPress](https://reader033.fdocuments.us/reader033/viewer/2022052900/555b34b9d8b42afc348b4eeb/html5/thumbnails/1.jpg)
Time to build a new multilingual website?
Consider WordPress.
Approved Google Engage Agency
![Page 2: LAS White Paper on WordPress](https://reader033.fdocuments.us/reader033/viewer/2022052900/555b34b9d8b42afc348b4eeb/html5/thumbnails/2.jpg)
An easy-to-use Dashboard with everything at your fingertips
Today websites are no longer static brochure-like. Fresh
content is a major component to a successful website
and search engines like Google put a premium on
high-quality fresh content. WordPress comes with a
great page editor so you can prepare new copy directly
in your site, preview it, publish it and make edits very
quickly without the help of a third-party. WordPress
comes with a great dashboard that makes managing
your website easy. You can easily make changes to
existing pages, create new pages and view and
manage all your Google Analytics as well.
On the left hand side are all the tools you’ll need to
manage your website. From managing individual pages
and posts to adding new plugins. As you can see you
can even embed Youtube videos in your pages and
posts. You can view and publish readers comments,
add users and manage spam filters here too.
We’ve translated and localized quite a few websites
in our day. More often than not we’ve seen our largest
clients purchase expensive CMS solutions and then
spend thousands more customizing it. Before you go
and do that we suggest that you take a close look at
WordPress. WordPress is “open source” software which
means it’s free and that it has a community of developers
that can support it, help with implementation who create
low-cost “plugins” to add functionality to it. There are
many WordPress developers out there so you have
a lot of choices on whom to work with on your site.
From our experience, unless you are building a complex
eCommerce site high-end CMS solutions don’t really
have any functionality that you can’t get with WordPress.
In fact we’ve seen some that are far less robust and
more cumbersome to work with. I’ll share some
WordPress features that demonstrate how simple it
is to manage your websites.
![Page 3: LAS White Paper on WordPress](https://reader033.fdocuments.us/reader033/viewer/2022052900/555b34b9d8b42afc348b4eeb/html5/thumbnails/3.jpg)
One of my favorite plugins lets me view my all Google
Analytics data without having to go to my Google
dashboard. For a quick snapshot view of how a site
is performing I actually prefer this plugin anyway.
I only use the Google Analytics dashboard when
I need to make changes to an Adwords campaign.
Otherwise this plugin displays all the data I want to
see without having to scroll thru data I don’t use or
to click on multiple tabs.
From here I have a list of every page in our website,
the SEO Title Tags and Keywords for each page and
basic Page performance including; total number of
views, number of site exits from each page and the
number of unique visitors. I can change content on each
page, revise Title Tags and add or remove keywords.
Easily and intuitively. No programming code to work
around or change either. In other words you don’t
need to be a rocket scientist to manage your website. Google Analytics with SEO Keywords
and Page performance data
Google Analytics data for website monitoring and optimization
![Page 4: LAS White Paper on WordPress](https://reader033.fdocuments.us/reader033/viewer/2022052900/555b34b9d8b42afc348b4eeb/html5/thumbnails/4.jpg)
Website Translation and Localization as easy as 1,2,3. Almost.
Newer versions of WordPress are designed for
multilingual publishing. With the addition of a few
plugins translation and localization cannot be made
any simpler. While WordPress does support both
human translation and machine translation performed
by Google, we strongly recommend you work with a
translation supplier. Not only is the quality of Google
Translate inferior and not “publication ready” requiring
editing, amazingly enough Google itself punishes
machine translation in its Search engine algorithm
labeling it “low quality content” or even “spammy”.
Remember Google and other search engines’ mission
is to deliver “answers” and high-quality content that
helps its users find the information they are looking for.
Google constantly monitors its search results to
eliminate spam and low-quality content.No outside software needed to
localize a website, simple and efficient
![Page 5: LAS White Paper on WordPress](https://reader033.fdocuments.us/reader033/viewer/2022052900/555b34b9d8b42afc348b4eeb/html5/thumbnails/5.jpg)
All the tools needed to build multilingual search effective
websites can be found in one application! The only
thing you can’t do in WordPress is edit graphic images.
Otherwise all the tools are here. You can even connect
your websites to Translation Memories to capture
and reuse translations, reducing costs, timing even
further while ensuring consistency without investing
in expensive “connectivity” software or spending a
small fortune on software customization. WordPress
is a great solution for most large to midsize websites
with moderate to complex requirements.
Rick Woyde is a New Business Development Manager
at Language Art & Science and regularly helps clients
get the most from their multilingual needs. Rick can be
reached at +1-248-246-0475 or you can email him at
Visit our website at www.languageartsandscience.com
for more information on how we can help you build cost
effective multilingual websites.
333 West 7th Street, Suite 120Royal Oak, MI 48067Ph: 248-246-0475, Fax: 248-282-0433