LAS VEGAS, NVAIRPORT MEDIA GUIDE

AIRPORTMEDIA GUIDE

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OUR HISTORY

AIRPORT ADVERTISING

AIRPORT PROFILE

TRAVELER PROFILE

MARKET PROFILE

COMPETITIVE MEDIA ANALYSIS

MAPS

PRODUCT OFFERINGS

ADVERTISING COMPANY

LAS VEGAS

A simple flip of the coin in Pensacola, Florida, landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss, and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company. Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of Out-of-Home advertising in the nation.

Through generations of commitment, integrity, and innovation, Lamar has changed the nation’s landscape while still maintaining the character of a family business.

OUR HISTORY| LAS VEGAS

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Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high campaign awareness and ad recall by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

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| LAS VEGAS

AIRPORT PROFILEMcCARRAN INTERNATIONAL AIRPORT

AVERAGE ANNUAL PASSENGERS:

42 MILLION

TRAFFIC AND IMPRESSIONS42+ million Total Annual Passengers (6.8 Million International)

3.5 Million Monthly Passengers

AIRPORT TRAFFIC

TERMINAL TRAFFICTerminal 1: 80%Terminal 3: 20%

TERMINAL TRAFFIC - BAGGAGE CLAIMTerminal 1: 75%Terminal 3: 25%

BAGGAGE CLAIM - PASSENGERSSouth Baggage Claim: 42%North Baggage Claim: 33%Terminal 3 Baggage Claim: 25%

RANKED 9TH IN THE NATION

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The 8th fastest growing airport, McCarran International Airport is also among the top ten largest airports in the U.S. McCarran Int’l handles over 400 flights and more than 117,000 passengers traveling through the terminals each day. That’s more than 42 million passengers every year! McCarran Int’l has two terminals with 65 aircraft gates. 30 airlines fly to more than 100 domestic and 27 international destinations, including every major media market and population base in the U.S., Mexico and Canada.

AIRLINES:Aeromexico | Air Canada | Alaska | Allegiant

American | British Airways | Condor | Copa | Delta

Edelweiss | Frontier | Hawaiian | Interjet JetBlue

Korean Air | Omni | Southwest | Spirit Airlines

Sun Country | Sunwing | Thomas Cook | United

US Airways | Virgin America | Virgin Atlantic

VivaAerobus | Volaris | WestJet

INT’L NON-STOP DESTINATIONS:Paris | Amsterdam | Frankfurt | Manchester

Mexico City | Quebec | Vancouver | Montreal

Panama City | Seoul | London

KEY DOMESTIC NON-STOPS:Los Angeles | San Francisco | Denver | Dallas

Seattle | Phoenix | Atlanta | Chicago |

New York City | Minneapolis | Salt Lake City

Houston | Minneapolis

TRAVELER PROFILEMcCARRAN INTERNATIONAL AIRPORT

75% of frequent flyerssay they both notice airport advertising and take the time to read the message.

Frequent flyers are 56% more likely than all Americans to be first to try or buy new products or services.

73% of business frequent flyers spend up to 2 hours in connecting airports during layovers.

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FREQUENT FLYER

FAST FACTS:HHI $100,000+Frequent Fliers: 126% more likely

Air Travelers: 60% more likely, overall

College DegreeFrequent Fliers: 62% more likely

Air Travelers: 39% more likely, overall

Post Graduate DegreeFrequent Fliers: 142% more likely

Air Travelers: 68% more likely, overall

Spend Less Time Watching TVFrequent Fliers: 35% less likely to be a heavy TV viewer

Air Travelers: 21% less likely, overall

Spend More Time on the InternetFrequent Fliers: 54% more likely to be a heavy internet user

Air Travelers: 23% more likely, overall

90 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEARFrequent Fliers4+ trips per year (6 trips/year avg)

Air TravelersAvg 3 trips/yr

MARKET PROFILELAS VEGAS, NV

50.1% MALE 49.9% FEMALE

18-24 y/o 9.21% 45-54 y/o 13.4% 25-34 y/o 14.4% 55-64 y/o 11.5%35-44 y/o 14.1% 65 & older 13.5%

12% ARE AFRICAN AMERICAN; 30% ARE HISPANIC

30% OF HOUSEHOLDS EARN > $75,000/YEAR

51% OWN THEIR RESIDENCE WHILE 40% RENT

2,065,600P O P U L A T I O N : 24% OF RESIDENTS ARE COLLEGE GRADUATES

SOURCES: SCARBOROUGH USA+ 2015 (Release 1), US Census

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AREA EVENTS & ATTRACTIONS:Lake Mead Cruises | Richard Petty Driving Experience | Gold & Silver Pawn Show

Wild West Horseback Adventures | American Muscle Car Challenge | San Gennaro Feast

Black Canyon River Adventure Tour | Aliante Golf Club | Angel Park Golf Club | Texas Revue

Arroyo Golf Club at Red Rock | Badlands Golf Club | Bali Hai Golf Club | World Series of Poker

Monster Jam World Finals | Fremont Street Mardi Gras | City of Light Jazz Festival

Groovefest American Music Festival | Blue Sky Int’l Film Festival | U.S. Open of Super Cross

Las Vegas Odyssey | Las Vegas Marathon

Luxor | Monte Carlo Hotel & Casino | Excalibur | MGM Grand | Venetian | Circus Circus

Treasure Island | Bellagio | Aria at CityCenter | Mirage | Flamingo | The Cosmopolitan of Las Vegas

Mandalay Bay | Planet Hollywood | Bally’s | Paris Las Vegas | New York-New York | South Point

Rio | Stratosphere | Golden Nugget | Harrah’s | Palazzo | Wynn Las Vegas

CASINOS:

53% of area homes subscribe to cable. 49% of these households use a DVR.41% of residents are heavy radio listeners. 27% use an online music service.35% of people in the area read a daily newspaper.

COMPETITIVE MEDIA:

College of Southern Nevada | University of Nevada School of Medicine | Touro University Las Vegas

University of Nevada, Las Vegas | Nevada State College | Desert Research Institute

The International Academy of Design & Technology | Le Cordon Bleu College of Culinary Arts

HIGHER EDUCATION

COMPETITIVE MEDIA PRESENCEIN THE LAS VEGAS MARKET

RADIO

65+LOCAL RADIO STATIONS ARE AVAILABLE TOLAS VEGAS AREA LISTENERS.

27% of Las Vegas residents use an online music service.

Your target listener must tune in to the exact station your commercial is on and be actively listening at the time your ad plays. Your airport ad is in the sight line of all fliers in yuor area or traveling from out of town.

NEWSPAPER

71%OF LAS VEGAS AREA RESIDENTS SAY THEY DID NOT READ A NEWSPAPER THIS WEEK.

Among area newspaper readers, 32% are retired, 75% did not graduate from college, and 78% do not have children in their home.

Newspaper readership is steadily declining in favor of up-to-the-minute news sources. Many papers have reduced publishing to a couple times per week. Airport ads reach your target as long as people are flying.

TELEVISION

47%OF LAS VEGAS HOMES DO NOT SUBSCRIBE TO CABLE TELEVISION.

Of the remaining 53% of households that do get cable, 49% have a DVR, enabling them to skip commercials.

Like radio, your target must be tuned in at the right time, on the right channel, be paying attention, and not choose to fast-forward through your message. Airport ads cannot be turned off. Effective designs are hard to ignore.

AIRPORT ADVERTISINGIS A CONSTANT MEDIA

COMPANION. Airport ads deliver consistent

impressions as trends shift in other forms of advertising.

Airport advertising can compliment, reinforce, and

extend the reach of other ad types in your campaign as

part of a media mix strategy.

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SOURCE: SCARBOROUGH USA+ 2015 (Release 1)

DOMESTIC DESTINATIONS MAP

MAPMcCARRAN INTERNATIONAL AIRPORT

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| LAS VEGAS

Atlanta

Baltimore

Orange County

Anchorage

BellinghamSeattle/Tacoma

Portland

Appleton

Austin

Bentonville/Fayetteville

BillingsBismarck

Boise

Bozeman

Casper

Cedar RapidsChicago

Colorado Springs

Des Moines

DuluthEugeneFargo

Fresno

Grand ForksGrand Forks

Grand Is.

Grand Jtn.

Grand Rapids

Great Falls

Honolulu

Idaho Falls

Kalispell

Laredo

McAllen

Medford

MinotMissoula

Monterey

Moline

Pasco

Peoria

Pheonix

Plattsburgh

Rapid CityRapid City

Reno/Tahoe

Santa Maria

Shreveport

Sioux Falls

Springfield/Branson

South Bend

Stockton

Wichita

Dallas/Ft Worth

Los Angeles

Miami

New York

Cincinnati

Detroit

Minneapolis/St Paul

Orlando

Salt Lake City

Denver

Boston

MemphisLong Beach

Albany

Albuquerque Amarillo

Birmingham

Buffalo

Burbank

Pt Colombus

El Paso

Flint

Ft Lauderdale

Hartford/Springfield

Houston

Indianapolis

Kansas City

Little Rock

Louisville

Lubbock

Midland/Odessa

Milwaukee

Nashville

New Orleans

Oakland

Oklahoma

Omaha

Ontario

PhiladelphiaPittsburgh

Raleigh/Durham

Sacramento

St Louis

San Antonio

San Diego

San Francisco

San Jose

Spokane

Tampa

Tucson

Tulsa

Cleveland

Jacksonville

Norfolk/Virginia Beach

Providence

Lansing Newark

Washington D.C.

Palm Springs

Charlotte

LAS VEGAS