Las VEGas MONORaIL saMPLING KIt€¦ · impressions and build the brand bonding that you desire....

• Target a 97% Tourist Audience• Captive Audience• Unprecedented Level of Engagement• Targets the Strip, Trade Shows, & Conventions • Experiential & Immersive Environment • 650,000 Passengers Monthly

2008Las Vegas

Las VEGasMONORaIL

saMPLING KIt

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Where We are

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Clear Channel Taxi Media is the industry leader with the most extensive network of integrated Taxi and transit media in the country. Taxi Media operates in over 30 markets and has over 46,000 faces nationally.

Las Vegas


Monorail Media ProductsSampling Opportunities are now available to help you achieve the impressions and build the brand bonding that you desire.

Media Space

Las Vegas

about Las Vegas

Market FactsLas Vegas is the original 24-hour city. Casinos never close and there is no such thing as last call. Because visitors “never” sleep, 30% of the local work force operates on the same 24-hour schedule.

Las Vegas is the fastest growing metropolitan U.S. city and is often called the entertainment capi-tal of the world. The Las Vegas Strip is known worldwide and consists of many of the world’s largest hotels/casinos. Las Vegas attracts over 40+ million annual visitors with nearly 4.2 million of them coming from outside of the U.S., to attend conventions, such as the Consumer Electronics Show (CES), Magic, and NAB. This contributed $39 billion in 2006 to the local economy. The lo-cal population has exceeded 1.8 million and that number continues to increase by nearly 6,000 each month.

Why the Monorail in Las Vegas?Tourists, tradeshow attendees use it exclusively. The Monorail transports over 650,000 people every month.The Monorail is a captive and an experiential medium. The Monorail is in an unchallenged environment from other clutter.

Monorail CoverageMGM Grand Bally’s/Paris Las Vegas Flamingo/Caesars Palace Harrah’s/Imperial Palace Las Vegas Convention CenterLas Vegas Hilton Sahara Hotel

Monorail Stations:Station DominationEntry DoorsStation FloorsStation ColumnsStation Banners

Monorail Trains:DominationTrain ExteriorsTrain InteriorsAudio Annoucements


Las Vegas

about the Monorail

The Las Vegas Monorail is the nation’s first metropolitan transit system funded through fare box collections and advertising revenue, with no government support. It is also one of the most enviromentally friendly transportation systems in the world.

In typical Las Vegas fashion, we’ve done advertising in a big way – through totally immersive and entertaining riding environments that tie-in bold exterior graphics with inside train enviromenments complete with audio advertiser themes and messages. The result is entertainment that people seek, rather than advertising that they try to avoid.

Vital stats:The Monorail travels the 4-mile, seven-station route in 15 minutes.

It is capable of moving 3,200 passengers per hour in each direction.

It operates 365 days a year.

It eliminates 4.4 million car trips and 135 tons of carbon monoxide each year.

Each train seats 72 passengers and offers standing room capacity for over 150 people.

Celebrated 20 millionth passenger mark in March 2007.

Where it runs:Along a 4-mile route from the Sahara Hotel to the MGM Grand. There are seven

stations: MGM Grand, Bally’s/Paris Las Vegas, Flamingo/Caesars Palace, Harrah’s/Im-

perial Palace, Las Vegas Convention Center, Las Vegas Hilton and Sahara Hotel.


Las Vegas

Why MonorailMedia Works

The Las Vegas Monorail delivers 650,000 people every month in an immersive atmosphere.

The Monorail Rider is in an exclusive and captive environment.

These riders are younger, more educated, with a higher HHI than the average Las Vegas visitor.*

Monorail stations and trains offer an experiential platform with which to engage your customers.

The only media on the strip that whose audience is comprised almost entirely of tourists, trade show attendees, and conventioneers - 97% are visitors!*

The Las Vegas Monorail is a fun experience for tourists. This creates an emotional connection that is engaging for sampling opportunities - a true ONE-TO-ONE consumer brand experience.

Because of length of stay, and turn around, the Las Vegas Monorail riders are short term. This virtually eliminates any duplication.

Las Vegas Rider Study, GLS Report, March 2006


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Las Vegas

Monorail Coveragein Las Vegas


Las Vegas

Las Vegas Visitor stats

• Visitor Volume (annually) 40,056,712• Visitor Dollar Contribution (annually) $36.7 Billion• Travel to LV by air (annually) 47%

SUMMARY OF VISITOR DEMOGRAPHICS% of respondents 40 years old or more: 68%Average age: 47.7% of respondents who were married: 74%% of respondents w/household income of $40k+ or/more: 79%% of respondents from the West: 52%% of respondents from California: 29%% of respondents from a foreign country: 12%

SUMMARY OF ENTERTAINMENT ACTIVITIES% who attended any shows during their current stay in Las Vegas: 71%% who attended production shows (among those who attended shows): 53%% who attended lounge acts (among those who attended shows): 85%% who attended comedy shows (among those who attended shows): 14%% who went to other paid attractions in Las Vegas: 23%

SUMMARY TABLE OF ECONOMIC IMPACT FACTORSAverage Stay - Days : 4.5Average Stay Nights: 3.5% of respondents who stayed in a hotel or motel room (among those who stayed overnight): 95%Number of room occupants (average — hotel/motel only): 2.1Average trip expenditures for food and drink (all respondents): $248.40Average trip expenditures for local transport (all respondents): $60.46Average trip expenditures for shopping (all respondents): $136.60Average trip expenditures for shows (all respondents): $49.43Average trip expenditures for sightseeing (all respondents): $8.21% who gambled while visiting Las Vegas: 86%Average trip gambling budget (among those who gambled): $626.50

Source: LVCVA, 2006


Las Vegas

Monorail Visitors

53% of Monorail riders have GRADUATED college or gone

on to grad school.

Educated

53%

Gender

MaleFemale

51%49%

Income

Less Than $60,000$60,000 to $99,000$100,000 or moreDid not participate

37%

36%

21%

6%

Age of Monorail Riders

60+50 - 5940 - 49Less than 40 yrs old

43%

23%

21%

10%



Las Vegas

Monorail Visitors

Awareness of Monorail

UnawareAware

7%

93%

First Time Monorail Riders

54% 46%

First TimeNot Their First Time

Monorail Riders Stay longer

Monorail riders stay longer in town than average visitor.

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Num

ber

of

Day

s

Where Monorail Riders Stay

East Side of StripWest Side of StripOther

65%31%

4%

Ridden the Monorail

Has Ridden The MonorailHas Not Ridden the Monorail

Of those that have not rode the Monorail 81% PLAN to.

81% 19%

44% 54%



Las Vegas

sampling Opportunities

Brand HandingProduct sampling promotions remain one of the most effective ways to get consumers to try and ultimately purchase your product. At its core, the Las Vegas Monorail System offers a multitude of opportunities for brand managers or product sampling distribution companies.

Clear Channel understands that building a successful brand is about making the proper emotional connection with consumers. The Las Vegas Monorail has the ability to facilitate these connections though six enclosed train platforms that provide a captive and immersive environment, free of outside influence and distractions.

Operating 18 hours a day, 365 days of the year gives companies a worry free, safe, and calcu-lated microcosm from which to introduce a new product or service.

As 97% of the ridership is tourist or conventioneer based, there is limited duplication.

Las Vegas had over 40 million guests last year with a visitor dollar contribution of 39 billion dollars. Of the 40 million visitors, 6.3 millions were tradeshow and conventioneer at-tendees going to over 23,000 events in 2006.

This is where product sampling and the Las Vegas Mono-rial provides an ideal avenue for brand managers. Consider “survival bags” or gift sets for going out on-the-town: Fragrances, hair products, mouth fresheners. Or sampling sets that are geared towards the day: Suntan lotion, snacks, couponing…The sky is the limit. If you can dream it, we can do it.


Las Vegas

the Right time,Right Place

The Right Time and PlaceIt’s a fact that consumers are open to try new things in a time and place that is relaxing or stimulating. Las Vegas, the entertainment capital of the world, is renowned for being innova-tive and the leader in the “Holiday” experience. Las Vegas is teaming with consumers wait-ing to be pampered and open to new experiences - It is why they come to Vegas!

The surest way to generate trial is to simply give a product sample to a targeted consumer that is pre-disposed to a brands product. According to a recent survey*, a whopping 92% of consumers said they’d buy a new product if they tried and liked the sample they received if the purchase price was acceptable.

It is this combination of right time and right place that makes the Las Vegas Monorail a truly unique experience for advertisers and consumers alike-capturing mindshare when con-sumers are on the go, relaxed, and willing to try new things.

Day in and day out, the Las Vegas Mono-rail transports an average of 20,000 consumers to their casino, hotel and convention destinations. Trains run every SIX minutes, and since very few consum-ers need to be at any place at a certain time, it makes the Las Vegas Monorail the RIGHT TIME and THE RIGHT PLACE!


Las Vegas

ticketingOpportunities

Monorail Train Ticket Opportunities:Advertiser image appears on the front of the ticket which must be inserted “Ad Side Up” into the fare gates enabling Monorail riders to see the image every time the ticket is used. Advertiser-imaged tickets are distributed from all ticket outlets for seven days or a maximum of 120,000 tickets.

In addition to on-ticket advertising, tickets may be imaged with special offers or they may be purchased in bulk and used as an incentive to drive trade show or convention exhibit foot-traffic or as an incentive or souvenir for leisure travelers.


“ADVERTISING ON THE MOVE” has become an indispensable marketing tool, consis-tently used by major companies who wish to build a corporate image or enhance brand name recognition. As a mobile vehicle with eye-level display, moving advertising is a high profile medium with superior levels of recall.

Reaching airport, convention centers, resorts, sporting events, universities, shopping centers, restaurants, and nightlife, moving advertising generates tens of thousands of tourist, business, and local impressions daily. No other medium can produce the frequency or visibility, and hence the dominance, of Moving Advertising. And now with the Monorail to enhance the portfolio, don’t just dominate the Las Vegas Convention-OWN IT!

CONVENTION MEDIA is the only game in town that bombards prospects & buyers with 24-hour, off site exposure to your promotion during the show.

Monorail Media advertising vehicles can increase brand and name recognition days before the big event.

Taxi: Your Convention Connection

AtlantaBostonChicagoLas VegasNew OrleansNew York CityOrlandoPhiladelphiaSan Francisco/OaklandWashington, D.C.

Other Convention Coverage:

ConventionMedia

Las Vegas


Long known as one of the convention capitals of the world, more and more conventions are heading for the bright lights of Las Vegas. Over 6.3 million delegates visited in 2006. Las Vegas also averaged 23,800 conventions for the year in 2006.*

Las Vegas is a very compact town; every-thing tourist related is within a five mile radius. The airport, the hotels and the convention centers are nearby and within close proximity of the 4 mile stretch of the Las Vegas Monorail.

The Monorail is consistently traveling where show attendees frequent and traf-fic is extremely heavy at the convention center. This consistent frequency and exposure make The Las Vegas Monorail the one of most powerful mediums avail-able in Las Vegas for a convention.

LVCVA, 2006

The Monorail: Your Convention Connection

Shows to consider:

CES

NAB WSA MAGIC

G2E

SEMA

ConventionMedia

Las Vegas

Las VEGas MONORaIL saMPLING KIt€¦ · impressions and build the brand bonding that you desire....

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