Las tecnologías de la información y de la comunicación en Turismo Rural
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Transcript of Las tecnologías de la información y de la comunicación en Turismo Rural
Information and communication
technologies challenging
the tourism industry
Prof. Dr. Roman EggerSalzburg University of Applied SciencesInnovation and Management in Tourism
Technology everywhere - mobile everywhere
7.2 billion people live on our earth
5.8 billion people have a mobile phone
Only 4.2 billion own a tootbrush
Traveling is about experiences!!!
You have the perfect product:
•High authenticity•High customer involvement•Possibility for co-creation
BUT don´t forget
Customers want to share theirexperiences!
�high customer experience
Pre-Trip
Online travel sales drives the overall ecommerce in Spain – accounts for 60%!
The internet is also the most common way to arrange a trip. In 2013, 58% of European travellers booked their travel online (Source: European Travel
Commission)
In the UK, more than 50% of all consumers have given up on traditional travel agents
By the end of 2014, mobile bookings accounted for 15% of all online booking.
Mobile purchases are expected to represent one fifth of online bookings by 2015.
The UK is predicted to lead the way, with 21% of travel bookings made on a mobile device, followed by Italy (20%), France and Germany (18% each).
Pre-Trip / MobilePre-Trip
Technologies along the customer journey…
Many numbers,statistics etc…
SEO
Social Media
OTAsInstagramm
DMO Website
Youtube
UGC
Maps
Locationbased services
digital storytelling
Augmented reality
Near field communication
Wearables
Review-Sites
Recommender-systems
NFC (Near Field Communication)
= Standard for short range data transmission
Short range = tap n´go (a few centemeters)
Functions & fields of application of NFC
Providing Information
Retrieving additional information via your mobile
Just touch the TAG / smart poster
•Navigate to an URL
•Call a phone number stored in the TAG
•Send preconfigured mails and SMS
•Launch an App on your mobile
•Pairing two devices
•Etc.
Functions & fields of application of NFC
Access control
Your mobile is your key
Tests: Clarion Hotel Stockholm
Nordic Choice Hotels, Holiday Inn...
Check-In / Check-Out – example
Functions & fields of application of NFC
Loyalty-Cards, Bonus-Cards……. Destination-Cards?
Loyalty-, Bonus- and Membershipcards are stored at your mobile and can
be managed there
(Advantage for the supply side: – mobile tracking & monitoring, expensive
readers not necessary )
Functions & fields of application of NFC
Location Based Services
Providing location based information
-Especially within buildings, where localization
via GPS is getting problematic
Foursquare, Google +, Facebook, Gowalla
but also point-of-interest-specific services.
Diffusion / Acceptance
•28th of June 2012 (presentation)
•Developer-Version: February 2013
•End-User: April 2014 (just in US, beta version, very limited)
•2015 – Glass Project stopped……
THANK YOU!
Prof. Dr. Roman Egger
Salzburg University of Applied SciencesInnovation and Management in Tourism