Larry Weintraub's Presentation
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Transcript of Larry Weintraub's Presentation
social
relationshipmedia
marketingengagement
commerce}
:) get it right
decision influence
overviewsocial media nowchallengessolutionsstrategymeasurement{
the spacepecha kucha
brands . innovations . stats . resources
brands
brands
brands
sales up
106%
brands
brands
innovations
innovations
innovations
mobile
innovations
innovations
+18%
-6%
stats
72% Feel a stronger connection
68% Feel better served
74% Have a more positive image
70% More willing to engage
social media impacts brands
stats
64% Improved opinion of company when friend interacts
52% Choose to fan/follow brand to help showcase their
personality online
stats
social media impacts brands
500 MM users / 50% log on daily
60% of FB fans are more likely to recommend after becoming a fan
51% FB fans are more likely to buy the brands they follow
#1 traffic driver
stats
stats
resources
resources
resources
free
$
resources
resources
bam! (6:40 flat)
www.larrywblog.com@lardog2000
me?
challengespeople | knowledge | culture | budget
people | knowledge | culture | budget
solutions
intern? executive?
internal advisor external
people | knowledge | budget
strategy
goals & planbuild | market | convert
measuresales| leads | engagement | benchmarks
@lardog2000