Lanza Manual

1

Product reference guide

2

Table of Contents

L'ANZA Overview 1

History of L'ANZA 3

Healing Technology 4

Composition of Hair 4

Keratin Protein 4

Keratin Healing System 5

Minerals and Moisture 5

Nano Science 10² Delivery System 6

UV Protection 6

Shampoos & Surfactants 6

Thermal Protection 7

Color Protection 8

L'ANZA Eco-Philosophy 9

L'ANZA Advanced Healing Collection 11

L'ANZA Healing Haircolor 14

L'ANZA Healing Haircare 16

Keratin Healing Oil 16

Healing ColorCare 18

Healing Moisture 20

Healing Volume 22

Healing Strength 24

Healing Smooth 26

Healing Pure 28

Healing Remedy 30

Healing Nourish 32

Healing Style 34

Swim & Sun 44

Ultimate Treatment 46

L'ANZA Healing Texture 49

Sure Success Acid Perm 50

Exothermic Perm 51

L’ANZA Healing Collection 53

Daily Nourish 54

Moisture 55

Volume 56

Hair Repair 57

For More Information 58

1

L'ANZA OVERVIEW

Heals, Seals & Protects!

The only haircare products that heal the hair.

Creates the healthiest hair possible.

Formulations are unmatched by any other haircare brand.

Why Healing?

Hair is under constant attack from daily living, causing damage and depleting it of proteins, minerals and moisture. Healing restores that

balance of proteins, minerals and moisture to the hair, and repairs damage.

Damage is caused by:

Color processing

Thermal styling

Chemical straightening

Chemical relaxing

Environment

Poor quality Haircare products

Damaged Hair Healed Hair

Lacks shine and body. Has shine and body.

Feels dry and rough. Feels silky and smooth.

Unmanageable and hard to style. Manageable, easy to style, and holds curl.

Breaks and tangles easily. Has strength and elasticity.

Haircolor looks dull, uneven and fades quickly. Haircolor is even, vibrant, and lasts longer.

L'ANZA Healing Haircare

Heals! Repairs damage.

Seals! Locks in proteins, minerals, moisture and haircolor.

Protects! Guards against future damage from environment, sun rays, and hot tools.

2

HISTORY OF L'ANZA

The Beginning

L’ANZA was introduced to the professional Haircare industry in 1985. It was the first major brand of Haircare to address individual hair

needs through collections of formulas designed to treat hair and achieve therapeutic results. These proprietary formulations were

designed around a revolutionary breakthrough – the Keratin Bond System (KBS). This internationally recognized protein delivery

system uses an exact ratio of hydrolyzed keratin amino acids from human hair, vital minerals and herbal extracts, giving the hair

unprecedented luster and manageability. With KBS technology, the inner structure of the hair was dramatically strengthened to make it

look and feel stronger, softer, and remarkably healthy.

In 2003, L'ANZA joined the family at DAVEXLABS. With over 60 years of experience developing and marketing salon products,

DAVEXLABS continues to bring L'ANZA to the next level with advanced healing technology that Heals, Seals and Protects the hair.

The Next Steps

L’ANZA pioneered a whole new category of Healing Haircare. Hair is under constant attack from the environment and more people are

chemically processing their hair. These new stress factors began affecting the hair. The hair needs to be strengthened and fortified to

defend itself from the harsh aggressors it’s exposed to on a daily basis. L'ANZA therapeutic formulas target the causes of hair damage…

not just the symptoms. The Keratin Bond System was enhanced, and emerged as the Keratin Bond System 2 (KB2). Using the

same base of Keratin Amino Acids found in KBS, KB2 includes the Meadowfoam Flower Seed Complex and Moisture Retain Complex to

work synergistically with KBS, adding extra moisture to the hair. The products containing KB2 can be now be found within the L'ANZA

Healing Collection.

The Cutting Edge

At L'ANZA, we utilize the latest technology available to keep our product performance ahead of the rest. Most recently, we introduced

The Advanced Healing Collection. This collection incorporates our latest Haircare innovation, the Keratin Healing System (KHS). KHS

has all the features and benefits of KB2, but with increased amounts of Keratin Amino Acids and Healing Actives. Also incorporated into

this unique collection is Triple UV Protection (UVA, UVB, UVC), Nano Science 10² delivery system, and sulfate-free and sodium chloride-

free Shampoos. We also developed a signature Flower Shield Complex for Healing ColorCare, which has been proven through

independent testing to provide 107% longer-lasting color. L’ANZA’s Advanced Healing Collection delivers the highest performance

cutting-edge formulations and the latest technology possible.

In June 2007, L'ANZA introduced Healing Color. This extraordinary color uses the same proven technology from our Healing Haircare to

provide unsurpassed color depth, richness, vibrancy…and the longest-lasting color possible. The Color Attachment Technology

contains the Keratin Healing System and Flower Shield Complex in Healing Color, Cream Developers, and Decolorizer, delivering color

true-to-tone and level. L’ANZA Healing Color can be formulated for Permanent, Demi Permanent, and Demi Translucent Color, creating

a line that is easy to use and combines great performance and savings... all in one tube of color!

In January 2010, L'ANZA branded the category of Healing Texture with the only Exothermic Perm that heals the hair. This revolutionary

perm is the first on the market specifically designed to heal the hair and protect haircolor, containing the Keratin Healing System and

Flower Shield Complex.

L’ANZA Leading the Way in Healing Technology

L'ANZA uses the latest technology available to deliver the strongest, healthiest hair. While many haircare lines claim they repair the hair,

L'ANZA is the only brand able to heal the hair. Through the Keratin Healing System, Triple UV protection, Nano Science 10² delivery,

sulfate-free and sodium chloride-free Shampoos, and the Flower Shield Complex, L'ANZA Heals, Seals and Protects all types of hair,

delivering maximum shine and color that lasts!

3

HEALING TECHNOLOGY

Composition of Hair

To understand how hair is healed, we must first understand how hair is structured. Hair fiber is composed of:

89% Keratin Protein

8% Moisture

3% Minerals

As hair becomes damaged, the cuticle is raised, exposing the cortex, and the hair fiber loses protein, moisture, and minerals.

L’ANZA Healing Haircare replaces these nutrients, and then it seals the cuticle, locking them in and protecting the hair.

Keratin Protein

Keratin is a protein found in human hair, nails, and the outer layers of the skin. Keratin Protein is comprised of 19 amino acids, which are

the essential building blocks for healthy, strong hair. Without them, hair becomes weak, dull and lifeless. To properly heal the hair, we

replace all amino acids to restore balance and strength.

Function of Protein in Hair:

Equalizes Porosity

Adds Strength

Increases Elasticity

There are many sources of protein, including vegetable and animal sources; however, it is important to understand the Molecular Weight

of these proteins, and how they are compatible with human hair.

Molecular Weight & Compatibility of Protein

Molecular Weight (mw) determines how deep a protein can penetrate into the hair structure. Protein with a low molecular weight is

smaller in size, so it can penetrate past the cuticle and go deep into the cortex of the hair. For example, Hydrolyzed Keratin Amino

Acids with a 150 mw is significantly smaller than a Hydrolyzed Oat Protein with a 2000 mw.

Additionally, proteins must be compatible with the hair’s protein structure. This chart shows the ranges of molecular weights for

different proteins, as well as their compatibility with human hair.

Protein Source Average Molecular Weight Number of Amino Acids

Compatible with Human Hair

Vegetable Protein 500 mw – 10,000 mw 1 – 3

Hydrolyzed Animal Protein 5,000 mw – 10,000 mw 1 – 10

Collagen Protein 2,000 mw 10 – 13

Keratin Amino Acids 150 mw – 300 mw All 19

L'ANZA utilizes Hydrolyzed Keratin Amino Acids that contain the same 19 amino acids as those found in human hair. These amino

acids have a small molecular weight of only 150 – 350 mw, making it easier to penetrate deep into the hair fiber.

Additionally, it contains extra amounts of three amino acids that are most vital to hair health and color attachment.

Cysteine and Cystine for Moisture

Cysteine and Cystine are naturally-occurring, water-loving amino acids. Since human hair is approximately 14% Cysteine and Cystine,

their presence helps keep hair moisturized.

Tyrosine for Color Attachment

Tyrosine is also an important amino acid, especially for color-processed hair. During the permanent color procedure, molecules

adhere to Tyrosine. The abundance of Tyrosine results in more vibrant, longer-lasting haircolor.

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HEALING TECHNOLOGY

As new technology has become available, the Keratin Healing System has become the next step in healing technology.

Keratin Healing System contains potent doses of:

Keratin Amino Acids

Meadowfoam Flower Seed Complex

Moisture Retain Complex

UVA, UVB and UVC Protection

Through this system, Keratin Amino Acids are actually embedded deep inside each

individual hair. The protein functions synergistically with the Meadowfoam Flower

Seed Complex and Moisture Retain Complex to heal and moisturize. These

double-positively charged healers are attracted to damaged areas which are

negatively charged. This action allows the hair to heal from within, so the external

texture becomes smooth, shiny, and healthier.

Minerals and Moisture

As mentioned previously, hair is not only comprised of protein, but also moisture and minerals. L'ANZA has developed two complexes to

specifically replace the proper moisture and minerals to the hair.


The L'ANZA Meadowfoam Flower Seed Complex adds shine, hydration and structural integrity to the hair –

healing dry, damaged hair more effectively than ever. The oils from the Meadowfoam Flower Seeds contain

lipids essential to proper hydration of the hair.

Interesting fact: Meadowfoam is native to the western coast of North America. Its name is derived from the

white blooming canopy which gives the image of white foam covering the soil. Since 1959, the Meadowfoam

plant has brought its many benefits to personal care products.


The L'ANZA Moisture Retain Complex contains an exclusive blend of mineral-fortified PCA’s (Pyrrolidone Carboxylic Acid). Not only

do these advanced ingredients help maintain hair’s moisture; they also replenish the necessary minerals lost during chemical

processing. Moisture Retain Complex contains proprietary blends of four essential PCA’s.

Sodium PCA: A hygroscopic ingredient that attracts moisture from the air. It is used as a moisturizer and is a

stronger hydrating agent than the traditional glycerin-based ingredients.

Magnesium PCA: A super-moisturizing agent that fights against fatigue and stress by rehabilitating hair fiber.

Zinc PCA: Helps restore healing activity by fortifying the cortical wall while infusing moisture.

Manganese PCA: Helps in the hydrolysis of hair cells.

All PCA’s are extraordinary humectants which reinforce the ability of the KHS to attract and maintain moisture inside of the hair and

dramatically improve elasticity.

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HEALING TECHNOLOGY

Nano Science 10² Delivery System

As technology has advanced, scientists have discovered new ways to make ingredients smaller – so small they have to be measured in

nanometers. Some of the ingredients in L'ANZA Healing Haircare, particularly botanicals and moisturizers, are now smaller, thanks to

Nano Science. These ingredients measure 100 nanometers (designated as 102 on our packaging). This size delivers moisturizing elements

deep into the hair’s cortex, rather than accumulating on the surface, so they won’t weigh hair down. The result is outstanding softness and

silkiness with exceptional body, even for the finest hair stands.

Nano Science 10² means:

Science has allowed us to make ingredients smaller.

Smaller ingredients penetrate deeper into the hair.

Healing works within the hair and products won’t weigh hair down.

UV Protection

UV sun rays have long been recognized as damaging to the skin. But these rays are also damaging to hair and one of the main reasons

haircolor fades. There are 3 types of UV rays: UVA, UVB and UVC. The wavelengths are measured in nanometers – the shorter the

wavelength, the more damaging the rays. Below are the wavelength ranges.

UVA: 400 nm to 320 nm

UVB: 320 nm to 280 nm

UVC: 280 nm to 100 nm – the shortest and most damaging!

Triple UVA, UVB and UVC Protection

L'ANZA is the only company that utilizes UV color protectors to guard against all three rays, ensuring the maximum protection from

sun damage and fading of haircolor. They are in each product to ensure full-range protection under varying conditions.

Ingredients in L'ANZA Healing Haircare that block UV rays include:

Cinnamidopropyltrimonium Chloride

Sodium Benzotriazolyl Butylphenol Sulfonate

Ethylhexyl Methoxycinnamate

Sulisobenzone

Shampoos & Surfactants

All shampoos contain surfactants, which supply the cleansing action and lathering properties. “Surfactant” is an abbreviation for “surface-

active agents” because they help break the surface tension of water, allowing it to better remove oils and debris from the hair. There are

many types of surfactants. The first and most common surfactant is soap. In fact, the first shampoos were solutions made of water, soap,

and sodium carbonate. It was the British who coined the word shampoo from “champo,” a Hindi word meaning to massage or knead.

Surfactants are divided into two categories: Sulfate and Non-Sulfate.

Sulfate Surfactants

In the early part of the 20th

century, sulfate-based surfactants emerged as new types of cleansers. Lauryl Alcohol was isolated from

coconut fat and palm kernel oil and used to make the first sulfate surfactant: Sodium Lauryl Sulfate. Sulfate surfactants are widely

used in shampoos because they are effective cleansers and lather well.

L'ANZA Shampoos in the Healing Collection use sulfate surfactants. These surfactants include:

Sodium Lauryl Sulfate

Sodium Laureth Sulfate

Ammonium Lauryl Sulfate

TEA Lauryl Sulfate

Sodium Cetyl Sulfate

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HEALING TECHNOLOGY

Sulfate-Free Surfactants

There are also surfactants that are not sulfate based, and are just as effective at cleansing the hair. In the past, sulfate-free surfactants

were not widely used because they are slightly less lathering than sulfate surfactants.

Today, L'ANZA technology has allowed us to develop blends of non-sulfate surfactants that provide a rich lather in a sulfate-free

shampoo, particularly with the addition of botanical extracts such as Gugo Bark, which naturally enhance the “bubbling” factor.

In today’s market, consumers are looking for sulfate-free shampoos because these blends are even gentler on the hair and scalp, and

have been proven to extend the life of haircolor.

All L'ANZA shampoos in the Advanced Healing Collection are sulfate-free. These surfactants include:

Sodium Cocyl Isethionate

Sodium Lauroyl Sarconsinate

Disodium Laureth Sulfosuccinate

Cocamide MEA

Cocamidopropyl Hydroxysultaine

Disodium Cocoamphodiacetate

Cocamidopropyl Betaine

Entada Phaseoloides Bark Extract (Gugo Bark)

Quillaja Saponaria Extract (Soap Bark)

Sodium Chloride-Free

Sodium Chloride*, also known as table salt, has long been used in shampoos as a thickening agent. Recent studies have shown that

Sodium Chloride in shampoos may contribute to color fading. Additionally, the introduction of new chemical services, such as

Brazilian straightening systems, require that the client does not use shampoo that contains Sodium Chloride as it may reverse the

straightening effects.

All of the shampoos in the L’ANZA Advanced Healing Collection are Sodium Chloride-Free, and the label on the front of each bottle

indicates “preserves haircolor.”

*Note: “Sodium Chloride” is a specific salt that affects haircolor or other chemical processes. Sodium and Chlorine are independent

elements that may be part of many other ingredients, such as Sodium Lauroyl Sarconsinate and Behentrimonium Chloride. These

other ingredients should not be confused with Sodium Chloride, even though names may look similar.

Thermal Protection

Cactus Extracts provide an extra measure of thermal protection in L’ANZA products in the same way the cactus plant protects itself from

hot, stressful environments. Below are L’ANZA products that help prevent damage from blow dryers and hot irons.

Thermal Protection

Up to 500°F (260°C)

Thermal Protection

Up to 482°F (250°C)

Thermal Protection

Up to 464°F (240°C)

Healing ColorCare Trauma Treatment

Healing Strength Neem Plant Silk Serum

Healing Smooth Thermal Defense

Healing Style (all except Powder Up)

Keratin Healing Oil Hair Treatment

Ultimate Treatment Power Protector

Healing ColorCare Magic Bullet

Healing Moisture Noni Fruit Leave-In Conditioner

Healing Volume Daily Thickening Treatment

Healing Volume Zero Weight Gel

Healing Volume Root Effects

Healing Volume Final Effects

Healing Smooth Smoother

Healing Style Powder Up Texturizer

Daily Nourish Leave-In Conditioner

Hair Repair Leave-In Protector

7

HEALING TECHNOLOGY

Color Protection

All L'ANZA products Heal, Seal and Protect the hair, so they also lock in color pigments and prevent color fading. Some individuals desire

additional color protection. The L'ANZA Healing ColorCare products provide extra color protection through the use of the Flower Shield

Complex. Haircolor lasts up to 107% longer.

Flower Shield Complex®

The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair from UV rays that cause color to fade. This

complex contains the same potent anti-fade protectors that flowers use for their own color protection.

Powerful phyto-compounds are extracted from seven, color-specific flowers: Echinacea, Cornflower, Green Orchid, Rose, Calendula,

Hibiscus and White Gardenia. These flowers were chosen because they contain special ingredients to protect colors in specific UV

wavelengths.

These seven extracts provide full-spectrum color protection and guard against fading in all haircolor shades and levels. The result:

haircolor stays true and radiant longer – even the brightest reds. Independent studies have shown that the Flower Shield Complex will

extend color life up to 107% longer.

The phyto-compounds can be divided into 4 categories:

Flavonoids from Echinacea and Cornflower protect haircolor in the blue to violet range.

Chlorophyll from Green Orchid protects haircolor in the green range.

Carotenoids from Yellow Rose, Calendula and Hibiscus protect haircolor in the yellow to red range.

White Gardenia ensures complete gap protection for all haircolor shades.

The Flower Shield Complex can be found in the following products:

L’ANZA Healing Haircolor: Healing Color and all Cream Developers L’ANZA Healing Haircare: Healing ColorCare L'ANZA Healing Texture: Exothermic Perm

Echinacea Cornflower Green Orchid Yellow Rose Calendula Hibiscus Gardenia

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L'ANZA ECO-PHILOSOPHY

Helping to heal the hair. Helping to heal the Earth.

L’ANZA Healing Haircare supports a healthy and sustainable earth.

Recyclable Materials

L’ANZA uses recycled materials and encourages consumers to recycle empty containers.

Bottles and cartons are made from post-consumer materials (PCR).

Packaging is made from recycled materials.

Packaging and bottles are recyclable.

Clean Air Formulas

L’ANZA products contain no ozone-depleting ingredients, and all products are compliant with all environmental regulations.

Protecting Our Rainforests

L’ANZA is helping to protect the destruction of global rainforests by purchasing botanicals and ingredients from countries that have

implemented controlled usage and ensure strategies for renewable resources.

No Animal Testing

L’ANZA is proud to be listed on PETA’s Caring Company list for supporting cruelty-free formulations and products.

Gluten-Free

Most of L’ANZA Healing Haircare products contain no wheat ingredients, so they are gluten-free.

Note: Wheat protein may be present in L’ANZA Healing Color, and wheat germ oil in Nourishing Conditioner and Mint Revitalizer.

Paraben-Safe

Parabens are the most widely used preservatives in cosmetic products, which protect against a broad range of microorganisms.

L’ANZA is “Paraben-Safe,” meaning we only use parabens that are FDA approved for food use.

Ingredients

L’ANZA Healing Haircare uses botanical ingredients that are Organic, Certified Organic and Wildcrafted whenever possible.

Organic

Organic botanicals are grown on land without the use of chemical pesticides, petrochemical fertilizers, or other chemical toxins.

Certified Organic

Certified organic botanicals are grown on land where chemical pesticides, petrochemical fertilizers, or other chemical toxins have not

been used for at least seven years. These crops are certified “organic” by the government.

Wildcrafted

These botanicals are sourced from the wild, such as the Amazon Rainforest, the tropical islands of Polynesia and the mountains of

China and India. They are not farmed-raised and have not been treated with chemical pesticides, toxic chemicals or petrochemical

fertilizers. Since these sources are “wild,” there is no government regulation to “certify” them in the same way you have “certified

organic” ingredients.

Highest Quality

The ingredients have been thoroughly tested to ensure they are of the highest quality and safe for consumers. They have been

approved by government agencies and scientific communities including the Food & Drug Administration (FDA), Cosmetic Toiletry &

Fragrance Association (CTFA), and Cosmetic Ingredient Review (CIR).

No Carcinogens

L’ANZA does not contain any known carcinogens or other ingredients that could be harmful to human health.

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ADVANCED HEALING SYSTEM

All the products in the Advanced Healing Collection are formulated with the most advanced technology available.

Keratin Healing System (KHS) includes extra potent doses of

Keratin Amino Acids



Nano Science 10² Delivery System

UVA, UVB, and UVC Protection

Sulfate-Free & Sodium Chloride-Free Shampoos

The Advanced Healing Collection offers a complete array of products for salons and clients.

• Healing Color • Keratin Healing Oil • Sure Success Acid Perm

• Cream Developers • Healing Colorcare • Exothermic Perm

• Translucent Color Catalyst • Healing Moisture

• Powder Decolorizer • Healing Volume

• Color Cleansing Shampoo • Healing Strength

• Protective Barrier Cream • Healing Smooth

• Haircolor Stain Remover • Healing Pure

• Healing Remedy

• Healing Nourish

• Healing Style

• Swim & Sun

• Ultimate Treatment

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Advanced Healing Collection

HEALING HAIRCOLOR

3-in-1 versatility for Permanent, Demi Permanent and Demi Translucent Color Results

True-to-Tone color results

Improved hair condition

Great performance and savings… All in ONE tube of color!

The first and only color that Heals, Seals and Protects with Color Attachment Technology, infusing hair with rich, long-lasting color.

Color Attachment Technology includes:

Keratin Healing System

As with L'ANZA Haircare, the Keratin Healing System helps Healing Color lock in pigments and generates true-to-tone, vivid

color with brilliant shine.

Flower Shield Complex

As in Healing ColorCare, the Flower Shield Complex delivers full-spectrum color protection with anti-fade compounds for

lasting vibrancy and fade protection. The result: Haircolor that stays true-to-tone and radiant longer – even the brightest reds!






3-in-1 Versatile Formulations

Permanent, Demi Permanent and Demi Translucent Color.

5 Dedicated Cream Developers, plus Translucent Color Catalyst

Maximum formulation flexibility.

Intermixable Shades

Full-spectrum color results.

Unlimited formulation palette.

True-to-tone and level, reliable and consistent color.

Color Concepts

Customized formulas to provide visual inspirations to colorists.

Easy formulas using 2 or 3 shades of Healing Color.

Colorist Support

Swatch Book with Natural Level Finder.

Easy to follow Technical Guide.

Color Charts and Educational DVD.

Dedicated Healing Color Hotline 1.888.831.5325


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HEALING HAIRCOLOR

3-in-1 Flexibility

L’ANZA Healing Color offers a wide array of fabulous shades with five dedicated developers, offering unlimited flexibility and full-spectrum color

protection for all Permanent, Demi Permanent and Demi Translucent formulas. Reliable, consistent results are created time after time. Hair is

luxuriously shiny and true-to-level and tone, from new growth to the ends!

Great Performance and Savings – All in One Tube of Color!

Permanent

Lighten • Darken • Cover Gray

Demi Permanent

Deposit-Only • Blend Gray • Refresh

Demi Translucent

Tone • Gloss • Enhance

1 Part Healing Color

1 Part Cream Developer

(10, 20, 30 40 Volume)


2 Parts Demi Cream Developer


1 Part Translucent Color Catalyst

2 Parts Demi Cream Developer

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HEALING HAIRCOLOR

Healing Color

Intermixable shades provide unlimited formulation creativity.

Standard shades from levels 1 to 10 have consistent ammonia level of 1.68%.

High Lift Blondes (100 Series) provide up to 4 levels of lift and have consistent ammonia level of

2.50% for lift and refinement of tone.

Super Lift Blondes (200 Series) provide maximum lift of up to 5 levels and have a consistent

ammonia level of 3.36%.

Ultra Natural Series (NN) provides unparalleled coverage for resistant gray hair in one step.

Contains Keratin Healing System and Flower Shield Complex.

Cream Developers

5 dedicated developers

Demi Cream Developer (1.75%)

10 Volume Cream Developer (3%)




Creates consistent tonality from scalp to ends with one tube of Healing Color.


Formulation Tips

Permanent Color is mixed 1 part Healing Color and 1 part 10, 20, 30 or 40 Volume Cream Developer.

Demi Permanent Color is mixed 1 part Healing Color and 2 parts Demi Cream Developer

Translucent Color Catalyst

Translucent Color Catalyst neutralizes 99% of the ammonia.

Mix Healing Color and Translucent Color Catalyst first, and then add with Demi Cream

Developer to create a Demi Translucent Color.

Demi Translucent Color can be used to tone, gloss or enhance, creating consistent

tonality from scalp to ends with one tube of Healing Color.


Formulation Tips

Translucent Color is mixed 1:1:2

Mix equal parts Healing Color and Translucent Color Catalyst first, then add 2 parts Demi Cream

Developer to create a Demi Translucent Color.

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HEALING HAIRCOLOR

Powder Decolorizer

Powder Decolorizer is dust-free and easy to mix for smooth consistency and application.

A hint of violet controls warmth at any stage of lift.

Mix 1:2, one part Powder Decolorizer and 2 parts Cream Developer.

Contains Keratin Healing System to ensure hair integrity during and after process.

Formulation Tips

On-scalp: Use with Demi, 10 or 20 Volume Cream Developer.

Off-scalp: Use with Demi, 10, 20, 30 or 40 Volume Cream Developer.

Create tonal variations by using different developers, such as Demi and 20 Volume.

Color-Cleansing Shampoo

Used to perform a color cleanse during a corrective color process.

Contains natural, yet effective color-cleansing agents, including extracts from Witch Hazel, Anise Fruit and

Grapefruit.

Phytic Acid gently removes embedded minerals, and Gugo Bark provides rich lather.

Keratin Healing System and Aloe Vera maintain hair health during color correction process.

pH: 6.9

Formulation Tips

Mix equal parts Color-Cleansing Shampoo, Powder Decolorizer and water or Cream Developer.

1 part 1 part 1 part

Color-Cleansing Shampoo Powder Decolorizer

Mild: Water

Medium: 10 Volume Cream Developer

Strong: 20 Volume Cream Developer

Protective Barrier Cream

Provides exceptional skin and scalp protection against unwanted stains or irritation during color services.

Easy to apply and stays in place – won’t melt!

Does not interfere with color results around the hairline!

Easy to wash off.

Can also be used with Healing Texture Exothermic Perm.

Haircolor Stain Remover

Effortlessly dissolves and removes haircolor stains from skin, clothing, salon surface and tools.

Gentle on skin, won’t cause irritation.

Pleasing signature fragrance of Healing Color and Healing ColorCare.

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KERATIN HEALING OIL

Go Beyond Shine… Into Health!

Keratin Healing Oil is the next generation oil, so luxurious and powerful it heals

damage and replenishes Keratin from the inside out.

Phyto IV Complex restores moisture and balance

Keratin Healing system imparts amazing health and shine

Leaves no residue

Ideal for all hair types

Key Ingredients

Phyto IV Complex

A restorative blend of four botanical oils moisturizes and nourishes dry, stressed hair. This unique blend contains Abyssinian Flower Oil,

Coffee Seed Oil, Acai Fruit Oil, and Babassu Kernel Oil. Together, they provide lightweight moisture and protection – they won’t build up

on the hair or leave hair greasy or limp. Contains NO Argan Oil, which tends to harden and discolor the hair over time. Phyto IV

Complex also provides the ideal balance of Essential Fatty Acids (Omega-3 and Omega-6) to maintain proper moisture levels.

Abyssinian Flower Oil

Adds luster and sheen to hair.

Improves hair softness.

Provides light lubricity for detangling.

Coffee Seed Oil

Green seeds are super rich in antioxidants.

Provide enhanced UV and pollution protection.

Natural Ceramides improve hair’s flexibility.

Acai Fruit Oil (pronounced AH-sa-EE)

Fortifies hair with vitamins C, B1, B2 and B3.

Phytosterols reduce friction and prevents damage such as split ends.

Imparts a silky feel to the hair.

Babassu Kernel Oil

Contains lightweight emollients to soften and moisturize the hair.

Deep-penetrating oil without any heavy residue.

Improves hair’s elasticity.

.

• 288% More Shine

• 75% Faster Dry time

• 53% More Smoothness

• 45% More Softness

• 22% More Strength

• Improves softness by 45%

When used as a complete system

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KERATIN HEALING OIL

Keratin Healing Oil Shampoo

Ultra-rich, creamy lather provides luxurious experience

Builds body and strength with super-concentrated healing actives

Heals hair with the Keratin Healing System, boosting strength and elasticity.

Keratin protein reconstructs the inner layers of the hair to add body and bounce.

Phyto IV Complex rehydrates hair so that it’s soft and silky smooth.

Free of sulfates, parabens, gluten and sodium chloride

pH: 5.5

Keratin Healing Oil Conditioner

Builds body and strength with super-concentrated healing actives




Free of, parabens and gluten

pH: 5.4

Keratin Healing Oil Hair Treatment




Provides Thermal Protection up to 500º.

pH: 5.5

Styling Tips

Distribute a small amount evenly throughout damp hair and leave in. Blow dry and style as desired.

Distribute a small amount onto dry hair to smooth and add shine.

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HEALING COLORCARE

Haircolor is the fastest growing segment of in-salon services. Over 60% of women color-treat their hair, and the most common complaint from

clients is that their haircolor fades too quickly! L’ANZA Healing ColorCare provides maximum color protection and up to 107% longer-lasting

haircolor.

Flower Shield Complex extends haircolor up to 107% longer

Maximum haircolor protection

Results in richer, longer-lasting color!

Why Haircolor Fades

Sun & Environment: exposure to UVA, UVB and UVC sun rays, as well as environmental stresses, causes haircolor to fade

prematurely.

Damaged Hair: allows haircolor to escape from the hair. Damage also leads to uneven color results, lack of shine, richness and

vividness.

Key Ingredients


The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair and prevent fading of color. L'ANZA Healing

ColorCare formulations contain the same potent anti-fade protectors that flowers use for their own color protection.



wavelengths, providing full-spectrum color protection and guarding against fading. The result: haircolor stays true and radiant longer,

even the brightest reds. Independent studies have shown that the Flower Shield Complex, along with L'ANZA sulfate-free shampoos and

healing properties, will extend color life up to 107% longer.







17


HEALING COLORCARE

Color-Preserving Shampoo

Sulfate-free daily shampoo, so it’s extra gentle on the hair and helps haircolor last longer.

Contains natural Gugo Bark for creamy, luxurious lather.

Flower Shield Complex and sunscreens protect color-treated hair.

pH: 5.5

Color-Preserving Conditioner

Daily conditioner replaces vital nutrients and moisture to maintain color.

Provides essential strength and lightweight moisture.


pH: 5.5

Trauma Treatment

Deep conditioning treatment that heals traumatized hair.

Versatile formula can be used as a leave-in or rinse-out treatment. Use as a daily or weekly conditioner.


Contains abundant amounts of the essential amino acids for proper color attachment within the hair: Ceramide-2 and Tyrosine.

Over-processing and damage depletes hair of these nutrients, causing uneven color results and fading. Trauma Treatment

replaces these essential ingredients, improving color results and longevity.

Professional Services

To improve color attachment, apply to hair prior to color service and leave in.

For extremely compromised hair, add 5 grams (1 teaspoon) directly to your L’ANZA Healing Color formula.

Thermal Protection: up to 500°F (260°C)

pH: 5.5

Magic Bullet

Leave-in conditioning spray, offers color protection and detangling.

Lightweight mist won’t weigh down hair.


Mist on damp or dry hair, then style.

Good for all hair types.


pH: 5.5

Silver Brightening Shampoo

Brings out sparkle in silver, gray, white, blonde and highlighted hair.

Controls appearance of unwanted orange tones in cool reds and

brunettes.

Evens out haircolor; adds shine and depth.

Contains Organic Viola and Lavender toning agents to eliminate

unwanted warmth and brassiness.

Sulfate-free shampoo, so it’s extra gentle on the hair and helps haircolor

last longer.


pH: 5.6

18


HEALING MOISTURE

Moisturizing products account for 35% of retail sales in salons. Clients with dry hair want hydration, but they don’t like the feel of heavy

moisturizers that weigh down the hair. L’ANZA Healing Moisture provides lightweight moisture. Nano Science 10² delivers these hydrators

deep into the hair, while healing seals in moisture for lasting softness and shine.

Adds intense moisture to dry or coarse hair.

Lightweight moisturizers won’t weigh down hair.

Healing seals in moisture, so it stays in the hair longer.

Key Ingredients

Polynesian Botanicals

Polynesian Botanicals have been known for centuries as the richest moisturizers on earth.

Tahitian Tamanu Nut

Tahitians have traditionally used the Tamanu Nut for healing, moisturizing and sun protection. The nut’s lightweight

emollients have exceptional hydrating benefits, containing an abundance of essential fatty acids and lipids for smooth,

silky, shiny hair.

Polynesian Gugo

Gugo has been used by native Polynesians as a natural shampoo ingredient to gently refresh and purify hair. The

bark’s extract produces abundant lather that lifts away impurities without removing vital oils or nutrients from the hair.

Hawaiian Kukui Nut

The Kukui Nut is prized for its incredible moisturizing abilities. It contains emollients rich in linoleic acid, alpha-linoleic

acid and essential fatty acids. This natural hydrator penetrates quickly and absorbs completely, allowing hair to shine

with renewed health.

Hawaiian Noni Fruit

Knows as the “cure-all” by native Hawaiians, Noni Fruit has high levels of antioxidants and the alkaloid Proxeronine

which promotes cell regeneration. This fruit extract provides lightweight hydration, and its natural fatty acids quickly

detangle hair strands and provide lustrous sheen.

South Pacific Sea Kelp

The leaves and stems of Sea Kelp contain natural lubricants that prevent the tangling of large beds of seaweed. Sea

Kelp Extracts provide natural lubricity and moisture to effectively detangle and hydrate hair.

19


HEALING MOISTURE

Tamanu Cream Shampoo

Sulfate-free, extra gentle daily shampoo helps haircolor last longer.

Contains Tahitian Tamanu Nut Extract for intense moisture.

Polynesian Gugo Bark provides creamy, luxurious lather.

pH: 5.5

Kukui Nut Conditioner

Daily conditioner contains potent hydrating and smoothing properties.

Hawaiian Kukui Nut provides intense moisture and exceptional shine.

Lightweight formula seals moisture in, without weighing hair down.

pH: 5.4

Noni Fruit Leave-In Conditioner

Spray-on conditioner offers lightweight hydration and detangles hair instantly.

Hawaiian Noni Fruit conditions while it detangles.

Mist onto damp or dry hair before combing or styling.

Use daily.


pH: 4.0

Moi Moi Hair Masque

This deep moisture therapy heals dehydrated hair.

Blue Moisture Pearls instantly release concentrated hydrators.

Good for all hair types – even fine hair!

pH: 5.5

Moi Moi Hand Treatment

We’ve taken our proven Healing Moisture technology and applied it to a hand treatment, especially developed for stylists and colorists.

Heals dry, chapped hands and prevents dermatitis.

Non-greasy, absorbs quickly and easily.

Concentrated formula contains Tamanu Nut and Kukui Nut emollients for intense moisture.

20


HEALING VOLUME

As 40% of women suffer from fine, thinning hair, volumizing products account for 31% of retail sales in salons. Clients want volume, but many

volumizing products raise the hair cuticle to create texture, but also dry the hair at the same time. These same clients are shy when it comes to

using a conditioner, because they feel it will weigh their hair down. How do you provide moisture and nutrients and build volume at the same

time? With Healing Volume!

L’ANZA Healing Volume formulas build incredible body and thickness into each hair stand, dramatically increasing hair’s fullness and

diameter up to 55%. Each formulation delivers abundant lift and support to fine and thin hair while improving health and shine!

Builds body, volume and fullness for fine, thin hair.

Organic Bamboo increases the diameter of each hair fiber from within, so hair becomes thicker.

Keratin Healing System increases hair rigidity, so limp hair won’t lay flat.

Key Ingredients

Organic Bamboo Extract

Bamboo is the world’s richest resource of natural silica - a lightweight mineral vital to creating volume in hair. The

Organic Bamboo works from inside the hair fiber by utilizing Nano Science 10² to deliver Bamboo’s abundant silica

deep into the cortex. This lightweight silica bonds to the hair’s cortical wall, boosting rigidity and volume. The result is

noticeably thicker, fuller hair.

Increased Thickness

L’ANZA HEALING VOLUME formulas increase hair’s diameter

up to 30 more microns – that’s 55%!

Increased Lift & Volume!

Keratin Healing System and Organic Bamboo dramatically

increase hair’s rigidity!

BEFORE

Polarized light microscope

reveals thin hair at 55 microns

AFTER

Microscope reveals cortical

silica deposition, resulting in

thicker hair at 85 microns.

BEFORE

Damaged hair is weak, frail

and limp. It lacks rigidity and

support to provide sufficient

lift and volume.

AFTER

Healed hair has increased

structural rigidity and support

to provide abundant lift and

volume.

21


HEALING VOLUME

Thickening Shampoo

Daily sulfate-free shampoo removes excess oil that weighs down hair.

Contains Gugo Bark for rich abundant lather.

pH: 5.6

Thickening Conditioner

Daily weight-free formula provides noticeable volume and fullness while adding shine.

Increases hair density by nourishing hair follicles.

pH: 5.4

Daily Thickening Treatment

Diameter-boosting formula plumps each hair strand; use every day.

Light hold helps support volume and makes hair more manageable.

Protects hair from damaging heat styling and UV rays; preserves haircolor.

Spray on to towel-dried hair and leave in. Blow dry for maximum volume.


pH: 5.9

Zero Weight Gel

Adds fullness with strong control to support style and build body.

Delivers weightless texture; contains mica for added shine.

Cactus Extract provides thermal protection from heat styling.

Apply to damp hair and blow dry.


pH: 5.9

Control: 6 of 10

Root Effects

Supports hair at the base for extra lift, style support and fullness.


Apply directly at the scalp. Blow dry with round brush to create lift and volume.


pH: 5.9

Control: 7 of 10

Final Effects

Fast-drying formula provides strong-hold finishing spray for lasting style support.


Hold 6-8 inches away from hair; mist over finished style.


Control: 9 of 10

22


HEALING STRENGTH

People with weak hair suffer from breakage, tangles and split ends. Weak hair can be caused by age or age accelerators. L'ANZA Healing

Strength contains the CP Anti Aging Complex with potent antioxidants to reverse the signs of aging, restoring strength and a youthful

appearance to hair.

Strengthens weak, fragile hair.

Restores its youthful appearance.

Heals and fortifies ends, reduces breakage.

Causes of Weak Hair

Long Hair: As hair gets longer, it ages and becomes weak. Short hair can also experience premature aging.

Age Accelerators: Hot tools, environment and pollution cause hair to age more quickly, depleting it of vital nutrients and strength.

Key Ingredients

CP Anti-Aging ComplexTM

The CP Anti-Aging Complex replenishes the Cystine Peptides – the proteins responsible for

increasing strength to long or weakened hair.

Builds Strength: 6.5x Stronger Hair!

Reduces Breakage: 5x Less Hair Breakage!

“CP” stands for Cystine Peptides. These are the essential building blocks of Keratin Protein,

which add strength and elasticity to the hair. Cystine Peptides, combined with potent

antioxidants, create our powerful Anti-Aging Complex, reversing the signs of age and building

strength. Hair takes on a stronger, more youthful appearance.

White Tea

White Tea comes from the buds and young leaves of tea plants and is known to have the highest levels of antioxidants

compared to other teas. These potent antioxidants reduce the amount of free radicals in the hair, repairing damage

and contributing anti-aging properties that maintain the hair’s youthful appearance.

Manuka Honey

Manuka Honey is harvested from bees who feed on the flowers of the Manuka bush in New Zealand, also known as

“Tea Tree”. Just like Tea Tree oil, this honey also has antibacterial and antifungal properties, and it’s even used to heal

wounds.

Neem Plant

For centuries, the Neem plant has been recognized for its healing benefits. In India, this tree is also known as the

“Divine Tree.” Neem products have proven medicinal benefits, including antifungal, antibacterial, and antiviral

properties. Neem Plant Extract aids in healing the hair, while calming and soothing the scalp.

23


HEALING STRENGTH

White Tea Shampoo

Daily shampoo contains White Tea, one of the most potent antioxidants available, eliminating free--radicals that cause hair’s

premature aging.

Sulfate-free, so it’s extra gentle and helps haircolor last longer.

Natural Soap Bark provides a creamy, luxurious lather.

pH: 5.5

Manuka Honey Conditioner

Daily conditioner boosts elasticity and reduces breakage.

Contains Manuka Honey, rich in nutrients and healing properties.

Excellent for detangling hair.

pH: 5.5

Neem Plant Silk Serum

Healing serum adds instant shine and softness while strengthening hair.

Great for all hair types. Non-greasy formula won’t weigh hair down.

Apply to damp hair before before styling to add thermal protection and reduce blow drying time by 55%.

Apply to dry hair to smooth and add softness and shine.


pH: 5.5

24


HEALING SMOOTH

According to the Professional Beauty Association, 84% of women want more shine, while 62% want less frizz. Now, L’ANZA Healing Smooth

can deliver both! Organic Coix Seed Extract calms curls and frizz, while Organic Mangosteen Fruit Extract provides a glossy sheen. The Keratin

Healing System blocks out humidity that causes frizz. Together, these ingredients calm curls and frizz, leaving hair soft and smooth with 31%

more shine!*

Temporarily calms curls and waves without the use of chemical straighteners or relaxers.

Healing the hair blocks out humidity.

Controls frizz and makes hair smooth, shiny and manageable.

Key Ingredients

Organic Coix Seed

Chemical straighteners and relaxers work by breaking the disulfide

bonds inside of the hair. This process can cause hair damage and

breakage. Coix Seeds have long been used medicinally in East Asia

and Malaysia (often referred to as “Job’s Tears”). The Coix Seed

Extract contains abundant amino acids, particularly Arginine and

Leucine. When used in L’ANZA Healing Smooth formulations,

these amino acids make the hair’s disulfide bonds more flexible,

without breaking them. Hair becomes straighter, while maintaining

health and integrity.

Organic Mangosteen Fruit Extract

The Mangosteen is a tropical tree originating from Indonesia. The

purple fruit has an edible rind that is sweet and tangy, and similar in

flavor to a peach. It is also rich in nutrients and antioxidants. When

added to Healing Smooth formulations, the fruit extract’s low pH and

abundant bio-saccharides close the cuticle and add a glossy sheen to

the hair.

Independent Flexibility Test*

These photos illustrate tests that were conducted on hair

strands using a Leading Professional Shampoo (left swatch)

and L’ANZA Healing Smooth Glossifying Shampoo (right

swatch). Each strand was shampooed, and then tied into a

knot and left to hang. The Healing Smooth formula increased

flexibility and smoothness, allowing it to “untie” itself and

straighten out after 1 minute.

*Based upon independent panel testing after using Healing Smooth Glossifying Shampoo and Conditioner for 10 cycles.

After 1 minute

Before

Healing Smooth

After

Healing Smooth

25


HEALING SMOOTH

Glossifying Shampoo

Daily sulfate-free shampoo gently cleanses hair while smoothing frizz.

Natural Soap Bark provides a creamy, luxurious lather.

Organic Coix Seed Extract calms curls, while Keratin Healing System and Mangosteen Fruit Extract add glossy shine.

pH: 5.4

Glossifying Conditioner

Daily conditioner leaves hair sleek, smooth and silky, and improves manageability and flexibility.


pH: 5.0

Smoother Straightening Balm

Lightweight, greaseless straightening balm provides movement and a “naturally straight” look.

Shea Butter maintains healthy moisture levels, while locking out humidity and preventing frizz.



To straighten: Apply to damp hair and blow dry with round or flat brush for maximum smoothness.

To control curls: Apply to damp hair and diffuse or air dry.


pH: 4.5

Thermal Defense

Lightweight styler provides medium to strong style support.

Cactus Extract provides extra thermal protection against blow dryers and hot irons (up to 500° F / 260° C, depending on hair

structure and condition).

Provides gentle slip for effortless styling – won’t leave sticky residue on irons.



Control: 8 of 10

26


HEALING PURE

Many clients know that they must periodically purify their hair to remove mineral deposits, pollutants and product build-up to maintain healthy

hair. Now, L'ANZA introduces Healing Pure – a breakthrough Hair Purifying System. This simple system will allow your clients to clarify and

fortify their hair at home on a weekly basis or as often as needed!

Clarifying Shampoo gently removes mineral deposits, pollutants and product build-up.

Keratin Infusion fortifies hair with extra-potent doses of Keratin protein.

Together they create the first take-home Hair Purifying System.

Key Ingredients

Phytic Acid derived from Organic Rice

Clarifying Shampoo does not contain harsh or damaging chemicals, such as EDTA, to chelate the hair. This healing

formula only uses natural and gentle Phytic Acid derived from Organic Rice to effectively remove stubborn metals and

excessive minerals. Gently removes “swimmer’s green” and “well-water orange” while maintaining hair color.

Super-fortifying Keratin Beads

Keratin Infusion contains L'ANZA’s exclusive Keratin Beads that instantly release Keratin Protein and Vitamin C upon

contact with the hair. This encapsulation protects these vital nutrients from pre-exposure to air, ensuring the highest

potency prior to deposition.

How It Works

Clarifying Shampoo removes embedded minerals and products from the hair. This process leaves hair “squeaky clean,” but

microscopic holes and gaps are left where deposits once lived.

Keratin Infusion fills these holes and gaps, providing renewed strength and smoothness.

After Clarifying Shampoo

deposits are removed

and gaps are visible.

After Keratin Infusion

the gaps are filled and

strength is renewed.

27


HEALING PURE

Clarifying Shampoo

Gently clarifies the hair using natural purifiers (Phytic Acid), and free of harsh chemicals, like EDTA.

Sulfate-free and sodium chloride-free formula is color-safe and gentle enough to use every day.

Keratin Healing System protects color while leaving hair healthy and shiny.

pH: 5.9

Keratin Infusion

This protein-rich treatment is essential after any chelating or clarifying process.

Keratin Beads infuse protein and Vitamin C directly into microscopic gaps left behind after deposits are removed by the clarifying

process.

Keratin bonds to the hair to dramatically improve strength, smoothness.

Use immediately after Clarifying Shampoo to fill gaps left after purifying.

Keratin Infusion can be used at home daily to fortify fragile hair.

pH: 5.5

Professional Services

Use for in-salon services as a Purifying & Fortifying Treatment before cutting services.

28


HEALING REMEDY

Many clients know that they must periodically purify their hair to remove mineral deposits, pollutants and product build-up to maintain healthy

hair. Now, L'ANZA introduces Healing Pure – a breakthrough Hair Purifying System. This simple system will allow your clients to clarify and

fortify their hair at home on a weekly basis or as often as needed!

Clarifying Shampoo gently removes mineral deposits, pollutants and product build-up.

Keratin Infusion fortifies hair with extra-potent doses of Keratin protein.

Together they create the first take-home Hair Purifying System.

Key Ingredients

Shiso Mint Extract

Shiso Mint is a beneficial ingredient for the scalp since it is a natural antipruritic agent. It helps to effectively soothe and

calm itchy, inflamed and irritated scalps. It has a high content of natural salicylic acid to help loosen dead skin cells.

Shiso Mint is also an excellent sebum regulator to reduce scalp oiliness. As a gentle astringent, it allows the scalp to

be refreshed and re-balanced.

Papaya Extract

Papaya Extract contains papain, a plant enzyme with highly effective skin conditioning benefits. Papain is at the peak of

its enzymatic activity before the papaya ripens, when fruit is still unripe and green. Papain gently and non-abrasively

exfoliates the scalp. It also effectively tones the scalp, breaking down impacted layers of dead skin. This papain

enzyme sloughs away flakes and wanted dermal debris, leaving new and healthy cells intact. The scalp is left clean,

healthy and refreshed.

Coconut Water

Coconut Water comes from young, green coconuts. It’s an excellent light hydrator and is ideal for dry or combination

scalp conditions. Coconut Water soothes and nurtures while helping to balance excessive oil. It is a rich source of

phosphorus, calcium, magnesium, potassium and electrolytes, providing a healthy and balanced scalp.

29


HEALING REMEDY

Scalp Balancing Cleanser

Soothing daily shampoo restores wellness to both hair and scalp.

Shiso Mint Extract & Papaya Extract to tone & normalize the scalp, allowing hair to look its healthiest best.

Coconut Water soothes & nurtures the hair.

Keratin Healing System replenishes vital Keratin Protein for strong, shiny hair.

This sulfate-free, sodium chloride-free & Paraben-free formula protects haircolor

pH: 5.5

Scalp Balancing Conditioner

Daily conditioner restores balance and soothes scalp.

Shiso Mint Extract and Papaya Extract help to balance the scalp, allowing hair to look its healthiest best. Keratin Healing System

replenishes vital Keratin Protein for strong, shiny hair

Coconut Water to calm & comfort while providing light, nurturing hydration.

pH: 5.5

Scalp Balancing Treatment

Leave-in treatment calms skin and scalp.

Rebalances oil levels and leaves hair healthy and shiny.

Shiso Mint Extract & Papaya Extract helps to tone and refresh.

Coconut Water provides light, nurturing hydration.

pH: 5.1

30


HEALING NOURISH

Thinning hair is a challenge that affects not only men, but women as well. 40% of women and 65% of men suffer from excessive hair loss. 52%

of all salon clients experience thinning hair, and they often seek advice from their stylist before talking to their doctor. Hair loss is often related

to genetics, but there is now new technology that can help many clients by nourishing the hair and scalp, creating an ideal environment to keep

hair in the growth phase. L'ANZA’s Healing Nourish contains our exclusive Anagen 7 System that keeps hair in the Anagen (growth) phase

longer by targeting the seven areas to nourish healthy hair growth.

Anagen 7 System prolongs the hair’s growth phase

For all types of thinning hair

3 steps to fuller-looking hair in 30-days

How It Works: Anagen 7 System Targets Seven Key Points

1) Inhibits DHT

2) Activates Growth Factors

3) Boosts Circulation

4) Stimulates Dermal Papilla

5) Accelerates Scalp Cellular Turnover

6) Prevents Irritation and Inflammation

7) Controls Microorganisms

DHT (dehydrotestosterone) is a hormone that is produced by the body in adrenal glands and can prevent the absorption of nutrients,

leading to hair loss. Inhibiting DHT promotes the delivery of vital nutrients and stimulates hair growth. Loquat Leaf Extract, Fo-Ti Extract,

and Licorice Root Extract all work together to block DHT and provide extra nourishment for hair growth.

Poor circulation prevents nutrients from being delivered to the papilla, so the follicle may shrink and hair loss occurs. Increasing blood flow

maintains proper nutrition of the hair and stimulates the papilla. Ingredients that help improve circulation are: Biotin, Eucalyptus Leaf Oil,

Peppermint Leaf Extract, and Niacin.

Debris build-up on the scalp and follicle opening can block hair growth. Removing debris, such as excess sebum and dead skin cells,

promotes healthy scalp cell renewal. Ingredients that help exfoliate dead skin cells and sebum are Loquat Leaf Extract, Licorice Root

Extract, Hawthorne Fruit Extract, and Phytic Acid.

Irritation and inflammation prevent healthy scalp. Yarrow Extract, Horse Chestnut Seed Extract, and Aloe Vera are known for their anti-

inflammatory and anti-irritant properties.

Bacteria and other microorganisms can be one of the forgotten contributors to hair loss. By controlling sebum production and boosting

circulation, we can avoid creating an environment where microorganisms can thrive. Additives that help control microorganism and

maintain proper pH of the scalp are Vitamin C (antioxidant) and Phytic Acid.

Loquat Fo-Ti Licorice Root Eucalyptus Peppermint Yarrow Horse Chestnut Hawthorne Aloe Vera

31


HEALING NOURISH

Healing Nourish: Three steps to achieve fuller-looking hair with the Anagen 7 System.

Stimulating Shampoo

Gently removes excess sebum and residue to promote fuller-looking hair.

Sulfate-free and sodium chloride-free formula is color-safe and gentle enough to use every day.

Keratin Healing System protects color while leaving hair healthy and shiny.

Massage into hair, rinse, and then follow with Stimulating Conditioner.

pH: 5.5

Stimulating Conditioner

Provides essential nourishment to improve hair’s health.

Thinning hair is often finer. This conditioner reduces loss from breakage by fortification through the Keratin Healing System.

Use immediately after Stimulating Shampoo. Apply to damp hair and leave in 1 minute, rinse, and then follow with Stimulating

Hair Treatment.

pH: 5.6

Stimulating Hair Treatment

Contains potent doses of the Anagen 7 System.

Provides extra scalp stimulants to boost circulation.

Spray directly onto the scalp twice per day, and leave in.

pH: 5.1

32


HEALING STYLE

L'ANZA Healing Style creates versatile looks while maintaining healthy, manageable hair. All products provide thermal protection and prevent

haircolor from fading. Advanced technology provides long-lasting hold without cracking, flaking, or sticky residue.

Key Benefits

Heals the Hair

The only styling products that heal the hair with the exclusive L’ANZA Keratin Healing System, repairing damage while creating

manageable styles at the same time.

Preserves Haircolor

Healing locks in haircolor and prevents fading.

Triple UV Protection

The first and only styling products that block all three UV rays, even the most damaging UVC!

Thermal Protection

Cactus Extracts provide an extra measure of thermal protection, preventing damage from blow dryers, curling irons, and flat irons. Virtually

all Healing Style products provide thermal protection up to 500°F / 260°C. Please see individual product description for exact information.

Rainforest Botanicals

Nature provides shine and unbeatable hold! These botanicals provide long-lasting hold without cracking, flaking, or sticky residue.

Damaged Hair Healed Hair

Lacks shine and body. Has shine and body.

Unmanageable and hard to style. Manageable, easy to style, and holds curl.

Allows damaging heat to enter hair. Deflects heat and protects hair.

Haircolor looks dull, uneven and fades quickly. Haircolor is even, vibrant, and lasts longer.

33

HEALING STYLE PRESCRIPTION CHART

Control

Factor

Body

and Lift

Smooth

Movement

Pliable

Support

Enhance

Texture

Enhance

Curl Blow Dry

Hot

Irons

SUPPORT

Design Foam

Adds body and fullness. Gives flexible

support, touchable softness and natural

feel.

4 ● ● ● ● ●

Bungee

Elastic styling cream. Supports with

separation and bounce – great for curly

hair styles.

5 ● ● ● ● ●

Spray Gel

Lightweight, flexible hold without a

“product feel”. Alcohol-free. Great for

fine hair!

6 ● ● ● ●

Polyester Styling cream provides resilient hold

and movement. Adds body and shine. 6 ● ● ● ●

Mega Gel Multi-purpose with strong hold. Won’t

crack or flake. Alcohol-free. 8 ● ● ●

Ultimate Gel Strongest, all-day hold, control and

support. Alcohol-free. 10 ● ● ●

Tight Extreme-hold styling glue. Great for

spiking or strong textures. 10 ● ● ●

DEFINITION

Curl Define Creates tousled, windswept hairstyles

with natural waves and separation. 2 ● ● ● ● ●

Refine Styling Pomade

Refines texture and smoothes frizz.

Pliable control. Adds polish and

sheen.

3 ● ● ● ● ●

Beach Spray Creates tousled, windswept hairstyles

with natural wave and separation. 5 ● ● ● ● ● ●

Shape Putty

Versatile putty adds texture and

remains pliable. Ideal for layered

styles. Non-greasy.

5 ● ● ●

Powder Up Texturizer

Lightweight texture and uplifting

volume for all hair types. Instant

results; no dry time!

6 ● ● ●

Contour Fiber Cream

Fibrous styling cream with bendable

threads to separate, define and detail. 6 ● ● ● ● ●

Molding Paste

Versatile paste provides texture and

separation with low sheen. Adds

thickness and density.

6 ● ● ● ●

Taffy Manipulates and twists. Stays pliable.

Won’t crack or flake. 6 ● ● ●

Sculpt Dry Clay Enhanced control and bold texture.

Builds body and volume. 8 ● ● ●

FINISH

Shine F/X

Adds a glossy finish, enhances shine

and illuminates haircolor. Lightweight

aerosol is non-oily.

1 ● ● ● ●

Design F/X

Working spray or light finishing spray .

Lightweight and brushable. Great for

hot tools. Humidity resistant.

4 ● ● ● ● ●

Dramatic F/X

Firm, flexible finishing spray.

Lightweight - never stiff or sticky.

Humidity resistant.

8 ●

Ultimate F/X

Super-hold finishing mist. Lightweight

aerosol has all-day memory and

humidity resistance.

10 ●

34


HEALING STYLE | support

Design Foam

Rich and creamy foam adds body, bounce and fullness.

Gives flexible support with touchable softness.

Leaves hair soft and smooth, with a natural look and feel.

Styling Tips

Spray into hands and disperse evenly on damp hair. Allow to air dry or diffuse.

For smoothness and body, apply to damp hair and blow dry. If desired, go back over with a curling iron to create

curls or waves.

Bungee

Elastic styling cream that stretches and holds.

Adds lots of body and bounce – great for curly hair styles.

Remains touchable and pliable. Maintains separation.

Styling Tips

For body and fullness, apply to damp hair and blow dry.

For springy curls, apply to damp hair and diffuse or air dry.

Creative Cocktails

Add Design Cream for softer curls; diffuse or air dry.

Add Polyester for extra hold; blow dry, diffuse, or air dry.

Add Healing Volume Root Effects for extra volume; apply at base and blow dry.

Spray Gel

Strong, flexible hold without a heavy product feel.

Good for all hair types – Even fine hair! Lightweight mist

disperses evenly.

Alcohol-free formula.

Styling Tips

Spray onto damp hair and blow dry.

Spray onto dry hair and scrunch into place. For loose waves, set with curling iron or rollers.

Creative Cocktails

Add Design Cream for extra texture. Apply to damp hair, then mist with Spray Gel and blow dry.

Add Polyester for extra body. Apply to damp hair, then mist with Spray Gel and blow dry.

Add Healing Volume Root Effects for extra volume. Apply at base; mist Spray Gel all over, then blow dry.

Product: Design Foam

Category: Support


Control: 4 of 10

Product: Bungee

Category: Support


pH: 5.6

Control: 5 of 10

Product: Spray Gel

Category: Support


pH: 5.9

Control: 6 of 10

35


support | HEALING STYLE

Polyester

Styling cream provides resilient support with touchable

movement.

Adds texture, volume and shine.

Styling Tips

For body and fullness with lots of slip, apply to damp hair and

blow dry.

For textured waves, apply to damp hair, twist into place, and allow to air dry.

Creative Cocktails

Add Design Cream for controlled frizz and soft volume; blow dry.

Add Bungee for even more bounce and curl; blow dry, diffuse or air dry.

Add Healing Volume Root Effects for extra volume. Apply at the base and blow dry.

Mega Gel

Multi-purpose styling gel with strong hold.

Alcohol-free formula stays flexible; won’t crack or flake.

Styling Tips

Apply to damp hair. Blow dry, or sculpt into place and air dry.

For a wet look, apply to damp hair, comb and go.

Creative Cocktails

Add Polyester for extra volume and body; blow dry.

Add Molding Paste for added thickness and texture; blow dry.

Ultimate Gel

Provides the strongest hold, control and support.

Great for sleeking, sculpting and spiking

Alcohol-free formula dries quickly and maintains style all day.

Shampoos out easily.

Styling Tips

Apply to damp or dry hair and style as desired.

Creative Cocktails

Add to Refine Styling Pomade and apply to dry hair for a strong, pliable hold.

For a softer texture with strong control, mix with Design Cream and apply to damp hair; blow dry.

For maximum volume, mix with Healing Volume Zero Weight Gel; apply to damp hair and blow dry.

Product: Polyester

Category: Support


pH: 5.9

Control: 6 of 10

Product: Mega Gel

Category: Support


pH: 5.5

Control: 8 of 10

Product: Ultimate Gel

Category: Support


pH: 5.9

Control: 10 of 10

36


HEALING STYLE | support

Tight

Extreme-hold styling glue for intense directional support.

Great for spiking or strong textures. Remains pliable; won’t

crack or flake!

Shampoos out easily.

Styling Tips

Apply to damp or dry hair and scrunch into place.

Creative Cocktails

Add Design Cream for strong curl support; diffuse or air dry.

Add Polyester for strong frizz control and soft volume; blow dry.

Add Molding Paste for thickness and texture with strong hold; apply to damp hair and scrunch into place.

Product: Tight

Category: Support


pH: 5.9

Control: 10 of 10

37


definition | HEALING STYLE

Curl Define

Creates smooth, soft curls.

Adds bounce and luster to curly hair.

Tames frizz and fly-aways.

Great for natural or set curls.

Styling Tips

Apply to damp hair and dry with a diffuser until almost dry, then allow to air dry completely.

To define curls on dry hair, emulsify in hands, then pull hands over each curl and set into place.

For a softer, more diffused curl, apply to dry curl section, then slightly back-comb. Apply additional cream to ends

of hair for spot definition.

Creative Cocktails

To create curls on straight hair, apply Design Foam or Spray Gel to damp hair and blow dry. Next, use a small

curling iron to set tight curls. When cool, apply more Curl Define or Beach Spray to control and define curls.

Refine Styling Pomade

Adds polish, sheen and dimension to all hairstyles.

Refines texture and smoothes frizz with pliable control.

Non-greasy and residue-free.

Styling Tips

Apply to damp or dry hair and style as desired.

After blow dry, apply small amount to hands and smooth over ends to control frizz.

Creative Cocktails

For stronger control, mix with Mega Gel or Ultimate Gel and apply to damp hair.

To enhance curly hair, apply Bungee to damp hair and dry with a diffuser. Apply Refine Styling Pomade to ends of

curls for extra definition.

Beach Spray

Creates sexy, tousled, windswept hairstyles with natural wave

and separation. Provides a “fresh from the beach” look.

Contains nourishing Ocean Botanicals and fortifying Sea

Minerals to give hair a “just from the beach” look.

Styling Tips

Spray onto damp or dry hair. Scrunch with hands. Diffuse or air dry.

For full, tousled texture, mist onto dry hair. Turn head upside down, and blow dry briskly on full speed. Flip hair

back and scrunch into shape.

Creative Cocktails

To create loose, wavy hair, apply Design Foam or Spray Gel to damp hair and blow dry. Next, use a large curling

iron to set loose curls. To complete look, mist with Beach Spray and scrunch.

Product: Curl Define

Category: Definition


pH: 5.9

Control: 2 of 10

Product: Refine Styling Pomade



pH: 5.3

Control: 3 of 10

Product: Beach Spray



pH: 5.9

Control: 5 of 10

38


HEALING STYLE | definition

Powder Up Texturizer

Instantly delivers lightweight texture and volume to all hair types.

Unique silica powder dissolves immediately and absorbs into

each hair stand. Does not require any dry time.

Natural movement and separation lasts throughout the day.

Styling Tips

Sprinkle a small amount directly onto dry hair and style.

Apply to hands and dissolve, then rake through damp or dry hair and style.

Revive limp styles with Powder Up to refresh style and volume.

Apply to hair prior to back-combing or up-styling to create extra grip and hold.

Creative Cocktails

Blow dry hair with Design Cream or Polyester, then use fingers to apply Powder Up at the scalp to get instant lift.

Shape Putty

Putty that shapes and defines while adding texture.

Versatile formula maintains a diversity of contemporary designs

that remain pliable throughout the day.

Lightweight and non-greasy.

Styling Tips

Apply into palms of hands and rub hands together. Distribute onto damp hair and style as desired.

Contour Fiber Cream

Fibrous styling cream that wraps each hair strand to form supple

shapes and creative contours.

Bendable “threads” separate, define and detail, providing flexible

texture.

Styling Tips

Apply to damp hair. Blow dry with brush or fingers, style as desired.

Creative Cocktails

Mix with Neem Plant Silk Serum for softer styles with separation.

For extra hold with shine, mix with Polyester and apply to damp hair; blow dry.

On longer hair styles, mix with Design Cream for easier distribution and blow dry with a round brush.

On curlier styles, follow with Curl Define or Taffy for extra bouncy, defined ringlets.

Product: Powder Up Texturizer



Control: 6 of 10

Product: Shape Putty



pH: 5.7

Control: 5 of 10

Product: Contour Fiber Cream



pH: 5.9

Control: 6 of 10

39


definition | HEALING STYLE

Molding Paste

Versatile styling paste provides light texture and separation.

Adds thickness and density to hair.

Works great with fine hair!

Styling Tips

For thickness and texture, apply to damp hair and blow dry.

For more texture, apply to damp or dry hair and scrunch into shape.

Creative Cocktails

Add Design Cream or Polyester for fullness and softer texture; blow dry.

Add Mega Gel for added control and sculpting; blow dry.

Add Tight for thickness and texture with strong hold; apply to damp hair and scrunch into place.

Taffy

Manipulates and twists; creates moveable forms and contours.

Great for piecy separation and flicks.

Non-sticky, stays pliable. Won’t crack or flake.

Styling Tips

Apply to damp hair and twist or scrunch; air dry.

Apply to dry hair for stronger hold to enhance texture.

Creative Cocktails

Add Polyester for curl control; apply to damp hair and diffuse.

Sculpt Dry Clay

Dry clay formula allows for stronger grip, bolder textures and

enhanced control.

Non-greasy formula with low sheen is ideal for all hair types –

especially men!

Styling Tips

Apply into palms of hands. Rub hands together to soften clay. Distribute into damp or dry hair and style as

desired.

Creative Cocktails

For layered cuts, ruffle hand through dry hair to accentuate texture.

Mix with Neem Plan Silk Serum for softer control.

Apply Design Cream or Molding Paste to damp hair and blow dry. Apply Sculpt Dry Clay with fingertips and twist

ends for extra texture.

Product: Taffy



pH: 5.5

Control: 6 of 10

Product: Molding Paste



pH: 5.5

Control: 6 of 10

Product: Sculpt Dry Clay



pH: 5.7

Control: 8 of 10

40


HEALING STYLE | finish

Shine F/X

Instantly enhances shine and illuminates haircolor.

Tames frizz and fly-aways.

Lightweight formula is non-greasy, non-oily. Won’t interfere

with styling.

UV haircolor protection.

Styling Tips

Mist onto dry hair or completed style.

Mist onto dry sections of hair before using a flat iron for extra softness, shine, and thermal protection.

Design F/X

Lightweight and flexible working spray - great for hot tools.

Fast-drying formula.

Brushable, frizz-free and provides natural movement.

UV haircolor protection and humidity resistant.

Styling Tips

Mist onto damp hair and blow dry.

Mist onto dry sections of hair before using a flat iron; comb through. Works for smooth styles, bends or flicks.

Mist onto dry sections of hair before using a curling iron. Separate curls with fingers. Mist over finished style for

light hold.

Dramatic F/X

Firm-hold finishing mist.

Lightweight mist won’t weigh down hair.

Never stiff or sticky. Won’t crack or flake.

Styling Tips

Mist onto finished look to lock in style.

Great to finish formal looks.

Product: Shine F/X

Category: Finish


Control: 1 of 10

Product: Dramatic F/X

Category: Finish


Control: 8 of 10

Product: Design F/X

Category: Finish


Control: 4 of 10

41


finish | HEALING STYLE

Ultimate F/X

Ultimate-hold finishing mist provides the strongest hold possible.

Humidity-resistant. Style lasts throughout the day.

Wide-spout sprayer disperses mist evenly.

Dries quickly to lock in style.

Never stiff or sticky. Won’t crack or flake.

Styling Tips

Mist onto finished look to lock in style.

Great to finish formal looks.

Product: Ultimate F/X

Category: Finish


Control: 10 of 10

42


SWIM & SUN

Many individuals are exposed to active lifestyles in the sun and water. Others battle water challenges, such as hard water, well water and other

environmental stresses. L'ANZA Swim & Sun helps remove mineral deposits from the hair, prevents the absorption of water and minerals,

and provides extra UV protection from damaging sun rays.

Protects hair exposed to sun, harsh environments and challenges with water.

Removes mineral deposits, product build-up, and pollution.

Prevents the absorption of minerals and odors.

HPF 30: Hair Protection Factor

L’ANZA Swim & Sun guards against the 30 leading environmental aggressors and causes of hair damage.

1. UVA rays

2. UVB rays

3. UVC rays

4. Heat

5. Chlorine (shower and pools)

6. Hard water

7. Well water

8. Salt water

9. Fluorine

10. Excessive water absorption

11. Towel drying

12. Combing/Brushing

13. High pH levels

14. Copper

15. Iron

16. Calcium (Lime water)

17. Magnesium

18. Lead

19. Aluminum

20. Pollution

21. Nickel

22. Arsenic

23. Cadmium

24. Mercury

25. Bromine

26. Pesticides

27. Smoke

28. Ozone

29. Carbon Monoxide

30. Nitrogen Oxide

43


SWIM & SUN

Daily Chelating Shampoo

Daily chelating shampoo effectively removes mineral deposits, product build-up and environmental pollution.

Phytic Acid, derived from organic rice, is the main chelator. Gentler than traditional EDTA, it is effective at removing tough

mineral deposits such as iron and “swimmer’s green.”

Sulfate-free, so it’s extra gentle on the hair and helps haircolor last longer.

pH: 5.9

Daily Hydrating Conditioner

Daily conditioner contains rich hydrators to replace moisture lost to sun and harsh environments.

Prevents hair from absorbing excess minerals and water.

pH: 5.9

Daily UV Protector

Lightweight spray has extra sunscreens and UV inhibitors to protect hair from damage and haircolor from fading.

Prevents hair from absorbing harsh minerals and chlorine.

Apply liberally to hair at any time, especially before swimming or outdoor activity.

Available seasonally in travel size only.

44


ULTIMATE TREATMENT

The L'ANZA Ultimate Treatment is the only 3-step customized healing service that can be done at the back bar prior to cut, color, perm or

straightening services. The key is the Power Boosters that allow you to customize services based on your client’s hair type, condition, or desired

service.

3-Step In-Salon Customized Healing Service takes only 5-10 minutes.

Unique service allows personalized treatments for specific hair type, condition or desired service.

Increases salon revenue, both services and retail sales.

Step 1: Chelating Shampoo

Removes hard water minerals, chlorine, metallic build-up, and other impurities.

Very gentle, color-safe formula is sulfate-free and sodium chloride-free. Contains natural Gugo Bark to create rich lather.

The chelating agent is Phytic Acid derived from organic rice instead of EDTA, which means it is effective, yet mild and safe for

color-treated hair.

pH: 5.9

Step 2: Deep Treatment

Nutrient infuser restores essential protein, moisture and minerals to hair.

Designed especially to be used in conjunction with the Power Boosters.

High-tech delivery system transports healing actives deep into hair.

pH: 5.5

Step 2a: Power Boosters

Power Boosters allow personalized services based on your client’s hair type, condition, or desired results.

Specifically formulated as an additive to the Deep Treatment, the Power Boosters can be administered individually or cocktailed

together depending on the needs of the hair.

Add any combination of 3 pumps of Power Boosters to the Deep Treatment during Step 2.

Strength Power Booster for weak, fragile, brittle hair. Contains a super-charged dose of proteins and amino acids to boost

strength and reduce hair breakage. Key ingredients: Keratin Healing System, CP Anti-Aging Complex, Tyrosine, Soy Protein,

Ceramide 2, and Glycerin. pH: 5.5

Moisture Power Booster for dry, rough, moisture-depleted hair. Improves softness and shine by infusing hair with abundant

humectants, emollients, lipids and essential fatty acids. Key ingredients: Keratin Healing System, Tahitian Tamanu Oil, Kukui

Nut Seed Oil, Macadamia Nut Seed Oil, Ceramide 2, and Hyaluronic Acid. pH: 5.7

Volume Power Booster for fine, thin hair. Delivers potent vitamins and minerals to thicken each hair strand and build volume

from the inside out. Instantly boosts structural rigidity to give hair lift and support. Key ingredients are: Keratin Healing

System, Vitamins A, B-1, B-12, C, E, K, Panthenol, Sodium PCA, Manganese PCA, Zinc PCA, and Magnesium PCA. pH: 5.9

Step 3: Power Protector

This final step effectively locks in nutrients.

Rebalances pH level.

Protects from damaging elements, including heat, chemicals, friction, and pollution.


pH: 5.5

45


ULTIMATE TREATMENT

Customized Services

The Ultimate Treatment is specifically designed to be used in

conjunction with other in-salon services.

Dramatically improves service results.

Increases client satisfaction and retention.

Stimulates repeat business.

Please refer to the following L’ANZA reference materials to determine

the appropriate Power Booster additives.

Dosage Chart

The chart to the left indicates the appropriate number of Power

Booster pumps to add during Step 2.

Dosage Wheel

The Dosage Wheel will also recommend the number of Power Booster pumps to add during

Step 2. Turn the wheel over, and it will also give you the recommended take-home prescription

so your clients can maintain their hair between visits.

In-Salon Services

Ultimate Service

Ultimate Color Service

Ultimate Perm Service

Ultimate Straightening Service

Power Booster Dosage Chart

Add any three pumps to the Deep Treatment in Step 2.

Hair Type Strength Moisture Volume

Dry 1 2

Severely Dry 3

Weak / Fragile 2 1

Severely Weak 3

Fine / Thin 1 2

Very Fine/Thin 3

Color-Processed 1 2

Color Service 1 2

Permed 1 1 1

Perm Service 2 1

Straightening Service 2 1

46


ULTIMATE TREATMENT

Ultimate Service

Prepares hair for cutting and styling

Step 1 Purify Hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly.

Step 2 Apply Deep Treatment with Power Boosters.

Add 2 pumps Strength and 1 pump Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to

damp hair. Leave in 3-5 minutes, or perform scalp massage at this time. Rinse thoroughly.

Step 3 Towel dry hair. Spray in Power Protector to seal in nutrients. Comb through, and then proceed with cut and style.

Ultimate Color Service

Prepares hair for optimal color results

Step 1 Purify Hair with Chelating Shampoo. Apply to damp hair, lather and rinse thoroughly. Do not manipulate scalp.


Add 1 pump Strength and 2 pumps Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to

damp hair. Leave in 3-5 minutes. Do not manipulate scalp. Rinse thoroughly.

Step 3 Towel dry hair. Spray in Power Protector to seal in nutrients. Comb through, and then proceed with color

application.

Ultimate Perm Service

Prepares hair for optimal permanent wave results



Add 2 pumps Strength and 1 pump Moisture Power Boosters to 1 pump Deep Treatment. Emulsify and apply to

damp hair. Leave in 3-5 minutes. Do not manipulate scalp. Rinse thoroughly. Proceed with Perm application.

Step 3 Neutralize Perm, rinse and remove rollers. Spray in Power Protector to neutralize odor, balance pH and heal hair.

Comb through and style as desired.

Ultimate Straightening Service

Prepares hair for optimal straightening results


Step 2 Towel-dry hair. Spray in Power Protector to seal in nutrients. Comb through. Blow dry completely, and proceed

with straightening service following manufacturer’s directions. Note: do not use the Deep Treatment prior to the

straightening service.

47


HEALING TEXTURE

Healing Texture Permanent Waving Systems

Damaged “fried” hair from texturizing services is a thing of the past. Healing Texture incorporates L'ANZA’s exclusive Healing Technology to

deliver stunning results with your texturizing service. Use in conjunction with the L'ANZA Ultimate Treatment for ultimate client satisfaction!

The first and only texturizing service that Heals, Seals and Protects!

Good for normal, fine, color-treated or lightly-highlighted hair.

Protects haircolor from fading during texturizing service.

Key Ingredients

Keratin Healing System

As with L'ANZA Haircare, the Keratin Healing System helps Healing Texture replace essential proteins, minerals and moisture during the

chemical service, leaving hair remarkably healthy and shiny!


The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair and prevent fading of haircolor. L'ANZA

Healing ColorCare formulations contain the same potent anti-fade protectors that flowers use for their own color protection.



wavelengths, providing full-spectrum color protection and guarding against fading. The result: haircolor stays true and radiant longer –

even the brightest reds. Independent studies have shown that the Flower Shield Complex, along with L'ANZA sulfate-free shampoos and

healing properties, will extend color life up to 107% longer.






Liposomes

Liposomes provide ideal moisture balance during chemical process.


48


HEALING TEXTURE | sure success acid perm

Sure Success Acid Perm

Gentle formula ideal for fine, limp hair.

Provides soft, supportive body and natural looking waves.

Can be used on normal and color-treated hair up to 30 Volume or up to 40% highlighted.

This Glyceryl Thioglycolate based perm produces true-to-rod size curls. It has the effectiveness of an alkaline perm with the gentleness of an

acid wave. Leaves hair with smooth, natural, healthy looking curls.

Stop Action Technology prevents damage if processing slightly exceeds recommended time. Makes it user-friendly for the busy

salon stylist. No heat required.

Ultra-low 0.2% ammonia level means less odor and scalp irritation, so it’s more comfortable to your clients. (by comparison, most

perms have an ammonia level of 2% to 3%!)

Keratin Healing System strengthens hair with shine and manageability.

Flower Shield Complex prevents haircolor from washing out after the perm service.

pH:

Each box contains:

Thermolizer (Part A), 21ml

Waving Lotion (Part B), 82ml

Neutralizer, 118ml

Plastic Cap

Directions for Sure Success Perm with Ultimate Perm Service

For normal / fine hair and color-treated hair up to 30 Volume or up to 40% highlighted.

Do not use on hair that is color-treated with high-lift color, heavily highlighted or bleached.

1. Shampoo Purify hair with L’ANZA Ultimate Treatment Chelating Shampoo or other chelating shampoo and towel dry.

2. Heal Heal the hair prior to service. Apply L’ANZA Ultimate Treatment Deep Treatment and Power Boosters

directly to hair and distribute evenly with a wide-tooth comb. (CAUTION: do not mix with waving lotion). Leave

in hair for 3-5 minutes. Rinse thoroughly with warm water and towel dry. Leave hair damp for wrapping.

3. Wrap Wrap damp hair. If hair dries, lightly mist with water.

4. Waving Lotion Place cotton around hairline and a towel at nape of neck. Empty contents of Thermolizer (Part A) into

Waving Lotion bottle (Part B) and shake gently to mix. Lotion will become warm. Apply lotion to all wrapped

rods and re-saturate. Change cotton and towel.

5. Process Cover head with plastic cap. DO NOT PROCESS UNDER A DRYER OR HEAT SOURCE. Test curl is not necessary

during processing.

NORMAL / FINE HAIR: 20 minutes. No test curl necessary.

COLOR-TREATED HAIR (up to 30 Volume): 15 minutes. Test curl after 10 minutes.

COLOR-TREATED HAIR (up to 40% highlighted): 20 minutes maximum. Test curl after 10 minutes,

then every 5 minutes

6. Rinse After processing, rinse hair thoroughly for 3-5 minutes with warm water. Towel-blot each rod thoroughly.

7. Neutralize Shake Neutralizer and thoroughly saturate each rod. Save ½ oz (15 ml) for later use. Wait 5 minutes. Gently

remove rods. Work remaining neutralizer through hair for 1 minute.

8. Rinse Rinse hair for 3-5 minutes with warm water. Towel blot

9. Heal & Protect Spray on Ultimate Treatment Power Protector and comb through to neutralize odor, rebalance pH and heal

the hair. Style as desired. Do not shampoo or condition hair for 48 hours.

49


exothermic perm | HEALING TEXTURE

Exothermic Perm

Ideal for thick, grey, resistant hair.

Provides springy, tightly-defined, resilient curls.

Can be used on normal and color-treated hair up to 20 Volume.

This Ammonium Thioglycolate based perm produces true-to-rod size curls. It has the effectiveness of an alkaline perm with the gentleness

of an acid wave. Leaves hair springy and bouncy with long-lasting, defined curls.

Exothermic (self-heating) process speeds up delivery of ingredients and shortens processing time.

Stop Action Technology prevents damage if processing slightly exceeds recommended time. Makes it user-friendly for the

busy salon stylist.

Ultra-low 0.2% ammonia level means less odor and scalp irritation, so it’s more comfortable to your clients. (by comparison,

most perms have an ammonia level of 2% to 3%!)

Keratin Healing System strengthens hair with shine and manageability.

Flower Shield Complex prevents haircolor from washing out after the perm service.

pH: 8.1

Each box contains:

Thermolizer (Part A), 21ml

Waving Lotion (Part B), 82ml

Neutralizer, 118ml

Plastic Cap

Directions for Exothermic Perm with Ultimate Perm Service

For normal and color-treated hair up to 20 Volume.

Do not use on hair that is color-treated with high-lift color, heavily highlighted or bleached.

1. Shampoo Purify hair with L’ANZA Ultimate Treatment Chelating Shampoo or other chelating shampoo and towel dry.

2. Heal Heal the hair prior to service. Apply L’ANZA Ultimate Treatment Deep Treatment and Power Boosters

directly to hair and distribute evenly with a wide-tooth comb. (CAUTION: do not mix with waving lotion). Leave

in hair for 3-5 minutes. Rinse thoroughly with warm water and towel dry. Leave hair damp for wrapping.

3. Wrap Wrap damp hair. If hair dries, lightly mist with water.

4. Waving Lotion Place cotton around hairline and a towel at nape of neck. Empty contents of Thermolizer (Part A) into

Waving Lotion bottle (Part B) and shake gently to mix. Lotion will become warm. Apply lotion to all wrapped

rods and re-saturate. Change cotton and towel.

5. Process Cover head with plastic cap. DO NOT PROCESS UNDER A DRYER OR HEAT SOURCE. Test curl is not necessary

during processing.

NORMAL HAIR: 20 minutes.

COLOR-TREATED HAIR (up to 20 Volume): 12 minutes.

6. Rinse After processing, rinse hair thoroughly for 3-5 minutes with warm water. Towel-blot each rod thoroughly.

7. Neutralize Shake Neutralizer and thoroughly saturate each rod. Save ½ oz (15 ml) for later use. Wait 5 minutes. Gently

remove rods. Work remaining neutralizer through hair for 1 minute.

8. Rinse Rinse hair for 3-5 minutes with warm water.

9. Heal & Protect Spray on Ultimate Treatment Power Protector and comb through to neutralize odor, rebalance pH and heal

the hair. Style as desired. Do not shampoo or condition hair for 48 hours.

50

L'ANZA HEALING COLLECTION

About Keratin Bond System 2 (KB2)

When L'ANZA was founded, it introduced the Keratin Bond System, which combines reparative ingredients and keratin protein through

a unique hydrolyzed process, repairing damaged sites deep within the hair’s inner layers.

As technology advanced, the Keratin Bond System became the Keratin Bond System 2 (KB2) with the addition of new, advanced

healing ingredients. Products in the L'ANZA Healing Collection contain KB2.

KB2 consists of:

Keratin Amino Acids



UVA Protection

The Healing Collection offers the following shampoos and conditioners.

• Daily Nourish

• Moisture

• Volume

• Hair Repair

51

Healing Collection

DAILY NOURISH

L'ANZA Daily Nourish Shampoos and Conditioners contain our Tri-Vita Complex and nourishing botanicals to restore health to each strand

of hair from root to ends. Rich in essential nutrients, these nurturing formulas fight free-radical damage and combat the effects of chemical

processes and hot styling tools. Different hair types and conditions call for different solutions. Daily Nourish provides a full line of products

formulated to keep hair and scalp feeling and looking beautiful every day.

Restores and repairs hair with daily nutrition.

Heals all types of hair, including normal, dry, oily and/or weak hair.

Contains Tri-Vita Complex and Nourishing Botanicals.

Daily Clarifying Shampoo

Gentle, daily clarifier rids hair of dulling product build-up on the hair’s surface.

Non-drying formula normalizes oil levels and restores moisture balance to hair and scalp.

Does not contain harsh chelators, so it’s safe to use every day.

pH: 5.9

Remedy Shampoo

A shampoo containing extra healing and moisturizing nutrients to restore balance to hair and scalp.

Calms scalp irritation, dryness and itching.

Helps minimize flaking from conditions such as dandruff and psoriasis.

pH: 5.4

Shampoo Plus

Rich-lathering, all-in-one hair and body cleanser.

Washes away dirt and oils in one step – great for those on-the-go!

pH: 5.8

Nourishing Conditioner

Potent conditioners add extra nourishment to depleted hair.

Enriched with vitamins essential to strong, balanced hair.

pH: 5.5

Mint Revitalizer

Invigorating conditioner revitalizes hair and scalp.

Stimulates skin-cell renewal and promotes healthy scalp circulation.

Lightweight conditioner leaves hair fresh and manageable.

pH: 5.5

Leave-In Conditioner

Unique leave-in conditioner instantly repairs damaged hair.

Greaseless, absorbs quickly, adds body and life to hair.

Shields hair all day; ideal for hair exposed to harsh environments.


pH: 5.0

52

Healing Collection

MOISTURE

L'ANZA Moisture Shampoos and Conditioners provide intense moisture to meet the needs of clients that feel they have dry, coarse hair.

These moisturizers are lightweight and leave hair with body and fullness. Healing seals in the moisture, keeping hair shiny and soft.

Adds moisture to dry, coarse hair.

Lightweight moisturizers won’t weigh down hair.

Healing seals in moisture, so it stays in the hair longer.

Moisture Shampoo

Moisture-rich cleanser for dry hair.

Smoothes cuticle without weighing down hair.

Keeps hair manageable and helps maintain color and curls.

pH: 5.5

Moisture Treatment

Intensive moisture treatment for coarse, dry, or frizzy hair.

Weightless moisturizers won’t leave hair flat.

Restores elasticity and shine to dull, dry hair.

pH: 3.5

Moisture Detangler

Rescues hair from tangles and knots.

Reduces damage that causes split ends.

Weightless lotion formula smoothes cuticle and adds natural body.

pH: 3.5

53

Healing Collection

VOLUME

Some people have naturally weak hair. Others have hair that is weakened due to thermal styling, chemical processing, or environmental

stresses. L'ANZA Hair Repair System restores hair’s strength and integrity with extra amounts of proteins. These formulas heal damage and

reduce the amount of breakage and split ends.

Protein-rich formulas strengthen weak hair.

Repairs damage caused by thermal styling and chemical processing.

Reduces hair breakage. Increases hair strength and elasticity.

Protein Plus Shampoo

Shampoo designed for chemically-treated or environmentally stressed hair.

Reduces breakage; restores pliability, strength and shine.

Provides extra proteins to build strength from the inside out.

pH: 5.6

Reconstructor

Protein-rich treatment reverses severe damage and restores elasticity and hair strength.

Adds extra protein and nutrients; ideal for weak or chemically-treated hair.

Reduces breakage and split ends.

pH: 5.4

Leave-In Protector

Unique leave-in conditioner shields hair from heat styling.

Eliminates static and frizz.

Blocks environmental aggressors and prevents further damage to hair.


pH: 5.5

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Healing Collection

HAIR REPAIR

More than 60% of women feel they have fine, limp hair. They want volume, but many volumizing products raise the hair cuticle to create

texture, but also dry the hair at the same time. These same clients are shy when it comes to using conditioners, because they feel it will weigh

their hair down. How do you provide moisture and nutrients and build volume at the same time? With L’ANZA Volume!

Adds body and fullness to fine, limp hair. Creates volume by fortifying and thickening hair shaft.

Contains bodifying vitamins and minerals.

Lightweight formulas keep the volume turned up.

Turn up the Volume!

L’ANZA Volume utilizes healing to build strength, increasing thickness of the hair shaft and adding

volume to fine, limp hair. Healing fortifies the hair structure, adding support to lifeless, limp hair.

Specialized vitamins and minerals boost volume, increasing the diameter and thickness of the hair shaft.

Lightweight moisturizers provide shiny, healthy hair and keep volume at the same time!

Volume Shampoo

This daily shampoo removes impurities that weigh down the hair.

KB2 adds body-building nutrients to hair.

pH: 5.5

Volume Conditioner

This daily conditioner replenishes moisture without adding weight.

Smoothing emollients reduce cuticle stress and detangle hair.

Body-building nutrients repair hair, making it thicker and stronger.

pH: 4.0

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HEALS. SEALS. PROTECTS.

For more information, call 800.423.0307 or visit lanza.com

Distributed by © DAVEXLABS LLC Santa Monica, CA 90401 Printed in USA #A00255

Lanza Manual

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