Lansing Teen Challenge-Fundraising Plan
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Transcript of Lansing Teen Challenge-Fundraising Plan
![Page 1: Lansing Teen Challenge-Fundraising Plan](https://reader036.fdocuments.us/reader036/viewer/2022062316/587e89f21a28ab672b8b46b9/html5/thumbnails/1.jpg)
Presented by: Spartan Fundraising Consultation Team
Jake Joy, Puruda Goswami, Wanting Liu, Lauren AitchDec. 9, 2009
Lansing Teen Challenge Fundraising
Recommendations
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LTC’s MissionOur goal and desire is to see lives changed through a personal relationship with Jesus Christ our Lord.
Motivating youth, adults and families to become productive members of society by:
An effective and comprehensive Christian faith-based solution to life-controlling drug and alcohol problems.
Help them become mentally sound, emotionally balanced, socially adjusted, physically well and spiritually alive by applying Biblical principles.
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Brief History Teen Challenge (“TC”) was founded in 1958 by Rev. David
Wilkerson as a means of reaching teenage gang members in Brooklyn, New York.
Lansing Teen Challenge was chartered in 1987 with one small facility serving a handful of adult males.
In 1998, appointed Rev. Jeff Turner as Exec. Director .
In the same year, also acquired the Sisters Crisis Pregnancy Center, merged it into the LTC family as the Sisters Maternity Center.
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Recommendations Board Engagement
Boiler Capital Project
Marketing Religious Appeal Secular Appeal Branding Considerations
Fundraising Evaluation of Current Practices Gift Chart Development Annual Plan Development
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Board Engagement
To give the organization direction.To provide oversight.To ensure organizational resources.
Long Term Inspiration Through Short Term Activation
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Board Engagement Project
Get them engagedBoiler Replacement Need
($50,000)
Get them advocating
Give them an achievable project to get started on
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Board Proposal
Group Intro & ExplanationLTC’s current fundraising capacityWhy should a board help raise funds?How can a board help raise funds?Capital project recommendationCampaign tips and notesSecular case statementReligious case statement
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Marketing
Some Considerations
Religious Marketing
Secular Marketing
Overcoming “TEEN”
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Religious MarketingHighlighting the duty
of Christians & other faith groups to help those in need.
Highlighting prayer, Bible study, assistance to Christian charities.
Contributions add to the money participants already earn and receive through sponsorship.
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Secular MarketingHighlighting community,
vocational & skill training, community service (30,000 hours) and secular charities.
While not hiding Christian roots, focusing on common interest is key to generating support.
Opportunities for partnerships.
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“TEEN” “ Teen” in LTC’s title might be keeping many
supporters and willing participants at bay. More focus needs to be placed on “challenge” .
i. Approaching non-religious organizations, making them aware of LTC’s community service despite so many challenges of their own.
ii. The products from the various ministries could be better advertised.
iv. Publishing & distributing a half- yearly newsletter highlighting LTC’s success.
v. Conducting programs in schools and universities to have a more direct interaction with people.
vi. Approaching other rehabilitation centers with partnership ideas.vii.Using social networking & marketing tools as well as
approaching popular non-profit blogs to help them advertise.
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Fundraising
Using a Gift Chart
Fundraising Cost/Return comparisons
General Recommendations
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Gift Chart Use
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Fundraising Cost/Return Comparisons
Solicitation Activity
Direct Mail (acquisition)
Direct Mail (renewal)
Special Events
Volunteer-led Personal Solicitation
Corporation and Foundation Grants
Capital Campaign/Major Gifts
Planned Giving
Reasonable Cost Guidelines
$1.00 to $1.25 per $1.00 raised
$0.20 to $0.25 per $1.00 raised
$0.50 per $1.00 raised
$0.10 to $0.20 per $1.00 raised
$o.20 per $1.00 raised
$0.05 to $0.10 per $1.00 raised
$0.20 to $0.30 per $1.00 raised
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General Recommendations
•Gift chart use
•Develop annual fundraising plan
•Consider additional board or board changes if support is not gained
•Resources included in materials
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Q & C
Thank you !