Language, communication and reputation Lionel Stanbrook
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Transcript of Language, communication and reputation Lionel Stanbrook
Language, Communication and Reputation
Lionel STANBROOK
Language, Communication and Reputation
Lionel Stanbrook, Senior Writer
Clement Reputation write the right words --- www.clementreputation.com
volcanic and voluminous verbiage
• Half-digested, half-
understood language
• Ambiguity and
Confusion
• Partial knowledge
• Politicians stretch
words to make deals
Clement Reputation write the right words --- www.clementreputation.com
The Gaseous Effusion of Jargon
Dear John:
I want a man who knows what love is all about.
You are generous, kind, thoughtful.
People who are not like you admit to being useless and inferior.
You have ruined me for other men.
I yearn for you.
I have no feelings whatsoever when we’re apart.
I can be forever happy.
Will you let me be yours?
Gloria
Write the right words in the right order
Dear John:
I want a man who knows what love is.
All about you are generous, kind, thoughtful
people, who are not like you.
Admit to being useless and inferior.
You have ruined me.
For other men, I yearn.
For you, I have no feelings whatsoever.
When we’re apart, I can be forever happy.
Will you let me be?
Yours,
Gloria
Clement Reputation write the right words --- www.clementreputation.com
The simplicity of words hides the complexity of their
effect
• An elite verbal
environment makes
companies look
strange, ridiculous
and weird
Communication needs reception
• The birth of radio
• Can you hear me?
Clement Reputation write the right words --- www.clementreputation.com
• Guglielmo Marconi and George
Kemp, Penarth, Wales, 1897
www.clementreputation.com
Clement Reputation write the right words
• Language, Communication and Reputation
• Lionel Stanbrook