Landscape Case Study - RBS and NatWest
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We were asked to redesign the corporate home page for both the RBS and NatWest brands that improved the customer journey whilst also making the site flexible and easy to update. We developed a modular home page structure for each brand, enabling it to be regularly refreshed and signposting visitors to tactical offers and campaigns. We also progressed the digital brand guidelines, and devised a flexible imagery style for each brand. Go to www.rbs.co.uk/corporate Go to www.natwest.com/commercial Improving the online customer journey for RBS and NatWest +44 (0) 207 7692 7001 www.yourlandscape.co.uk
description
Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for RBS and NatWest.
Transcript of Landscape Case Study - RBS and NatWest
We were asked to redesign the corporate home page for both the RBS and NatWest brands that improved the customer journey whilst also making the site flexible and easy to update. We developed a modular home page structure for each brand, enabling it to be regularly refreshed and signposting visitors to tactical offers and campaigns. We also progressed the digital brand guidelines, and devised a flexible imagery style for each brand.
Go to www.rbs.co.uk/corporateGo to www.natwest.com/commercial
Improving the online customer journey for RBS and NatWest
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
Digital channel engagementWebsite designWebsite buildImage library
+44 (0) 207 7692 7001 www.yourlandscape.co.uk
Digital channel engagementWebsite designWebsite buildImage library
