AXA asked us to help launch their Travel Insurance product to intermediaries whilst creating also awareness of the external communications internally. We developed a campaign proposition and built a behavioural journey that focussed on the broker, the relationship, the support they required and AXA’s internal audience. We identified the most relevant touch points for each audience group that supported the campaign key messages, and then rolled out the campaign theme. We generated £650k of revenue within the first few weeks of launch.

Generating business revenue from a standing start for AXA

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

Finalist Insurance Times Awards 2010

Brand/Marketing Campaign

Product launchWebsiteE-marketingDirect marketingFlash bannersPostersPromotional itemsCopywriting

+44 (0) 207 7692 7001 www.yourlandscape.co.uk

AXA Travel is now available inside

Get properly covered this holiday, with the No.1 Travel Insurer

All packed?Don’t forget about holiday insurance, from the No.1 Travel Insurer

AXA Travel is now available. Ask your broker for more details.