Landmark's IBA Questionnaire and Analysis Tool

IBAQuestionnaire

The Landmark

IBA Version 2.0© 2000 Worldsites. All Rights Reserved.

Internet Business AnalysisQuestionnaire and Assessment Tool

Prepared for: LANDMARKS BILLIARDS

Prepared by: DEEPA BALAKRISHNAN

Dated: OCTOBER 30, 2000


Worldsites Internet Business Analysis

Pre-Meeting Checklist(To be completed before visiting the client.See Initial Research & Analysis Guidelines)

Company Name: LANDMARK BILLIARDS & BAR

Address: 1250 SOUTH SERVICE RD. UNIT 274

City: MISSISSAUGA State/Province: ONTARIO

Postal/Zip Code: L5E 1V4 Country: CANADA

Telephone: 905-271-6286 Fax:

Contact Name: TONY COELHO & ANTHONY AVERSA

Title/Position: OWNERS Telephone: 905-271-6286

Email:

Type of Business: BILLIARDS ROOM & LOUNGE

Length of Time in Business: 4 YEARS

Initial Client Research

Names of Key Decision Makers and their Respective Areas of Responsibility: TONY COELHO – CO-OWNER JOE AVERSA – CO-OWNER ANTHONY AVERSA - MANAGER

The Size of the Company (Revenue and Employees): 20 EMPLOYEES ON AVERAGE- MOSTLY P/T STAFF

Recent News Events at the Company:IBA Version 2.0© 2000 Worldsites. All Rights Reserved.

NEW MENU UP COMING RENOVATIONS

Recent News Events Affecting the Company:N/A

Key Clients of the Company: BUSINESS PEOPLE WORKING AT OFFICES NEARBY PEOPLE WORKING AT DIXIE VALUE MALL FAMILIES CPA (CANADIAN POOLPLAYERS ASSOCIATION) DART LEAGUE

Initial Market Research

The Client’s Target Market: DAYTIME-BUSINESS PEOPLE EVENINGS & WEEKENDS- FAMILIES & YOUNG PEOPLE

Key Industry Terminology and Trends:POOL, MEETING PLACE, BAR ATMOSPHERE

The Client’s Key Competitors: LOCAL BAR RESTAURANTS & BILLIARD HALLS

Challenges Facing the Industry: IMAGE KEEPING IT FRESH AND ORIGINAL


Initial Internet Research

Has Worldsites developed websites in the same industry? If so, what are the URL’s? UNKNOWN

Does the Client have an existing website? What is good or bad about the site? YES. WWW.TORONTO.COM THIS SITE JUST IS A FLAT-PAGE WITH LITTLE INFORMATION, NEED

A SITE WITH OWN URL.

What are the results of searching for the client’s site on the major search engines? UNKNOWN

What are the results of searching for the client’s competitors websites and/or industry related sites? What is good and bad about the sites? UNKNOWN

Recent News about how the Internet is affecting the client’s industry: UNKNOWN


http://WWW.TORONTO.COM/

Questionnaire and Assessment Tool(To be completed with the client)

Client’s Internet Familiarity:

Has the client surfed the Internet or seen a website?

( X ) Yes ( ) No

What is the client’s impression of the Internet?VERY INFORMATIVE

What browser and browser version does the client use?UNKNOWN

Who is the client’s ISP? What is the level of connectivity? (modem, cable, T1, DSL, ISDN)

UNKNOWN

Client’s Business Practices:

*1. What are your company’s Unique Selling Points? 13,500FT ² 30 DUFFERIN ANNIVERSARY TABLES DANCE FLOOR --D.J. THURSDAY, FRIDAY, SATURDAY NIGHTS LOUNGE, BIG SCREEN T.V. FOR SPORTS EVENTS. VIDEO GAMES

*2. What are your core competencies? (What does your business do best?) SERVE CPA (CANADIAN POOL ASSOCIATION) CREATE A SMALL BAR FRIENDLY ATMOSHPHERE WITH A BIG

PLACE

3. What are your sources of growth? CPA PLAYERS (ETOBICOKE DART LEAGUE) THURSDAY, FRIDAY, SATURDAY NIGHT D.J. EVENTS AND THEMES


*4. Who are your major competitors? CROOKED CUE, CLASSIQUE CUEWhat are their strengths? LOCATION, POOL TABLESWhat are their weaknesses? NOT QUALITY POOL TABLES, UNDESIRED CLIENTELEWhat gives you the edge over your competition? SIZE OF BAR 72FT, POOL AREA, LOUNGE, AND ATMOSPHERE.

5. What is your company’s business cycle with customers? What processes are followed and what are the steps within the process? (e.g., order fulfillment, customer service). CUSTOMERS DROP BY HALL FOR FOOD, TO PLAT POOL & VIDEO

GAMES, DANCE, DRINK AT BAR CLIENTS MAKE RESERVATIONS FOR EVENTS

*6. What are the challenges to your business?(e.g., Industry Trends, Sales Volume, Order Fulfillment, Location, Personnel, New Clients, Customer Service, etc.)LOCATION DOWN STAIRS UNDER MALL. KITCHEN LIMITED EG. HAMBURGERS, GRILL (TRENDS) WEATHER SEASONS, RELAYED ATMOSPHERE.

*7. In your organization, what are you most proud of and why? ESTABLISHED LEADING BILLIARD ROOM IN TORONTO SURROUNDING AREA LEADING IN CPA LEAGUE IN TORONTO SURROUNDING AREA 40+ TEAMS

8. Have you, any of your employees or your organization, received any business awards or any special recognition?

( x ) Yes( ) No CPA (TOURNAMENT) PEEL CHILDRENS CENTRE REGIONAL 9

BALL SHOOT OUT. DUFFERIN 9 BALL CLASSIQUE

9. Are you involved in any civic organizations or unified standards organizations like the Better Business Bureau or the International Standards Organization?

(x ) Yes( ) No


*10. Do you publish for your customers, employees and/or suppliers:o Company newslettero Magazineo Annual reporto Corporate video

NO

*11. Do you have a network of salespeople, distributors/representatives or franchisees in the field?( ) Yes

( x ) No

*12. Do you have a need or opportunity to provide specific information to a large mailing list?

( x ) Yes( ) No

ADVERTISE TOURNAMENTS ADVERTISE MAJOR SPORTING EVENTS

*13. Do you deliver information on a daily basis to individuals or organizations?( ) Yes

( x ) No

14. Do you have an audio or video marketing message (company introduction, testimonials, sound effects or product demonstrations)?

( ) Yes

( x ) No

*15. Do you have a database of information that you would like to be made available to individuals?(e.g., product and service information, news, statistics, etc.)

( ) Yes

( x ) No


*16. Are there products you would like to sell on the Internet?( ) Yes

( x ) No

17. What was the single most effective promotion you have run? Would you run a similar event again? BIKINI CONTEST TRI-ANNUALS (POOL TOURNAMENT) PARTIES

18. In order of importance, what promotional events do you participate in? PARTIES – ANNIVERSARIES 1 & 2 REGIONALS CPA BIKINI CONTEST TRI – ANNUALS (CPA) 70’S AND 80’S PARTIES NEW YEARS EVE PARTIES 1 & 2 GOLF TOURNAMENTS

19. Do you have a company logo and other branded positioning?

( x ) Yes( ) No

20. Do you use an advertising agency?( ) Yes

( x) NoAgency Name: ____________________________________________________________Contact: _____________________ Phone: _________________Client’s working relationship with agency ____________________________________________________________________________________________________________________________________________________________________________________

*21. What other advertising media do you use?


Newspaper LAKEVIEW-PORT CREDIT NEWSPAPER, MISSISSAUGA NEWS PAPERYellow Pages PHONE NUMBERTelevision NEWS COVERAGE, BIKINI CONTEST AND CPA TOUR (CITY PLUS)Other TORONTO BARS. COM (INTERNET)

*22. What is your evaluation of your current advertising effectiveness?POOR

*23. Who is your target market? BUSINESS PEOPLE WORKING AT OFFICES NEARBY PEOPLE WORKING AT DIXIE VALUE MALL FAMILIES CPA (CANADIAN POOLPLAYERS ASSOCIATION) DART LEAGUE

What are your customer demographics? Number of customers Men 60% Women 35% Children 5% Age Range: 19 - 55 Income Profile per Customer - (%)

To $20,000 ______ $21,000 to $40,000 %$41, 000 to $60,000 % $61,000 to $80,000 %$80,000 and over

*24. In marketing your services, are your efforts targeted primarily to attracting new clients or to serving existing clients?

BOTH. SATISFYING EXISTING CLIENTS WHILE MAKING IT EASLIY ACCESSIBLE TO NEW ONES.

25. What is your main focus: attracting customers from the local area or attracting customer from around the world?ATTRACTING LOCAL AND SURROUNDING TORONTO AREA

*26. Do you have a Customer Service Department (CSD)?( ) Yes


( x ) No

27. If yes, how does your CSD communicate with your customers? (In person, phone, fax, internet, etc).N/A

28. How many customer service representatives do you have?N/A

29. How often does the average customer contact your organization?3 days per week

30. What is the average length of customer contact? Roughly 5 minutes.

31. How do you currently solicit customer feedback? ( ) Field surveys (including outbound telephone surveys)( ) Mail-in cards( ) Third-party consultant reviews (surveys)N/A

32. How do you cultivate long-term customer relationships?

Customer Rewards/Recognition Programs( ) Frequent Buyers Recognition( ) Personalized Communication( ) Preferred Member Program

Do you use any "Thanks for Buying” communications? ( ) Yes

( x ) No

PROMOTIONS


Internet Applications

The following questions relate to website applications that may be beneficial to the client’s business.

*33. Is there some information you would like to share confidentially with a certain group?

NOT SURE, MAYBE CPA MEMBERS

*34. What particular information would you like included in your website?

(x ) Company History 4 YRS LARGEST HOST OF CPA

( x ) Individual Biographies/Profiles ( ) Industry News.

( x) Product Information MENU( ) Service Information ( ) Newsletter, magazine, annual reports ( ) Corporate awards

( x ) Links to Related websites CPA, WWW.TORONTO.COM

( x ) Images

Other: ___________________________________________________________

*35. Would you like to improve your client services or business efficiency by using any of the following Internet features?

FAQ (Frequently Asked Questions) Automatic replies to E-mail inquiries-- YES Web-based bulletin boards Moderated or Un-moderated Chat Rooms Guestbook-- YES Multiple Language Pages Intuitive Marketing Technology (Cookies to Remember Surfer/User

Information)

*36. Would you be interested in any of the following features?


( ) Flash Animation ( ) Video( ) Audio( ) 360 Panoramic Imaging-- YES

*37. Would you like to have the ability to update your own site information in a single non-technical fashion?

( x ) Yes( ) No

38. Would there be a benefit in allowing web surfers to be connected live via their telephone to your customer service or sales people?

( ) Yes

( x) No

39. Are there any repetitive tasks, functions or calculations that you conduct or provide that you wish to automate and provide on your website? (e.g. mortgage calculations)

( ) Yes

( x ) No

*40. Are you interested in obtaining any of the following information about your website?

( ▪ ) How many people are visiting your website.( ▪ ) When they are visiting your website.( ▪ ) How long they visit the site.( ▪ ) Which products or pages are most popular.( ▪ ) Name and comments.( ▪ ) Mailing address.( ▪ ) Telephone number.( ▪ ) Fax number.( ▪ ) E-mail address.

*41. If someone is looking for the products and services you offer, what keywords will they use to describe them?

BILLIARDS CLUB, LOUNGE, POOL, 8 BALL, 9 BALL, ENTERTAINMENT, BAR.


*42. Are you interested in selling online advertising space to sponsors? If so, to whom?BEER COMPANY’S, STARBURST VIDEO GAMES, DUFFERING GAMES, TRAVEL AGENCY

*43. Are you interested in posting job openings on your website and collecting resumes from interested candidates?YES

*44. Of the three levels of website, demonstrated on the following graph, which do you believe might best suit the needs of your company?

Customer Value

(Adopted from: Gartner Group and Sanjaya Mathur) Functional Richness


INTERMEDIATE- Dynamic applications- Database and Intranet

integration- www.aboriginalgift.com

ADVANCED- Advanced applications- Complex e-business strategies- www.firstcharlotteproperties.com

BASIC- brochureware- basic interactivity- www.lordbyron.on.ca

Landmark's IBA Questionnaire and Analysis Tool

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